2. Creating Irresistible Marketing Campaign

3. Seamless Marketing Your goal is not to use as many marketing strategies as possible to grow your membership program. Instead, identify existing channels for seamlessly spreading the word about your program.

4. 7 Steps to Becoming Irresistible to Potential Customers & Joint Venture Partners

5. #1: Naming Your Concept: What’s Your Secret Sauce? What’s the big idea? What’s the big deal? What’s so special about it? How is it different? Why is it worth talking about? What’s the story behind it? What’s the final outcome of using it?

6. #1: Naming Your Concept: What’s Your Secret Sauce? DoubleYourDating.com OutsourceAndProsper.com InvisibleClose.com CoachingMillions.com RockStarMarketing.com MillionaireMind.com SoldOutSeminarSecrets.com RecurringRevenueRevolution.com MyBigBusinessCard.com

7. #2: Confident Design: First Impression is Everything! Prospects and JV partners want to know… Are you real? Are you serious about this? Can I trust you? Will you let me down? JV partners are also asking…. Will you take care of me and my customers? Will it sell?

8. www.SuccessManifestors.com

9. www.HighLevelWellnessOnline.com

10. www.SuccessfulAuthorSecrets.com

11. www.BeTheChangeAwards.com

12. www.Kari-Joys.com

13. www.LouBortone.com

14. www.milana.com

15. www.MaryamWebster.com

16. #3: Valuable Giveaway: Why Should I Give You My E-mail? Highly relevant to your market Must pre-sell your “front-end” product Build understanding & excitement about the topic Establish your credibility

17. #3: Valuable Giveaway: Why Should I Give You My E-mail? “10 Deadly Mistakes People Make When…” “3 Biggest Reasons Why 99% of People Will Never…” “7 Critical Things You Must Know Before You…” “6 Biggest Secrets Nobody is Telling You About…” “3 Biggest Lessons I Learned While…”

18. #3: Valuable Giveaway: Why Should I Give You My E-mail? The goal of your “freebie” is to CREATE THE DEMAND for what you’re selling. You want people to say, “I don’t know what you’re selling, but I am buying it.” You can do that through educating and inspiring your prospects.

19. #4: Desire-Building Front-End: Ready to Get Started – What Should I Buy? Your “front-end” product must tie directly into your membership-based program: 1.Further educate people on your topic 2.Create a need and desire for your membership program 3.The next natural – and the ONLY – step should be to become a member

20. Sample Membership Product Funnels Target MarketMigraine Sufferers CreatorNutritionist Inspired byhttp://www.highlevelwellnessonline.com Free Giveaway“5 Myths About Migraines That Doctors Don’t Want You to Know” Front-End Info Product“Natural Migraine Relief Toolkit” ($27) Micro-Membership“4-Month Migraine-Free Diet Plan” ($20 a month)

21. Sample Membership Product Funnels Target MarketPhysicians CreatorPhysicians’ Leadership Coach Inspired byhttp://www.physicianleadership.com Free Giveaway“Physician Career Management Toolkit” Front-End Info Product“The Physician's Definitive Guide to Career Transition” ($295) Coaching Club“12-Month Physician Leadership Academy” ($97 a month)

22. Sample Membership Product Funnels Target MarketInterior Decorators CreatorInterior Design Photographer Inspired byhttp://www.getdecorating.com Free Giveaway“11 Award-Winning Decorating Ideas from Homes Around the World!” Front-End Info Product“Room-By-Room Guide to International Home Design ” ($97) Online Library“Home Tours From Around the World” ($17 a month)

23. #5: Compelling Copy: Converting Visitors to Enthusiasts, Then Buyers When potential JV partners come to check out your web site, they’ll immediately get a feel for your marketability. If your copy is boring and doesn’t focus on the biggest pain of your prospects, they will not be interested in partnering with you – they’ll know that NO MATTER WHAT THEY DO, YOUR WEB SITE WON’T CONVERT AND WILL NOT GENERATE COMMISSIONS FOR THEM.

24. #6: Solid Follow-up Many people don’t buy on the first visit JV partners want to know that you have follow-up in place to “close the deal” Follow-up is simply a combination of 5-7 or more articles, teleclasses, videos, and e-mails that keep your product top of mind

25. #7. Marketing Angle: Why Should I Drop Everything and Be There? “Stop Marketing...and Start a Movement” - Suzanne Evans, Creator of BeTheChangeAwards.com

26. #7. Marketing Angle: Why Should I Drop Everything and Be There? Build your entire marketing campaign - free giveaway, front-end, and follow-up - around an exciting angle.

27. #7. Marketing Angle: Why Should I Drop Everything and Be There? Different way to think about something Mistakes people have been making Your unique story or message based on WHY you created your material in the first place It should create a breakthrough, a sensation, an “Ah-ha!” moment “That’s why I haven’t been successful!” is what it should leave them thinking

28. #7. Marketing Angle: Why Should I Drop Everything and Be There? “Business opportunity seeker vs. Strategic entrepreneur” (Rich Schefren) “Service-based business vs. Membership-based business” (RRR) “Focusing on the wrong thing – becoming a better coach vs. becoming a better business owner” (Coaching Super Summit) “Amish business success principles – slow growth and start by working as an apprentice” (Michel & Sylvie Fortin) “Everything you learned about selling from platform is wrong! Here’s how I made over a million dollars in speaking, while doing the opposite of what top experts recommend!” (Lisa Sasevich)

29. If they don’t buy right away Membership Marketing Funnel