1. Welcome to Sports Marketing
Mr. Rugolo

2. What is Sports Marketing?
Sports Marketing is a class that combines
Your favorite sports
Marketing strategies
Research
Ideas
Creation of products
Presentation

3. What do we do in this class?
We learn about marketing by doing projects
We work together to come up with ideas
We help each other to conduct research about what the consumer wants
We create a product to sell to them
Marketing = money

4. What kind of projects?
COLLEGE SPORTS REVENUE RESEARCH FANTASY TEAM DESIGN: slogan, mascot, jersey, logo, name DRAFT TEAM COLLEGE RESEARCH: top 5 teams, history of success MARKET RESEARCH PROJECT ENERGY BAR PROJECT SALARY PROJECT: create bar graph MSG PROJECT WEB-SITE CRITIQUE PUBLIC RELATIONS: 9-month calendar SPORTS DRINK: mid-term MEDIA PROJECT: TV, radio, billboard, print, (web) NEW SPORT PROJECT TRADING CARDS, PROFILES SPORTS MEMORABILIA HISTORY PROJECT TRIVIA/ESPN DRILL STADIUM PROJECT NEW RIDE PROJECT ODD SPORTS RESEARCH CAREER REPORT PROGRAM FOR TEAM SLOGANS FOR HS TEAMS OWNER RESEARCH WRITE SPORTS ARTICLE NEW SPORTS RELATED PRODUCT: final exam

5. What materials do I need?
A spiral notebook and file folder is needed for note taking and for holding project work.
You are expected to bring a pen/pencil every day.
Supplies for project work may be required during the year.

6. What is our first project?
FANTASY FOOTBALL
DRAFT

7. What are the classroom rules?
Be prepared for class each day.
Appropriate business-like language is expected.
 It is expected that you will remain in your seat until the bell rings.
The course is based on project assessments.  If you are absent, it is your responsibility to see me for a make-up date.
Watch your absences carefully; they are to be used for emergencies only.
You are expected to be "alive" in class each day.
The ability to work in teams and groups is expected.

8. DO NOT TALK WHEN I AM TALKING
My #1 Rule
DO NOT TALK WHEN
I AM TALKING
Things will run much smoother in this class

9. 3 lates = 1 after school detention
Lateness
3 lates = 1 after school detention

10. Don’t cut class… …I will catch you… …I promise!
Cutting Class
Don’t cut class…
…I will catch you…
…I promise!

11. I will not hesitate to remove any student who does not follow my rules!

12. Grading Classwork/projects -85% Based on a point system
Getting assignments in on time is crucial
Do not miss any assignments
Make them up in extra help period
Participation-15%
Just being here is not participation
There is always something for you to do
You all start with a 100
Every example of non participation gets you a 10 point deduction

13. Time to do some market research
What is your #1 Favorite Sport?
Football Fans- STAND UP
Baseball Fans- STAND UP
Basketball Fans-STAND UP
Hockey Fans-STAND UP
Lacrosse Fans-STAND UP
Soccer Fans-STAND UP
Other Sports-STAND UP

14. This is called market research
What is your #2 favorite sport? Move into your next group!
What did you observe?
This is called market research
You can make money doing this on a larger scale
REALLY

15. Let’s have some fun and learn at the same time…It can be done!
In conclusion…
…Thanks for taking this class.
Fantasy Football
Projects based on teams/players you like
Opportunity to work with students who have the same interests
An exciting classroom setting
A computer-based football simulation
Let’s have some fun and learn at the same time…It can be done!
Go Yankees!