1. Cloud Computing Key takeaways for Financial players April, 19 th 2010

2. © 2010 ADVA Optical Networking. All rights reserved. Confidential. 2 Cloud computing – confusing at best Graphic courtesy of T-Systems

3. © 2010 ADVA Optical Networking. All rights reserved. Confidential. 3 Thoughts on Cloud Computing “It’s stupidity. It’s worse than stupidity: it’s a marketing hype campaign.” Richard Stallman (The Guardian) “We are at the beginning of the age of planetary computing. Billions of people will be wirelessly inter- connected, and the only way to achieve that kind of massive scale usage is by massive scale, brutally efficient cloud-based infrastructure.” Dan Farber (CNET News)

4. © 2010 ADVA Optical Networking. All rights reserved. Confidential. 4 Studies show private clouds CAN and HAVE saved money.  Reduce IT labor cost by 50% in configuration, operations, management and monitoring.  Improve capital utilization by 75%, significantly reducing license costs.  Reduce provisioning cycle times from weeks to minutes.  Improve quality, eliminating 30% of software defects.  Reduce end user IT support costs by up to 40%. © 2010 ADVA Optical Networking. All rights reserved.

5. © 2010 ADVA Optical Networking. All rights reserved. Confidential. 5 Reliability Efficiency Automation Connectivity WITHIN the cloud © 2010 ADVA Optical Networking. All rights reserved.

6. © 2010 ADVA Optical Networking. All rights reserved. Confidential. 6 Best effort SLA-based business access High-end user Connectivity TO the cloud © 2010 ADVA Optical Networking. All rights reserved.

7. © 2010 ADVA Optical Networking. All rights reserved. Confidential. 7 Case Study – Novel Solution  Three customers dynamically sharing a common a data center. Virtual Tape/Disk/Server Cloud © 2010 ADVA Optical Networking. All rights reserved. Remote Desktop Servers

8. © 2010 ADVA Optical Networking. All rights reserved. Confidential. 8

9. 9 Exchanges and Trading NYSE Arca NASDAQ BATS EBS Direct Edge Information Feeds Reuters Bloomberg OPRA Financial Firms Banks Broker Dealers Hedge Funds Proprietary Traders PoPs Carrier Hotels Co-Lo Central Office © 2010 ADVA Optical Networking. All rights reserved.

10. © 2010 ADVA Optical Networking. All rights reserved. Confidential. 10 300 Boulevard Weehawken, NJ BATS, ARCA/SFTI, NYSE/SFTI, Crossfinder Information Feeds Reuters Bloomberg OPRA Financial Firms Banks Broker Dealers Hedge Funds Proprietary Traders PoPs 165 Halsey 32 AoA 111 8th 755 Secaucus Secaucus, NJ BTEC, EBS, Direct Edge 1400 Federal Cateret, NJ Nasdaq © 2010 ADVA Optical Networking. All rights reserved.

11. © 2010 ADVA Optical Networking. All rights reserved. Confidential. 11 Trading Applications Cut-through Switch Content Router Trading Applications Cut-through Switch Content Router Ultra-low latency wavelength conversion Zero-latency inline amplification Service transparency and security Zero-latency dispersion compensation New York (equities) Chicago (futures) © 2010 ADVA Optical Networking. All rights reserved.

12. © 2010 ADVA Optical Networking. All rights reserved. Confidential. 12 Primary Route  Route Distance: 7.20km  Est. Latency: 41.28us Secondary Route  Route Distance: 9.00km  Est. Latency: 50.58us Third Route  Route Distance: 12.29km  Est. Latency: 68.55us Equipment latency includes transponder and filters © 2010 ADVA Optical Networking. All rights reserved.

13. © 2010 ADVA Optical Networking. All rights reserved. Confidential. 13 Sources of latency by layer Framing FEC Store-Forward Line coding Switching Address lookup Packet forwarding Routing TCP windowing Flow control Packet re-send Application Presentation Session Less latency More latency Bits Frames Packets Segments Data 1 2 3 4 5 6 7 OSI Layer Data Unit © 2010 ADVA Optical Networking. All rights reserved.

14. © 2010 ADVA Optical Networking. All rights reserved. Confidential. 14 Ethernet used for HPC interconnect IB Eth IB Eth IB Eth IB © 2010 ADVA Optical Networking. All rights reserved.

