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From: Safari Tech Books Online Vince Price Vice President - Marketing April 18, 2002.

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Presentation on theme: "From: Safari Tech Books Online Vince Price Vice President - Marketing April 18, 2002."— Presentation transcript:

1 From: Safari Tech Books Online Vince Price Vice President - Marketing April 18, 2002

2 What is Safari Tech Books Online l Joint venture between two of the most prominent and largest IT book publishers The Pearson Technology GroupO’Reilly and Associates The premier information source for leading-edge computer technologies. l Microsoft Press has granted rights and titles will begin flowing into product in the coming months l Adding titles from other publishers w Superior business model fairly compensates publishers and authors which attracts publishers. Addison-Wesley Professional, Cisco Press, Alpha, HP Press, Prentice Hall, New Riders, Peachpit, Que, Sams

3 The Market Leaders Publishers participating in Safari represent nearly 50% of the market O’Reilly & Associates and Pearson Technology Group All other technical, scientific and other professional IT books $1 Billion IT Publishing Market l Exclusive online access to premium content from the market leaders

4 I know it’s in here somewhere! IT Reference Resource l IT Books are typically used as a reference rather than read cover-to- cover l Finding the right book is difficult l Unable to search multiple books simultaneously l Looking through large amounts of printed text for targeted answers is time-consuming and inefficient

5 Other Ready-reference Resources not Reliable. w Usenet, w Message boards w Local user groups w Fellow students w Colleagues w Accuracy untested w Inefficient

6 A Post from Fitchburg State College We are currently having problems with ensuring that new books in certain subject areas, especially computer languages/programing are available for the students in that major. The problems that we are running into is that as soon as a new computer book is placed on the shelf a patron either hides it (i.e.: behind other books, in a study corral, etc.) or steals it (this is an increasing problem). Another big problem is that a small group of students will check a new book out and renew it between themselves such that no one else is able to use the book for 1-2 years, by which time it is outdated and the next edition has been purchased and the cycle begins again. Issuing holds and recalls does not work very efficiently, as the majority of students who have checked out new books either ignore the recalls or line up friends ahead of time to place holds and check the book out in their name while the same student actually keeps the book. With the computer books, the students are often using them as textbooks. An obvious solution would be to buy multiple copies. However, with budget cuts, the expense of computer books, and the quickness with which the subject becomes outdated, this is not a feasible option for us. ILL is not a feasible option either, especially in this area, as many academic libraries (us included) do not lend new computer books out to other libraries. We would like to know if other academic libraries are having a similar problem, what are you doing (if anything) to try to alleviate the problem, the pros/cons, student reaction, and how effectively is it working. One solution that we are especially interested in getting feedback on is if anyone has created and is currently using a "closed stack" collection. By this I mean that the books would be kept behind the Circulation Desk similar to Reserves or a Periodicals "Thieves" Collection (current issues of popular journals that disappear when left in the regular periodicals collection). Access would be restricted to our students/faculty. When an item from the "closed stack" is wanted the Circulation staff would retrieve it and check it out to the patron. We are also considering placing a maximum checkout limit and/or reducing the checkout period based on subject area/new material criteria in our problem areas. Thank you, Linda LeBlanc Access Services Librarian Fitchburg State College We are currently having problems with ensuring that new books in certain subject areas, especially computer languages/programing are available for the students in that major. The problems that we are running into is that as soon as a new computer book is placed on the shelf a patron either hides it (i.e.: behind other books, in a study corral, etc.) or steals it (this is an increasing problem). Another big problem is that a small group of students will check a new book out and renew it between themselves such that no one else is able to use the book for 1-2 years, by which time it is outdated and the next edition has been purchased and the cycle begins again. Issuing holds and recalls does not work very efficiently, as the majority of students who have checked out new books either ignore the recalls or line up friends ahead of time to place holds and check the book out in their name while the same student actually keeps the book. With the computer books, the students are often using them as textbooks. An obvious solution would be to buy multiple copies. However, with budget cuts, the expense of computer books, and the quickness with which the subject becomes outdated, this is not a feasible option for us. ILL is not a feasible option either, especially in this area, as many academic libraries (us included) do not lend new computer books out to other libraries. We would like to know if other academic libraries are having a similar problem, what are you doing (if anything) to try to alleviate the problem, the pros/cons, student reaction, and how effectively is it working. One solution that we are especially interested in getting feedback on is if anyone has created and is currently using a "closed stack" collection. By this I mean that the books would be kept behind the Circulation Desk similar to Reserves or a Periodicals "Thieves" Collection (current issues of popular journals that disappear when left in the regular periodicals collection). Access would be restricted to our students/faculty. When an item from the "closed stack" is wanted the Circulation staff would retrieve it and check it out to the patron. We are also considering placing a maximum checkout limit and/or reducing the checkout period based on subject area/new material criteria in our problem areas. Thank you, Linda LeBlanc Access Services Librarian Fitchburg State College We are currently having problems with ensuring that new books in certain subject areas, especially computer languages/programing are available for the students....a patron either hides it (i.e.: behind other books, in a study corral, etc.)...steals it (this is an increasing problem)...a small group of students will check a new book out and renew it between themselves such that no one else is able to use the book for 1-2 years, by which time it is outdated An obvious solution would be to buy multiple copies....with budget cuts, the expense of computer books, and the quickness with which the subject becomes outdated, this is not a feasible option for us.

