1. FCP Doctoral PresentationInstitute of Education Do ? Multimodal patterns of regularity and variation in video-interaction 29:05:08 / IoE Elisabetta Adami

2. Object of study: Interaction through videos on Analysing Elisabetta Adami 29:05:08 / IoE

3. 18:01:08 / M.A.Gr. Analysing Elisabetta Adami 29:05:08 / IoE and Video-interaction Written comments Video responses video-interaction: communication threads made up of video files Video X Video X.1 Video X.2 Video X.3 Video X.1.1 Video X.1.2 RE: Video X.1.2.1 Video X.1.2.2 RE:

4. Research question(s): The semiotic practices of video-interaction – patterns of regularity and variation semiotic resources topic-relatedness Ultimate aim: – current uses of video-response option – > communicative functions of video-interaction Analysing Elisabetta Adami 29:05:08 / IoE

5. Theoretical framework Social semiotic multimodal analysis (Halliday 1978; Hodge & Kress 1988; Kress & Van Leeuwen 1996, 2006) Further references: – Speech acts theory + Conversation analysis – (Searle 1969, Austin 1975, Sacks, Schlegoff, & Jefferson 1974) Analysing Elisabetta Adami 29:05:08 / IoE

6. PhD research 18:01:08 / M.A.Gr. Analysing Elisabetta Adami Request for responses

7. The corpus: video threads/1 The first thread: @----Where Do YouTube?----@ ∙ 1 initial video └ 792 responses └ 33 sub-responses └ 1 sub-sub response ∙ 1 video summaryvideo summary └ 8 vid.responses └ 1 sub-response Analysing Elisabetta Adami 29:05:08 / IoE

8. Analysing Elisabetta Adami 29:05:08 / IoE No (explicit) request

9. The corpus: video threads/2 Third thread: Best video EVER! – 1 initial video – 611 video responses + N sub-responses Analysing Elisabetta Adami 29:05:08 / IoE

10. The video threads: extant analysis fully transcribed and analysed - topic-relatedness - multimodal deployment - communicative functions partially transcribed and analysed first observations - topic-relatedness Analysing Elisabetta Adami 29:05:08 / IoE

11. Analysing Elisabetta Adami 29:05:08 / IoE

12. Where tubers (declare to) tube Analysing Elisabetta Adami 59 countries (732 videos) 29:05:08 / IoE

13. Where tubers (declare to) tube Analysing Elisabetta Adami 29:05:08 / IoE

14. Analysing Elisabetta Adami Multimodal deployment MODENO. OF VIDEOS Written Hand-writing 532 700 Type-writing 168 Image Photos 94 350 Shots 73 Drawings 23 Flags 33 Maps (or satellite shot) 68 Clothing 15 Spoken (43 spoken only) 92 Soundtrack related to the topic 44 Singing 4      Visual  Auditory   29:05:08 / IoE   

15. Analysing Elisabetta Adami Multimodal deployment 356 video responses 311 spoken language 835 video responses 700 written language  29:05:08 / IoE

16. Analysing Elisabetta Adami Variations-within-attuning = differentiation 29:05:08 / IoE  Posture  Gestures Facial expressions  Gaze  Avatars  writing supports/materials  Music/Sound  Drawing  Photo  Layout  Clothing  Colour  Camera position

17. Primary Interpersonal Function: The ideational (content) functions interpersonally : – Presents each tuber’s role (leader/subversive/devoted) The textual (form) functions interpersonally : – Differentiation (variation-within-attuning) Each video is a performative act: – Initial video: summoning – Video responses: gathering – Summarising video: selective reinforcing collective product = ‘we are’ Analysing Elisabetta Adami 29:05:08 / IoE

18. Topic-relatedness Analysing Elisabetta Adami 29:05:08 / IoE The less explicit the request, the more implied the knowledge: Act-related: formal response (parody) evaluation (comment) Tuber-related: evaluation previous acts (‘Leave Britney Alone’) gay/trans meeting forum Spam (tubing-related): Tuber’s purposes beyond interacting (no. of views)

19. Provisional conclusions: Formal regularities: attuning function (solidarity) Variations: differentiating function (individuality) Uses of video-response option: – topic-related reply; – tuber-related comment; – tubing-related purposes (to get views) Communicative functions: – Main interpersonal (phatic) function (identities/relationships/community) – Widening? (discussion on a topic?) Analysing Elisabetta Adami 29:05:08 / IoE

20. And so what? A new form of interaction is worth a description Unconstrained (new and densely multimodal) semiotic space -> theoretical insights on – Topic relatedness – Human interaction – Genres, identity construction, discourses (…) For the sake of it! – Trivial content -> focus on semiotic skills Analysing Elisabetta Adami 29:05:08 / IoE

21. Analysing Elisabetta Adami comments, remarks, questions, suggestions? Thank you! 29:05:08 / IoE