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HISTORY // INSPIRATION // DESIGN FLEXXEA is a new generation of Laptop bags, featuring a clever adaptable laptop compartment. Although laptop screen sizes.

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Presentation on theme: "HISTORY // INSPIRATION // DESIGN FLEXXEA is a new generation of Laptop bags, featuring a clever adaptable laptop compartment. Although laptop screen sizes."— Presentation transcript:

1 HISTORY // INSPIRATION // DESIGN FLEXXEA is a new generation of Laptop bags, featuring a clever adaptable laptop compartment. Although laptop screen sizes might be the same among different brands, the actual dimensions of the laptop are very different. Consequently not every laptop compartment is 100% fitting your laptop, not giving 100% stability and protection. With Flexxea you will have the unique possibility to adapt the laptop compartment to your computer by an easy working velcrosystem. Also the purchase of a new laptop doesn´t necessarily mean buying a new case as the size is not fitting anymore – with Flexxea you will have the possibility to adapt it within a certain margin being for the Small bailhandle and for the Large bailhandle and backpack. MARKET TREND The price segment represents 16% of the total market of Business Cases (GfK May-Aug 2011, F+GER), tendency growing. Especially in the ICT channel, this segment represents 16% of the turnover but also in Dept.Store/MOH the importance of this price class accounts for 8%, so even higher than price class (6%, GfK May-Aug 2011, F+GER). In the UK, the £25-£50 price point is 1/3 of the market – all together good reasons to push this line. CONSUMER TARGET Male/Female, years old, looking for branded, resistant and reliable business case with some clever solutions and nice detailing to stand out of the mass at a moderate price point. USP Adaptable Laptop Compartment Finally a case fitting 13.3 – like Apple MacBook and Sony, Samsung Mobile Laptops Resistant fabric Eye-catching fashionable colour details on zippers, piping and interior FLEXXEA // 11U FLEXXEA Lapt. Bags FLEXXEA Classic 2 ICT Monaco ICT Finder

2 ADAPTABLE LAPTOP PROTECTION SYSTEM A new developed laptop protection system offers more protection for the laptop and more flexibility to the endconsumer. ADVANTAGE Laptop stays firm in the laptop compartment More flexibility when changing laptops BENEFIT Optimal protection and carrying comfort. RICH DETAILING AND CLEVER FEATURES Resistant 1680 D Polyester has been used to offer also optimal protection from the outside. The combination of colourful accent and detailing with clever features such as the hidden shoulder strap buckle make Flexxea a modern, fresh and contemporary business case KEY FEATURES FEATURES Adaptable laptop protection system: Bailhandle S and for Bailhandle L and Laptop Backpack Bailhandle with 2 compartments: 1 Laptop compartment, one document compartment with zip pockets Hidden shoulder strap buckle fixation 2 front pockets for organisation (Bailhandles) Interior accent stitchings, matching with outside colour detail Laptop Backpack: Comfortable back padding and ergonomic shoulder straps with logo detail MATERIALS 1680 denier Polyester COLOURS WARRANTY 2 years global warranty 1074 // _Black/Rio Red FLEXXEA 2844 // _Black/Electric blue2571 // _Black/Stone Grey

3 CODE // COMMERCIAL MODEL NAME // TYPE DIMENSIONS CM/ INCHES L x H x W WEIGHT KG/ LBS VOLUME LITRES/ INCHES 3 FEATURES PLACE PICTURE HERE 11U*001 // BAILHANDLE S 13"-14" 41x30,5x14 cm 0,68kg12,5l 2 compartments: -1 Laptop Compartment fitting Laptops, also fitting MacBook Compartment for documents with 2 zipped mesh pockets 2 Frontpockets with organisation PLACE PICTURE HERE 11U*002 // BAILHANDLE L 14"-16" 43,5x32x15 cm 0,76kg 16,3l 2 compartments: -1 Laptop Compartment fitting Laptops, also fitting MacBook Compartment for documents with 2 zipped mesh pockets 2 Frontpockets with organisation PLACE PICTURE HERE 11U*003 // LAPTOP BACKPACK 13"-16" 32,5x44x19,5 cm 0,66kg17,6l 2 compartments: -1 Laptop Compartment fitting Laptops, also fitting MacBook Compartment for documents with 1 zipped mesh pocket Frontpocket with organisation FLEXXEA 13-16" 13-14" xx 14-16" xx


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