1. Introduction Design Products Business Review © Tesseract Management Systems / Managing by Design / 2002 - 1 ORGANISATION DESIGN This set of slides is intended to help explore with a group the concept of Design as applied to a Business or Organisational situation Please do not attempt to use these slides as part of a presentation until you have read and fully understood the relevant sections of ‘Managing by Design’, you know how each slide builds, and you are clear on the points you wish to make with them (Notes are available to support the presentation)

2. Introduction Design Products Business Review © Tesseract Management Systems / Managing by Design / 2002 - 2 Consequences £1,000,000's BALANCING QUALITY (The quality lever) Concept £100's Design £1000's Implementation £10,000's

3. Introduction Design Products Business Review © Tesseract Management Systems / Managing by Design / 2002 - 3 Potential and Resources Need and Opportunity DESIGN CostFunctionality StandardisationInnovation ReliabilitySexiness ConsistencyFashion CONFIGURATIONCONFIGURATION CONFIGURATIONCONFIGURATION for products (Niche) (Freedom) (Image) (Responsiveness) (Commodity) (Synergy) (Integrity) (Sustainability) (or businesses)

4. Introduction Design Products Business Review © Tesseract Management Systems / Managing by Design / 2002 - 4 Forward Motion Decelerate Safely Protect Travellers Smooth Ride Illuminate Path Follow Path Get from A to B (via C) Safely and in Comfort PRODUCT ANALOGY What Do You Need From A Car?

5. Introduction Design Products Business Review © Tesseract Management Systems / Managing by Design / 2002 - 5 Alternator Radiator Coolant Reservoir Inlet Manifold Battery Fuel Line Steering Wheel Silencer Exhaust Fuel Tank Shock Absorbers Coil Spring Drum Brake Brake Line Accelerator Brake Pedal Distributor Differential Master Cylinder Disc Brake Gearbox Exhaust Manifold Engine Spark Plugs PRODUCT ANALOGY The Car as a Tapestry of Systems Microsoft Illustration

6. Introduction Design Products Business Review © Tesseract Management Systems / Managing by Design / 2002 - 6 Forward Motion TankTank CarburettorCarburettor Spark Plug CrankCrank FlywheelFlywheel DifferentialDifferential TyreTyre How Far? How Far? Capacity Wear Rate How Fast? How Fast? Mix Timing Limit Inertia How Smoothly? How Smoothly? Inertia Motion How Cheaply? How Cheaply? Wear Rate Mix PRODUCT ANALOGY Process Thinking and Design:

7. Introduction Design Products Business Review © Tesseract Management Systems / Managing by Design / 2002 - 7 ????? ? Long Term Profitable Growth ? IS A BUSINESS SO DIFFERENT? What Do You Need From Your Business?

8. Introduction Design Products Business Review © Tesseract Management Systems / Managing by Design / 2002 - 8 HousekeepingITFacilitiesMaintenance BUSINESS AS A TAPESTRY OF PROCESSES Goods-inManufactureStoresQADistribution MarketingResearchContractsDesignDocument Control

9. Introduction Design Products Business Review © Tesseract Management Systems / Managing by Design / 2002 - 9 Product Delivery How Much? How Much? Number Rewards Speed Rate Size RecruitmentRecruitment AppraisalAppraisal DesignDesign FacilitiesFacilities PurchasingPurchasing ProductionProduction FinanceFinance WHAT IS A PROCESS? How can you get Right First Time otherwise?: How Fast? How Fast? Number Simple Cycle Flow How Accurately? How Accurately? Quality Flexible Growth Quality Relationship How Cheaply? How Cheaply? Focused Simple Cost Ease

10. Introduction Design Products Business Review © Tesseract Management Systems / Managing by Design / 2002 - 10 REAL EXAMPLE OF BUSINESS DESIGN

11. Introduction Design Products Business Review © Tesseract Management Systems / Managing by Design / 2002 - 11 REVIEW To what extent do we currently use design tools and methodologies in developing our organisation? What are the implications of not being rigorous in how we approach the design of our business? How should we begin to improve this area of our thinking? What practical first steps will we take?