15. © 2010 ADVA Optical Networking. All rights reserved. Confidential. 15 FSP WDM Eth IB FSP WDM Eth IB FSP WDM Eth IB Turn your cloud inside-out with multi-protocol support FSP WDM Eth IB © 2010 ADVA Optical Networking. All rights reserved.

16. © 2010 ADVA Optical Networking. All rights reserved. Confidential. 16 Bridging – Ethernet’s savior Framing FEC Store-Forward Line coding Switching Address lookup Packet forwarding Routing TCP windowing Flow control Packet re-send Application Presentation Session Less latency More latency 1 2 3 4 5 6 7 OSI Layer Framing FEC Store-Forward Line coding Switching Address lookup Packet forwarding Routing TCP windowing Flow control Packet re-send Application Presentation Session Less latency More latency OSI Layer © 2010 ADVA Optical Networking. All rights reserved.

17. © 2010 ADVA Optical Networking. All rights reserved. Confidential. 17 Integrated layer 1 encryption FSP 3000 cloud services module  Universal: Supports all storage applications  Fast: Low latency w/ real-time measurement  Powerful: 1000km reach  Flexible: Tunable DWDM line IF for up to 80  Secure: In-flight encryption on the card  Qualified – with all major SAN vendors SFP SFP+ Mux tunable Line I/F Scalable Fibre Channel, InfiniBand and Ethernet transport protects investment; Real-time latency measurement and encryption satisfy most stringent requirements © 2010 ADVA Optical Networking. All rights reserved.

18. © 2010 ADVA Optical Networking. All rights reserved. Confidential. 18 In-service fiber monitoring  Optical Time Domain Reflectometry (OTDR) plus novel ADVA technology combined to add in-service fiber monitoring to FSP.  Solution consists of two products, a filter module line card (OFTM) and the OTDR itself. OTDR OFTM  Up to 8 fiber pairs can be monitored simultaneously.  That’s over 10Tbits of data! © 2010 ADVA Optical Networking. All rights reserved.

19. © 2010 ADVA Optical Networking. All rights reserved. Confidential. 19 degradation fiber cut long-term effects Optical power tracking fiber intrusion Unprecedented monitoring  Protection switching  Alarm generation  Performance logging  Intrusion detection Spatial fault locating Fault location d  In-service measurement!  Network Fault Locator  Field Fault Locator Wavelength monitoring  Monitoring of system and alien wavelengths  Easy setup  Long-term laser performance © 2010 ADVA Optical Networking. All rights reserved.

20. © 2010 ADVA Optical Networking. All rights reserved. Confidential. 20 Echo profiling of in-service fiber  The FSP now allows customers to define a “mask” around the measured echo profile of the fiber that is in-service.  Any violation of the user defined mask will generate an alarm. Echo profile of in-service fiberUser defined mask © 2010 ADVA Optical Networking. All rights reserved.

21. © 2010 ADVA Optical Networking. All rights reserved. Confidential. 21 5 Key takeaways © 2010 ADVA Optical Networking. All rights reserved. 1.Studies show private clouds CAN and HAVE saved money. 2.There is connectivity WITHIN a cloud, and connectivity TO a cloud. 3.Low-latency transport within a HPC cloud is a must have, and the lower the better. 4.Multi-protocol support is a must in HPC, as Ethernet translations wastes valuable time. 5.If transport resides within a cloud, then security of that transport becomes paramount.

22. Thank you advaoptical.com info@advaoptical.com blog.advaoptical.com IMPORTANT NOTICE The content of this presentation is strictly confidential. ADVA Optical Networking is the exclusive owner or licensee of the content, material, and information in this presentation. Any reproduction, publication or reprint, in whole or in part, is strictly prohibited. The information in this presentation may not be accurate, complete or up to date, and is provided without warranties or representations of any kind, either express or implied. ADVA Optical Networking shall not be responsible for and disclaims any liability for any loss or damages, including without limitation, direct, indirect, incidental, consequential and special damages, alleged to have been caused by or in connection with using and/or relying on the information contained in this presentation. Copyright © for the entire content of this presentation: ADVA Optical Networking.