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Understanding the User Psychology and Transport How to obtain efficacy in psycho-social change Antonio Consiglio, psychologist and psychotherapist 21 st.

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Presentation on theme: "Understanding the User Psychology and Transport How to obtain efficacy in psycho-social change Antonio Consiglio, psychologist and psychotherapist 21 st."— Presentation transcript:

1 Understanding the User Psychology and Transport How to obtain efficacy in psycho-social change Antonio Consiglio, psychologist and psychotherapist 21 st May, ECOMM 2015, Utrecht

2 Tool Index Practical examples Theoretical reflection Antonio Consiglio, «How to obtain efficacy in psychosocial change», ECOMM 2015, 21 st May, Utrecht

3 Maximize efficiency The theoretical model: what is it good for? Freeze behavioral change «Ex ante» evaluation: efficacy prediction during the design phase of a project Antonio Consiglio, «How to obtain efficacy in psychosocial change», ECOMM 2015, 21 st May, Utrecht

4 What point of view on the problem? Problems are related to our perception of them. (Von Glasersfeld 2009, Watzlavick, 1981) Antonio Consiglio, «How to obtain efficacy in psychosocial change», ECOMM 2015, 21 st May, Utrecht «The use of the means of transport»

5 In other words, which theoretical model? Providing information or knowledge to fill the «Box» Reinforcing by incentives Needs assessment If…then / Cause-and-Effect relationship Mimetic process Cooperative / competitive process Identity process Social value No Needs assessment, but Goal oriented the implicit «empty box» model the explicit «interactive mind» model Antonio Consiglio, «How to obtain efficacy in psychosocial change», ECOMM 2015, 21 st May, Utrecht

6 School context example 1: The Walking Bus 1) Survey 2) Actions on/with parents 3) Actions on kids Antonio Consiglio, «How to obtain efficacy in psychosocial change», ECOMM 2015, 21 st May, Utrecht

7 The Walking Bus 1) survey Q: Why going to school by car? A: - Heavy bag, - weather, - safety, - etc. Q: Why should your son take part in the Walking Bus? A: - Personal growth, - decrease pollution, - learn safety practices, - because pupils like The Walking Bus, etc. Antonio Consiglio, «How to obtain efficacy in psychosocial change», ECOMM 2015, 21 st May, Utrecht QuestionnairePerformative Questionnaire «empty box» model «interactive mind» model

8 The Walking Bus 2) Actions on/with parents Activists are involved All parents are involved We make them work by cooperative processes and form Self Managed Working Groups Antonio Consiglio, «How to obtain efficacy in psychosocial change», ECOMM 2015, 21 st May, Utrecht «empty box» model «interactive mind» model

9 The Walking Bus 3) Actions on kids Same activity, but different engagement Antonio Consiglio, «How to obtain efficacy in psychosocial change», ECOMM 2015, 21 st May, Utrecht «empty box» model «interactive mind» model

10 The Walking Bus 2000 pupils involved in mimetic/competitive processes *7 schools engaged 120 pupils walked to school everyday 5 groups of parents activated (more than 50 volunteers) Antonio Consiglio, «How to obtain efficacy in psychosocial change», ECOMM 2015, 21 st May, Utrecht

11 School context example 2: School Mobility Management 1) Actions on students Antonio Consiglio, «How to obtain efficacy in psychosocial change», ECOMM 2015, 21 st May, Utrecht

12 School Mobility Management Random class Statistic and ecology lessons Trendy class Self-empowered class Self-decided topic «Empty box model» «Interactive mind model» Antonio Consiglio, «How to obtain efficacy in psychosocial change», ECOMM 2015, 21 st May, Utrecht

13 School Mobility Management Creating interest in someone as future job Group identity Goal-oriented group «Empty box model» «Interactive mind model» Antonio Consiglio, «How to obtain efficacy in psychosocial change», ECOMM 2015, 21 st May, Utrecht

14 School Mobility Management *Before: less than 10 students all over the school’s population moved to school by bike. After: more than 60 students moved to school by bike Antonio Consiglio, «How to obtain efficacy in psychosocial change», ECOMM 2015, 21 st May, Utrecht

15 We can define the «Use of means of transport» as: -availability of the set of actions -Information redundancy -status/value of information -mimetic processes among people -cooperative/competitive processes among people -identity processes (individuation, separation, etc.) The tool Bicycle Antonio Consiglio, «How to obtain efficacy in psychosocial change», ECOMM 2015, 21 st May, Utrecht

16 * Mentioned projects concern the experience implemented in Bisceglie, Apulia, Italia on 2013, funded from Apulia Region, CREA- ATTIVA-MENTE program, “Cicloattivi@scuola 2012”. Link to mobilita.regione.puglia.it or menteinterattiva.it Grazie, ciao Antonio Consiglio, psychologist, interactionist psychotherapist Phone: +39 3200537154 - info@menteinterattiva.it - www.menteinterattiva.itinfo@menteinterattiva.it


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