1. Licensing a New Sector of Schools The Yoga Experience Creating a win/win/win relationship

2. Patrick Sweeney Wisconsin Educational Approval Board Scott Anderson Alignment Yoga & CenterLine Services

4. Zero Sum Game

6. Win - Win - Win Regulators - Schools - Consumers

7. When should states regulate a new sector?

8. Wisconsin criteria make it clear when the state should regulate a new sector.

9. 1234 Four criteria

10. Meets legal definition 1

11. High risk to consumers 2

12. Industry standard exists 3

13. Warrants state resources 4

14.  9 Wisconsin EAB-approved Yoga Teacher Training Schools and all have different Styles/Approaches  172 Number of students enrolled last program year: June 30 2008 to July 1 2009  230 Hours Average program length  $3,500 Average tuition  $600,000 Approximate total tuition Consumers spent on Yoga Teacher Training

15. At least 170,000 people in Wisconsin practicing yoga

16. What are yoga school founders like?

17. Important for state regulators to know A Yoga Teacher Training program helps solve common yoga studio problems; it may generate a significant portion of the studio’s revenue and build a pool of teachers

18. Yoga Alliance Our mission is to lead the yoga community, set standards, foster integrity, provide resources, and uphold the teachings of yoga.

19. Yoga Alliance ® registers both individual yoga teachers and yoga teacher training programs (schools) who have complied with minimum educational standards established by the organization.

20. Standards for program and school approval Number and definition of contact hours

21. Standards for program and school approval Example of flexibility in the standards [anatomy and physiology]

22. The Yoga Alliance standards are so flexible that yoga teacher training programs have ample room to focus on areas that are important to their lineage of yoga

23. Best practices for contacting new sector businesses Pat - 3 | Scott - 3

24. Pat #1 Tone of the letter Best practice

25. Letter received

27. DENIAL

28. REASONING for non-compliance

29. DIALOGUE

30. Scott #1: Be prepared for a pragmatic and systematic dialogue with studio owners

31. Pat #2 Be prepared to establish communication and trust by allaying unfounded fears

32. Emphasize potential for win/win/win outcome Scott #2:

33. Pat #3: Meeting about approval process with individuals or groups

34. Scott #3: Refer then to someone who has done it before, to examples and community resources

35. Best practices to tailor approval process to sector Pat - 3 | Scott - 3

36. Pat #1 Program approval = Yoga alliance approval

37. Scott #1: Understand the unique characteristics of the audience

38. Pat #2: Catalog/Communicating Expectations: from Yoga School to Private School

39. Scott #2 During the approval process, allow schools to stay open

40. Pat #2: Timeline to complete approval process

41. Scott #3: Offer alternatives to surety bond such as an escrow account or letter of credit

42. Suggestions for creating a Win/Win/Win Regulators reach out to established schools Regulators should begin communication in an open but firm tone Approval process relies on industry standards (Yoga Alliance) Approval process must be tailored to sector

43. Win-Win-Win CONSUMERS

44. Questions?