1. 23 augusti 2015 Swedish Music crossing borders

2. Export Music Sweden AB Export Music Sweden - IFPIThe recordcompanies & producers - STIMThe publishingcompanies & songwriters - SAMIThe performing artists & organisation Mission statement: ExMS was formed with the aim of initiating, assisting and facilitating the promotion and marketing of Swedish, popular music worldwide.

3. Swedish Music crossing borders Export Music Sweden AB Export Music Sweden Company funding: Music industry owner organizations cover 1 staff overhead. Project funding: - Foreign ministry - Swedish Institute - Swedish Trade organisation Exportrådet Culture funding: -Jointventure Rikskonserter/Export Music Sweden 1 mill sek/2006-07-08 2009 - ….. ????

4. Swedish Music crossing borders Export Music Sweden AB Total Swedish Music export value 2006: 2,2 miljarder sek

5. Swedish Music crossing borders Export Music Sweden AB ”Music Export Världs Ligan” preliminär 2007 lista 1.USA 2.UK 3.Frankrike 4.Tyskland 5.Canada 6.Mexico 7.Spanien 8.Australien 9.Sverige 10.Finland

6. Swedish Music crossing borders Export Music Sweden AB Newsletters & web Regular newsletters within the industry Active www.exms.com updates

7. Swedish Music crossing borders Export Music Sweden AB Worldwide digital push for Swedish Music Websites worldwide

8. Swedish Music crossing borders Export Music Sweden AB Worldwide digital push for Swedish Music Mobile operators worldwide

9. Swedish Music crossing borders Export Music Sweden AB 2006-2008 Normal ExMS activities Midem Cannes January South by SouthWest Austin TexasMarch MusExpo Los Angeles April - May PopKomm Berlin September Sweden Sounds Tokyo Japan October Swedish Music Seminar New York October Womex Sevilla Spain October

10. Swedish Music crossing borders Export Music Sweden AB When showcasing internationally Work with media partners Music everywhere incl. digital myspace, sirius, youtube, hoooka, imeem, emusic… - Embassy + GK + UD + SI + RK + KR + ….. CLOSED

11. Swedish Music crossing borders Export Music Sweden AB Midem – Cannes – France - January National stand 60 companies – 120 delegates Music showcases Panel seminars

12. Swedish Music crossing borders Export Music Sweden AB South by Southwest – Austin – Texas March Live Showcase Tour Exhibition with Nordic stand Over 1 400 bands showcasing All USA media is there

13. Swedish Music crossing borders Export Music Sweden AB Musexpo – Los Angeles - May Highest quality music industry event Seminars with major music CEO´s Showcases clubs around Sunset Blvd Around GK´s “Beyond Blond”

14. Swedish Music crossing borders Export Music Sweden AB PopKomm – Berlin – Germany - September 50% of Midem National stand Music Showcases Seminars

15. Swedish Music crossing borders Export Music Sweden AB Swedish Music Day(s) Any major city 1 full day : Seminar + Showcase Consulate General & Embassy Business & Live Music Sponsors

16. Swedish Music crossing borders Export Music Sweden AB Sweden Sounds in Japan/China Day One Showcase trendy bar

17. Swedish Music crossing borders Export Music Sweden AB Sweden Sounds in Japan/China Day Two Showcase Reception Embassy

18. Swedish Music crossing borders Export Music Sweden AB Sweden Sounds in Japan Day Three Showcase bigger club

19. Swedish Music crossing borders Export Music Sweden AB Sweden Sounds in Japan Day Four Promotion Radio TV Retail

20. Swedish Music crossing borders Export Music Sweden AB Washington ”H O S” October 2006

21. Swedish Music crossing borders Export Music Sweden AB China ”beach head” 2006 – ongoing ?

22. Export Music Sweden AB

24. Swedish Music crossing borders Export Music Sweden AB 2008 ExMS activities Midem Cannes January Eurosonic Gronningen HollandJanuary South by Southwest Austin Texas USAMarch MusExpo + Swedish Music Seminar L.A. USAApril B2B China Beijing + GuangzhouMay Sweden Sounds in ChinaANNULADOMay PopKomm BerlinOctober Womex SpainOctober CMJ – Swedish Music Seminar N.Y. USAOctober Sweden Sounds in Japan1Q 2009 ?

25. Export Music Sweden AB 2009 ExMS activities ? ? ? ? ?