7 ProQuest Markets l Global exclusive representative w Academic libraries w Public libraries w K12 l Non-exclusive representative w Corporate u Includes IT departments of academic, public and K12 institutions w Government u Military u Agencies

8 Content Load Schedule l 614 titles available by now and 1,000 titles added per year. l Safari offers the most current content because electronic versions of the books are typically available before the print books. Live Titles Scheduled Titles

9 Current Coverage l 65% of Safari content has been published since 2000 l Safari publishers are committed to making their best content available on or before the print publication date.

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14 From: Library Markets and Pricing

15 Pricing Model l Annual Subscription w No ownership of books or perpetual access. w No NetLibrary type pricing options. l Library selects the books it values w Library selects books w Books assigned points based on value. Average is about 1 book per point MSRPPoints 10 Minute Guide to Lotus Notes 4.6$14.990.5 The Essential Guide To Telecommunications$34.991 CCIE PRO DEV ROUTING TCP/IP VOL I$702 w Books can be swapped once per year l Simultaneous Users w Libraries select number of simultaneous users. w Simultaneous users at the system level not the book level.

16 Single Institution Pricing Most subscribers fall into this region Access to all 2002 books Entry Level Subscription for about 25 books

17 From: Safari and Consortia

18 Library Market for IT Books l O’Reilly and Pearson Technology Group generate nearly $500 million in revenue from IT book publishing. l Approximately 30% of revenue come from institutional purchases or about $150 million worldwide from academic, public and K12 l The statistics suggest that academic libraries spend about $10,000 per year in IT Books.

19 Computer Science Programs l 85% of 2 and 4 year academics in the US offer computer science, information technology or engineering related degrees. l Nearly all K12 schools have computer science classes in their curriculum l Public libraries see substantial demand for computer science content. Source: Peterson’s Institutions Offering IT related Degrees Other Academic

20 Factors favoring a Consortia Deal l Value variations l Sales efficiencies l Commodity content l Large variations in content need across the group. l Low installed base (print or electronic) l Diversity in the consortia membership l High cost of sale for the vendor l Highly competitive environment for a vendor to build revenue

21 Safari and Consortia l 85% of institutions have CS programs l High installed base of print content l ProQuest has a large sales force l Safari content can be tailored for the library and pricing starts at $700 l O’Reilly and Pearson publish essential IT content l Value variations l Sales efficiencies l Commodity content

22 Protect Author and Publisher Value l Certain consortia deals by current vendors frustrated Pearson and O’Reilly w 98% discounts to print price levels were observed. w Sharing books between institutions was viewed as a great a risk. l Safari business model focused on fairly compensating publishers and authors. w Publishers continue to publish w Authors continue to write

23 Safari Consortia Policy l No sharing of simultaneous users across institutions l Definition of an institution w An institution has its own president and board. w Public institutions in a state are are considered separate institutions w A main campus with branch locations is a single institution u Minimum of one SU per branch that offers a CS or IT degree. u SUs can be shared across branches and the main location. l Small group purchase discounts available. w Price is built up by institution w Central payment

24 From: Questions and Discussion


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