1. Census: Demographics and Business Six-State Virtual Government Information Conference 8/12/10 Jerry O’Donnell Manager, Partnership & Data Services U. S. Census Bureau

2. Purpose of This Session  Overview of Census Bureau  Programs  Products  Services  Background Information  Tips for Locating Census Data

3. Census, Surveys & Estimates  Population and Housing Census  American Community Survey  Population Estimates  Economic Census  Economic Indicators  New American FactFinder

4. Who Uses Census Bureau Data?  U. S. Congress  State Legislatures  Federal, State, & Local Governments  Business/Marketing Sectors  Community-based & Service Organizations  Academic Researchers  News Media  Churches

7. "Representation and direct Taxes shall be apportioned among the several States which may be included within this Union, according to their respective Numbers.... The actual Enumeration shall be made within three Years after the first Meeting of the Congress of the United States, and within every subsequent Term of ten Years, in such Manner as they shall by Law direct." Article I, Section 2 of the Constitution of the United States  Apportionment  Redistricting  Distribution of Funds Importance of the Census

8. Magnitude of the 2010 Census  309 Million People  134 Million Housing Units  236,000 Group Quarters Counted  3.8 Million People Recruited (in 2009 & 2010)  494 Local Census Offices  223,000+ Partner Organizations  10,250 Complete Count Campaigns

10. Participation Rate Feedback Program 10 Arizona67% Colorado70% Nevada69% New Mexico63% Utah74% Wyoming68%

11. 2010 Census Data Products Release Schedule Planned Release Date Data Product 12/31/10Apportionment Population Counts 2/11 – 3/11Census Redistricting Summary File (P.L. 94-171 ) for States 5/11Demographic Profile 6/11 – 8/11Summary File 1 for States 12/11 – 4/12Summary File 2 for States 12/12American Indian and Alaska Native Summary File 1/13Congressional District Summary File (113 th Congress)

12. 2010 Census Data Release Schedule

13. Redistricting Data File—First Look at 2010 Census Data Deliver DVD to redistricting officials in each state on a flow basis (2/11-3/11) Included: First release of official population counts for all levels of geography First race and Hispanic origin counts Counts for 63 race combinations Total population and age 18+ Housing unit counts (occupied and vacant) Geography: States to blocks Voting districts, state legislative districts, 111 th Congressional Districts, school districts

14. Demographic Profile—DP-1

15. 15 2010 Census and American Community Survey 2010 Census will focus on counting the U.S. population The sample data are now collected in the ACS Same “short form” questions on the ACS

16. 16 American Community Survey: What is it? A large, continuous survey  Key component of the 2010 census program.  Replaces census sample questionnaire (long form).  Produces characteristics, not a population count.  More current information:annual data rather than once every 10 years.  Produces information for small areas including tracts, block groups and population subgroups.

17. 17 2010 Census Content Demographic Characteristics Sex Age Race Hispanic Origin Household Relationship Tenure

18. 18 American Community Survey Social Characteristics Education Marital Status Fertility Grandparent Caregivers Veterans Disability Status

19. 19 American Community Survey Economic Characteristics Income Benefits Employment Status Occupation Industry Commuting to Work Place of Work

20. 20 American Community Survey Housing Characteristics Tenure Occupancy & Structure Housing Value Taxes & Insurance Utilities Mortgage/Monthly Rent

21. American Community Survey 2010 Data Release Schedule  September -- 1 year estimates for all areas over 65,000 population  November-- 5 year estimates for all areas including census tract and block group  December—3 year estimates for all areas over 20,000 population 21

22. ACS—DP 2, 3 and 4

23. American Community Survey ACS Main Page http://www.census.gov/acs/www

24. American Community Survey How to Use the Data http://www.census.gov/acs/www/UseData.htm

25. Annual Population Estimates

27. Economic Census Economic Census provides a detailed portrait of the United States' economy once every five years, from the national to the local level

28. Economic Census--Key Dates Economic Census--Key Dates  December 2007—Companies receive census forms  February 2008—Due date for census forms  2009-2010 Economic Census data release

36. It’s the NEW American FactFinder (AFF) Coming in January 2011!

37. Q. How do I get to the American FactFinder? A. At www.census.gov

38. Q. What is the NEW American FactFinder? A. An enhanced data access tool that provides a user friendly way to find available Census products. AFF Main Page Quick Start Filtered Navigation

39. Page 39 Q. How will I search and navigate with the new AFF? A. Through the Quick Start text search or by selecting from various search filters. Quick Start Filtered Search - Topic - Geography - Population Groups - Industry Codes

40. FOUR MAJOR DATA USE THEMES  #1 Mastering access to the full range of Census Bureau data  #2 Measuring change over time  #3 Comparing areas  #4 Demonstrating how different aspects of change fit together

41. Why Census Data Use Is Powerful  It’s mostly free  It’s reliable  It’s comparable nationwide  It’s detailed  It’s flexible  It’s widely used by organizations of all kinds

42. Partnership and Data Services

43. Questions and Answers...