1. Why And When People Travel By Beth Pitts

2. Psychological Factors Affecting Travel Choices Prestige Escape Education Social Interaction Family Bonding Self-Discovery

3. Respect and admiration resulting from high quality. Travel to choice destinations can provide a traveler with a level of fame, if only in the mind of the traveler. Hollywood—Rodeo Drive Prestige

4. The desire to leave the daily routine of one’s life Beaches—Hilton Head, SC Caribbean—St. Thomas Escape

5. Education Travel is viewed as broadening. Historical sites are popular

6. Social Interaction Travel provides opportunities to meet and interact with new and different people.

7. Family Bonding Grandparents’ homes Heritage/roots— Family reunions, weddings, funerals

8. Relaxation A time to play and unwind Attractions Festivals

9. Self-Discovery “Finding oneself” Beauty, nature and national parks— camping, hiking Holistic vacations— Yoga retreats

10. Basic Travel Motivators Physical or relaxation motivator Cultural motivator Interpersonal motivator Status and prestige motivator

11. Physical or Relaxation Motivator Physical rest Sporting as a spectator or participant Examples: running, lounging in the sun, vacationing alone

12. Cultural Motivator The desire for knowledge of other regions or countries Religion, one of the first motivators of travel Music Art Dances

13. Interpersonal Motivator Meet new people Make new friends Visit friends or relatives Escape from the daily routine

14. Status and Prestige Motivator Desire for recognition, attention, appreciation and a good reputation Major accomplishments, an award recipient, travel to currently popular destinations

15. Factors That Influence Destination Choices Total cost of trip Climate for comfort Purchase opportunities Word-of-Mouth Entertainment Recommendations Other Amenities

16. Seasonal Nature of Tourism Peak period (high season) Off-peak period (low season) Shoulder season

17. Peak Period (High Season ) Time when the destination is most desirable either for climatic reasons or because of some special event Prices are high. Demand is high. This is a popular travel time.

18. Off-Peak Period (Low Season) Period or season when traffic volume or occupancy is not heavy Traffic is usually low for an identifiable reason. Prices are reduced. Demand is low.

19. Shoulder Season The period between peak and off-peak seasons. Shoulder seasons are attractive to people who do not need to travel during peak holiday months.

20. Factors Affecting Timing of the Peak/Off-Peak Period Location and season of the destination and/or facility Type of facility or business