1. Success factors for the implementation of E-bike logistic services
Instituto Superior Técnico, Universidade de Lisboa
Success factors for the implementation of E-bike logistic services
Joana Ribeiro
ECOMM 2014
Cycle Logistics Session
Florence, 8th May 2014

2. Pro-E-Bike Project Intelligent Energy – Europe (IEE)
Contract N°: IEE/12/856/SI
Duration (in months): 36
Started: 1st of April 2013 & Finish: 31st of March 2016
Coordinator: Energy Institute Hrvoje Požar

3. Consortium Partner Country EIHP HR ITENE ES Poliedra IT Mobycon NL
East Sweden Energy Agency SI
ECF EU
Sinergija SE
Instituto Superior Técnico PT
Occam
Cicli Lombardo

4. Problem setting
The White Paper emphasizes the need to “transform the market towards more energy-efficient vehicles”
Reduction of GHG emissions and fossil fuel consumption
Shift towards low-carbon transport
New and more sustainable mobility culture
Strong engagement of transport agents and Society
Design and demonstration of viable e-mobility business schemes is fundamental to attract new transport operators into the market

5. Project objectives Reduce congestion & Save energy
Reduce noise and pollution in urban areas
Create new market opportunities for local economy by transformation urban delivery transport in favour of E- bikes
Development of business plans that will increase the competitiveness of stakeholders using E- bikes
Proving of positive environmental, economic and social impacts of E- bike technology on whole society

6. Project activities & outputs
Testing and analysing E- bike technology
Info days/ Pilot Actions
Business models to increase competitiveness
Detailed overview of initiatives and technology
E -bike simulation tool (calculating costs & benefits)
Action plans for cities regarding E-bikes utilization and incorporation of E-bikes in city transport strategies

7. Project target groups
Delivery companies and companies with their own delivery personnel
Public administration
Local authorities and citizens/passengers in selected urban areas
E-bike manufacturers and distributors
Cycling and E – mobility associations

8. Pro-E-Bike pilot cities
Motala
Heerhugowaard
Genova
Moravske Toplice
Zadar
Torres Vedras
Valencia
Lisbon

9. Project structure

10. Objective of WP5
To build 9 successful business models of urban transport services of passenger and freight using e-bikes.
3 BM Pax
3 BM Freight
3 BM Mixed

11. Methodology WP2 – E-bike current situation analysis TASK 5.2
Construction of BM
TASK 5.5
Validation
TASK 5.1
Scanning of successful businesses cases (pax, freight & mixed)
TASK 5.2
Detailed analyses of pax &mixed businesses
Pilot Cases (WP6)
TASK 5.3
Detailed analyses of cargo &mixed businesses

12. Internalisation of Externalities
Business Model
First step
Customer
Related
Production
Related
Value
Proposition
Internalisation of Externalities
Financial Related

13. Value propositions (VP)
The Value Proposition is the reason why customers turn to one company over another.
It solves a customer problem or satisfies a customer need.
Source: Osterwalder & Pigneur (2010)

14. Identified VPs (I) Performance
Less space needed (parking), Faster than other transport modes (in urban areas), Larger space, Larger range
Cost reduction
Cheaper in purchase and use, Cheaper in insurance and road taxes, No driving license needed
Customization
Bike used for ads
Status
Green image of the company, Good for health, Good for the environment
Accessibility
Materials & equipment can be transported in areas inaccessible by van/car.

15. Identified VPs (II) Usability
No problems with time windows for urban delivery, No problems with low emission zones
Getting the job done
Reliability
Price
Cheaper services (or at least at the same price)
Convenience
Easier to own yourself, Fun to ride

16. Task 5.1 Outputs (I) Desktop Research (20 countries)
Europe: 35 cases (MOB) + 2 Serbian cases (ECF)
Africa: 1 case (EHIP)
North America & Brazil: 35 cases (IST)
South America: Report (ECF)
Asia: N/A (MOB)
Oceania: 16 cases (Poliedra)

17. Task 5.1 Outputs (II) Desktop Research 89 cases (until now)
Final effort to collect cases from India, Japan, China & South America

18. European countries

19. Type of Services

20.
Thank you for your attention! Joana Ribeiro
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