1. Warm up please review your LS workbook and notebook for a quiz.

2. advertising group-work Mr. Johnson will split the class into groups to answer questions that deal with advertising.

3. Advertising questions 1. What is advertising? 2. How do people advertise? 3. Why do people advertise? 4. Who advertises? 5. Are the advertisers always honest? 6. What is a target group?

4. Group reading Please turn to pages 47-49 in your LS workbook. Take turns reading the pages together as a group. Review the information when finished. Vocabulary Terms – Target Group, Stated Message, Implied Message

5. homework Please complete the analyzing ads homework assignment. Due 24 points

6. Homework Example Find 6 advertisements and fill in the information as demonstrated below. #1 ADVERTISEMENT-GEICO INSURANCE MESSAGE-GEICO INSURANCE IS THE BEST AND CHEAPEST AROUND WHERE DID YOU SEE IT? TELEVISION TARGET GROUP?PEOPLE WHO DRIVE

7. Advertising Video Clips We will now view video clips that deal with advertising techniques. http://www.youtube.com/watch?v=GgUE4Be WM-g&feature=related http://www.youtube.com/watch?v=GgUE4Be WM-g&feature=related https://www.youtube.com/watch?v=nAHVbYs FwP4 https://www.youtube.com/watch?v=nAHVbYs FwP4