1. Czech Republic, April 2006 1 Soluziona’s Projects on Gran Canaria Soluziona carried out the following projects for its customer FEHT: Integral plan for improvement of non-hotel sector in Las Palmas de Gran Canaria Impulse plan for business sources in non-hotel sector of the Gran Canaria Islands Monitoring centre for best tourism practices on the Gran Canaria Islands

2. Czech Republic, April 2006 2 The influence of the Internet on the Tourism Industry Model developed on the island of Gran Canaria

3. Czech Republic, April 2006 3 Gran Canaria…? A Spanish island in the Atlantic Ocean Surface: 1,500 km² A population of approximately 1 million inhabitants Main economic activities: - The 2 nd most important port of Spain - Tourism: more than 156,000 hotel beds, 9,000 bars and restaurants Tourism supports 80 % of economic activity. Gran Canaria needed new technology to improve its services

4. Czech Republic, April 2006 4 End goal To show entrepreneurs in the tourism industry that information technology and telecommunications (ITC) are an improvement tool that will have a positive impact on their business results.

5. Czech Republic, April 2006 5 General description Entrepreneural associations created a technological company, Tourism On Line (TOL). Its aim is to serve entrepreneurs as a remote tool leading to the improvment, flexibility and higher effectivity in relations with all participants in this branch.

6. Czech Republic, April 2006 6 What is our task? The FEHT 1) and TOL 2) keeps a check on potential ITC opportunities in the industry, examines which matters could be resolved with these opportunities and what benefits they could provide for company management. 1) Federation of Bussiness, Hotels and Tourism of Las Palmas 2) Tourism On Line

7. Czech Republic, April 2006 7 The needs of entrepreneurs Resolution of documentation procedures Information source E-business Loyalty programmes E-learning

8. Czech Republic, April 2006 8 Documentation procedures Visitors’ entry records (police card) Statistics ISTAC (Statistical Office of Gran Canaria) INE (National Statistical Office) Tourist Board Quality Management Systems Prices, openings, changes of holder, etc.

9. Czech Republic, April 2006 9 Information Source Situation of tourism-generating markets Specialized tourism industry publications Promotions, fairs, seminars, congresses, etc. Training and job market Virtual legislative library Digital memorandum archives Best practices in the industry

10. Czech Republic, April 2006 10 E-business Sales: -Online reservations -Virtual Sales Advisor (Commercial Resource Promotion Plan) Purchases: -Central purchasing -Volume bargaining -Bulk discounts (gross product variable costs)

11. Czech Republic, April 2006 11 What have we developed? All established needs can be resolved using ITC. It was however necessary to determine which of the requirements will have the biggest response and be best accepted. Police Card Information Source - Intranet E-business

12. Czech Republic, April 2006 12 Provides a solution to the fundamental problem of communicating with police departments. Why a police file? Drawing up police card data. Automatic creation of statistics. 112 – localization of accident victims

13. Czech Republic, April 2006 13 Satisfies entrepreneur demand Why the Intranet? Leads to improved communication between FEHT and its members. Introduces an ITC culture to the industry

14. Czech Republic, April 2006 14 Improves cost effectivity for companies: E-business Creates new business channels Offers better purchase prices

15. Czech Republic, April 2006 15 Reduction of costs Introduction of information and remote equipment to small and medium-sized companies Training on ITC opportunities in the industry Use of ITC, not only by the entrepreneur, but also his/her employees Greater e-business expectations Impact on companies

16. Czech Republic, April 2006 16 New technologies consultant from 2001 Projects: 2001-2003 Competitive Improvement Plan Virtual centre for business Commercial Resource Promotion Plan Monitoring centre for best industry practices What role has Soluziona played?

17. Czech Republic, April 2006 17 Conceptual model Public authorities Statistics E-collaboration Entrepreneurial Associations Electronic mail Suppliers Purchases www (global distribution systems GDS, travel agents, tour operators, tourists) Entrepreneurs in tourism industry

18. Czech Republic, April 2006 18 Ministry of the Interior (General Directorate of the Police and Civil Guard) Federation of Bussiness, Hotels and Tourism of Las Palmas Tourist Board of the Inter-Island Council of the Canary Islands Statistical Office of the Canary Islands Technological Institute of the Canary Islands Tourist Council of the Government of the Canary Islands Canari@s Digital Serviport Canarias Tec-Soft City Council of San Bartolomé de Tirajana Canarymarket Discovercanarias Support and collaboration

19. 19 República Checa, abril 2006 Tourism On Line http://www.tourismonline.es info@tourismonline.es 34 928 370 144