1. NOTE: To appreciate this presentation, you need Microsoft fonts: “Showcard Gothic,” “Ravie,” “Chiller” and “Verdana” Master/ Excellence. Always./ part THREE (of 7) up, up, up, up … the value added ladder (solutions-experiences-dreams-lovemarks) 14 14 January 2008

2. EXCELLENCE. SYSTEMS. DESIGN. K.I.S.S. BEAUTY.

3. 450/8

4. “ I wanted GE to operate with the speed, informality, and open communication of a corner store. Corner stores often have strategy right. With their limited resources, they have to rely on laser-like focus on doing one thing very well.” —Jack Welch/Fortune/04.05

5. Ellie Mae Grunge Removal 101 Ellie Mae

6. Great design = One-page business plan (Jim Horan)

7. Lisbon/New Biz: Weeks to … Minutes (!!!!) Lisbon/New Biz: Weeks to … Minutes (!!!!)

8. Lee’s Rule: Run It off a Blackberry!

9. First Steps: “Beauty Contest”! 1. Select one form/document: invoice, airbill, sick leave policy, customer returns claim form. 2.Rate the selected doc on a scale of 1 to 10 [1 = Bureaucratica Obscuranta/Sucks; 10 = Work of Art] on four dimensions: Beauty. Grace. Clarity. Simplicity. Clarity. Simplicity. 3. Re-invent! 4.Repeat, with a new selection, every 15 working days. every 15 working days.

10. Exercise: Take a complex financial analysis you are presenting—and convert it into a number-less story. * *Shell’s (et al.) “scenario planning”

11. One bank is currently claiming to … “One bank is currently claiming to … ‘ leverage its global footprint to provide effective financial solutions for its customers by providing a gateway to diverse markets.’” —Charles Handy

12. I assume that it is just saying that it is there to ‘help its customers wherever they are’.” “I assume that it is just saying that it is there to ‘help its customers wherever they are’.” —Charles Handy

13. “Seek honest, minimalist management. Look for companies run by a team that explains things clearly and briefly. … You can tell a lot about the firm by reading an annual report or two. If management can’t explain the business in plain English, move on to another firm. If you see phrases like ‘creating knowledge-based value in emerging markets’ … someone is trying to pull the wool over your eyes, you lazy Fool. Run.” —Seth Jayson, “Stocks for the Lazy Investor,” The Motley Fool

14. Was “Deposits may be made by a minor and withdrawals thereof may be made by a minor without the consent of a parent or guardian, neither of whom, in that capacity, shall have any right to attach or interfere in any manner with such deposits or withdrawals.”

15. Is “Minors may make deposits and withdrawals from their accounts without the consent or interference of a parent or guardian.”

16. “With ISO 9000 you can still have terrible processes and products. You can certify a manufacturer that makes life jackets from concrete, as long as those jackets are made according to the documented procedures and the company provides next of kin with instructions on how to complain about defects. That’s absurd.” —Richard Buetow, former Director of Corporate Quality for Business Systems, Motorola

17. Master the intricacies of the system —Tom DeLay (Al Smith, LBJ)

18. K.I.S.S. 450/8/BStone 200/3/LBossidy 3/REnrico 3/RHaass 1p/JHoran Months-minutes/Lisbon Blackberry/Scott Repeat/Gerstner Billboards/Creech Plain English/Handy

19. “The art of war does not require complicated maneuvers; the simplest are the best, and common sense is fundamental. From which one might wonder how it is generals make blunders; it is because they try to be clever.” —Napoleon on Simplicity, from Napoleon on Project Management by Jerry Manas.