1. GL-eNestlé Geomarketing and mapvertising Geomarketing –Delivering relevant content for a given geographical context –Analyze consumers’ behavior according to specific areas Mapvertising –Combination of maps or satellite pictures with relevant information, ads, promotions, etc. –Showing sponsored results vs. organic search results –For PC, mobiles, GPS, etc.

2. GL-eNestlé Geomarketing and mapvertising Use case –Google Maps showing red pins for regular results and icons/blue pins for sponsored results –When a user clicks on a pin, a balloon shows up with name, address and phone number, customer reviews, links, etc. –Google is planning to integrate video, chat and pay-per-call or click-to-call in these balloons Potential –Yellow Pages advertising market is bigger than the entire existing online search advertising market

3. GL-eNestlé Geomarketing and mapvertising New applications –Fiat used Google Earth for treasure hunt promoting the Fiat Sedici –Adidas used Google Earth for a quiz combining football trivia and location of teams and players –HBO used Google Maps to create a tour to follow the Sopranos –RoofShout paints ads on rooftops in order for them to be viewed on satellite mapping sites (Google Earth, Windows Live Local) –A German company called Artfield transforms fields into huge advertisements that you can see from planes or Google Earth

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