1. golf Asia 2014

2. Outline The Objective of this supplement aims to provide our readers a special feature on some of the best golf & spa facilities in the region including the latest in golf equipment, accessories, gear & accessories & fashion. We will also look at the best deals in golf & spa packages. And a examine what in store for golfers looking to invest in golf courses in Singapore.

3. The Business Times Readers Profile Our readers are affluent, well-educated, well –travelled and has the propensity to spend 84% 65,000 of readers are PMEBs 57 % University / Post Graduate education $12,018 Household Income vs. $5,179 35% 58,000 Dwelling type Bungalow / landed / semi Ds 27% BT readers took Biz & Pleasure trips in the past year (1 st /busn/econ) 37,000 Of BT readers owns and drive a car Of BT readers has kids 40%

4. Proposed Stories A. One trend story on golf in Asia B. What’s the latest in equipment & how to lower your scores C. Membership has its rewards & privileges D. Golf Membership term or full membership ? E. Golf fashion F. Nutrition & Protection

5. (A) Best Deals in Golf & Spa Destinations Popular Golf Destinations in Asia BT will do one key trend story on golf in Asia and feature some of the more popular golf courses in Asia. Best deals in Golf packages – which club and where & cost?

6. (B)What’s the latest in golf equipment Let’s Get Started ! Equipment ? What do you need? Advertisers?

7. (C) Membership has it’s Rewards & privileges Membership has its rewards & privileges with these cards Premium credit cards that offers “free golf games. E.g. as shown

8. (D) Golf membership Term or Full membership Potential Advertisers ? Here are some of them as shown

9. (E) Golf Fashion Golf Fashion Some of your advertisers are shown below

10. (F) Nutrition & Protection Nutrition & Protection The truth about sunscreen / training aids / sun blocks / vitamins

11. Media Cost Size The Business Times Black & whiteSpot Color Full Color Full Page (33cm x 6cols) S$2,871S$3,671S$6,071 Junior Page (27cm x 4cols) S$1,566S$2,366S$4,766 Half Page (17cm x 6cols) S$1,479S$2,279S$4,679 Quarter Page (17cm x 3cols) S$739.50S$1,539.50S$3,939.50  Publications:The Business Times  Date of Publication: 1 st August 2014 (Friday)  Format: Modular Sized advertisements  Colour: black & white or spot or Full colour  Booking & Copy Deadlines:1 st July, 2014(Tuesday) & 15 th July, 2014 (Tuesday) Note: prices quoted above are before 7% GST and before agency commission & master contract benefits & privileges Other acceptable ad sizes are also welcome

12. Special advertising platform Double page spread Sponsored advertorial What’s this and how does Advertisers benefit from this ? (please see following slides)

13. Destination Focus (an example of a double page spread sponsored advertorial ) A special tie up with BT who will design, create & layout the page Mandatory A. Special Destination focus livery B / C / D / E / F The remaining boxes are pictures supplied by the advertisers for design & layout G Company Name & Logo A C B D E F G

14. Spa Focus (an example of a double page spread sponsored advertorial ) A special tie up with BT who will design, create & layout the page Mandatory A. Special Destination focus livery B / C / D / E / F The remaining boxes are pictures supplied by the advertisers for design & layout G Company Name & Logo A B C D E F G

15. Golf Equipment Special buy A special tie up with BT who will design, create & layout the page A B D C E G F H Mandatory A. Special Destination focus livery B / C / D / E / F / G The remaining boxes are pictures supplied by the advertisers for design & layout H Company Name & Logo

16. Special advertising Package Double page spread Sponsored advertorial For Only S$12,000 / S$12,840 with GST includes copy and creative design as per samples shown (slide 13 – 15) (Normal cost is S$15,216 / S$16,281.12 with GST) Booking Deadline: 20 June, 2014 (Friday) Advertorial Brief* Deadline: 27 June 2014 (Friday) *Brief includes press releases, photos & logo (min. 300 dpi in resolution), etc. Subject to maximum of 2 rounds of changes (text revision and photo replacement)

17. For more information please contact us Name: HP: +65 Email: xxxxx@sph.com.sg Name : HP: +65 Email: xxxx@sph.com.sg Thank You