1. Selection of Technical Concepts The CULTOS Research Team Cultural Units of Learning - Tools and Services

2. User-Driven Tool Development Authoring Tool Development Authoring & enriching Publishing of value-added content Use of authored content Authors feedbackPublishers feedbackUsers feedback Evaluation of the value chain

3. Intertextual Thread and Knowledge q z p y parodic_ref(p,q) parodic_ref(y,x) depicts_scene(j,k) contains(parodic_ref(y,x),z) contains(parodic_ref(p,q),z) x Meta knowledge db3 db2db1 contains(parodic_ref(p,q),z) stores(doc(q),db2) stores(doc(z),db2) stores(pic(j),db3) j stores(doc(x),db1)

4. Authoring Environment for Intertextual Cultural Threads Primary texts in electronic form Knowledge enriched Authoring Knowledge based Support Tools Ontology of intertextuality ICT Thread Publishing L-C Transformers XML/XSLT/...

5. Initial CULTOS Authoring Architecture EMMO2ANYTHING MDBKDBOntDB MDB APIKDB API EMMO Authoring Ontology Authoring EMMO Viewer mercatis - Uni Wien I-views SRFG EMMO2SMIL OntDB API Repositories Server APIs SOAP based Clients references Converter

6. EMMOs - Enhanced Multimedia Meta Objects q z p y parodic_ref(p,q) parodic_ref(y,x) depicts_scene(j,k) x j Knowledge Interface Transformation Int. Links Repository Int. Contents Rep. Int. Trading Interfaces Trails Repository Int.

7. EMMOs Life Cycle Product Planning (Publisher) Template object Knowledge enriched object M/M content enriched object Edited & enhanced object Object customised for target platform Object used as a product 1 2 3 456 Content Acquisition (Cont. Prov.) Value Adding (Author) Editing & Enhancing (Publisher) Media Production (Publisher) Media Use (End User)

8. Components of an EMMO Knowledge template set of domain specific types of associations (is_parody_of, is_epigone_of, etc.) è Topic Maps (ISO 13250), MPEG-7, LOM A set of transformation descriptions for representation in different modes, e.g. WBT, SMIL, WML, print version, etc. A links repository references to contents (RDF, XLink, URNs, etc.) A contents repository for (parts of) actual contents, annotations, etc. A trails repository Interfaces for editing, management, trading, etc.

9. Designing an Intertextual Thread Tuvia Rivner “The Fall” Cultural Concept Referencing Ekphrasis “In Chagall...” accusation of the woman forbidden fruit snake Shared Origin Auden, Musee des Beaux Arts InBreughel’s Icarus for instance: how everything turns away quite leisurely from the disaster, [...] “It is not the same in Breughel...” Descriptive Configuration “... on each hand the flames driven backward slope their pointing spires,... then with expanded wings he steers his flight aloft, incumbent on the dusky air Milton, Paradise Lost, Book 1, 222 - 226 ChagallBreughel 1 2 3

10. C/H Creates Challenges - Technology Pull at the Intersection of Technologies CULTURAL HERITAGE Multimedia (MPEG-7) Knowledge Technologies Distributed Information (RDF/S)

11. EMMO Interfaces API KDB RDF API Onto DB KIF API Media DB MPEG-7 Intertextual Thread E M M O Enhanced Multimedia Meta Object

12. Preview - EMMO Document Model (2/5) The knowledge database (KDB) holds all logical/semantic information Consists of Logical Mediaparts, Ontology Objects, Associations and EMMOs Everything is derived from the abstract „Entity“ A sketch of the knowledge database:

13. EMMO 2 EMMO 1 Preview - EMMO Document Model (3/5) Example of a mini-Emmo modelled with the KDB EMMO = Enhanced Multimedia Meta Object LMP = Logical MediaPart OO = OntologyObject ASSO = Association LMP 1LMP 2 ASSO 1 OO 3 type Acoustic close quotation type OO 1 Popsong type OO 2 Classical music OO 4 ASSO 2 type OO 5 Author Ziva Ben-Porat „Roll over Beethoven“ by ELO „Beethoven‘s 5th Symphony“ OO 6 OO 7 ASSO 3 type Domain Music

14. Preview - EMMO Document Model (4/5) The media database (MDB) is designed to hold different multimedia artifacts (text, image, audio, video) MDB is based on the MPEG-7 Standard Stores useful metadata, like e.g. file format, size, sampling rate, height, width,... A sketch of the media database:

15. Preview - EMMO Document Model (5/5) Example of an MPEG-7 MediaProfile MediaProfile 1 fileformat: JPEG Image filesize: 54868 bytes height: 306 pixels width: 460 pixels colordomain: color …. MediaInstance 1 (media locator: http://www.xyz.com/guernica.jpg ) http://www.xyz.com/guernica.jpg MediaInstance 2 (media locator: http://www.artnet.com/pic asso/guernica.jpg ) http://www.artnet.com/pic asso/guernica.jpg..... <element name="MediaFormat" type="mpeg7:MediaFormatType" minOccurs="0"/> <element name="MediaTranscodingHints" type="mpeg7:MediaTranscodingHintsType" minOccurs="0"/> <element name="MediaQuality" type="mpeg7:MediaQualityType" minOccurs="0"/> <element name="MediaInstance" type="mpeg7:MediaInstanceType" minOccurs="0" maxOccurs="unbounded"/>..... <element name="FileFormat" type="mpeg7:ControlledTermUseType" minOccurs="0"/> <element name="FileSize" type="nonNegativeInteger" minOccurs="0"/>................

16. CULTOS, LEIT, and Cultural Memory A Vision for C/H CULTOS Tools & Services Semantic Web Infrastructure: Large scale roll-out of D/L products for developing a digital cultural memory 2002200320042005200620072008200920102011 LEIT Integrated contextualisation environment