1. © Copyright 2013 Kantar Retail Summary of Supplier Takeaways Reach out to your digital team, exploring opportunity for cross- promotions and alignments with in-store plans Evaluate how your online merchandising may learn from media companies Study how pack size, packaging, and assortment demands will increasingly vary in-store versus online Multi-Channel Manager Ensure that your team has the resources to utilize new processes, tools Explore opportunity to leverage Walmart’s Mupd8 platform internally Focus on the shopper story across new and traditional resources available Elevated Analytics Expect that contextual consideration of shoppers circumstances to target messages will be standard practice Advance co-marketing with Walmart via social media, focusing on the platforms your shoppers prefer Identify how to leverage Walmart’s apps to reach shoppers in-store, and evaluate new interception points before the store Algorithmic Marketing Plans Anticipate that forecasting inventory will get more punctuated and more complex, staffing teams and planning investments appropriately Recognize that shopping at Walmart decreasingly means going into a Supercenter, mapping out your category’s evolving paths to purchase and fulfillment Serving Omni- Channel Shoppers Driving alignment with Walmart’s digital efforts Source: Kantar Retail analysis 1

2. © Copyright 2013 Kantar Retail Figure 1: Amazon’s Leadership in Sales Also 4x more shopper penetration than Walmart.com Source: Kantar Retail ShopperScape ®, Sept 2007 – Sept 2012, KRIQ – 2012e data, Kantar Retail analysis 2 Percent Shopped [dot.com retailer] during Past Four Weeks 4x ahead of Walmart.com! Nearly 7x ahead of Walmart.com!

3. © Copyright 2013 Kantar Retail Figure 2: Digital Direction Under Global.com Slide 3 Source: Company presentation, Kantar Retail research and analysis Broadest assortment, low price Fulfillment “Know customers by name” Customer experience Execute the Fundamentals Big data Social analytics Mobile and “personalized eCommerce” Innovate in New Areas Emphasize the ten markets where Walmart now has a dot.com presence Four key markets to win: U.S., U.K., China, and Brazil Win Key Markets Advance store alignments Unite and expand global platform Expand the Walmart Platform Global.com’s Strategy in 2013: The top areas of focus for Walmart US

4. © Copyright 2013 Kantar Retail Figure 3: Detail of “Executing the Fundaments” Source: Company presentation, Kantar Retail analysis 4 Broadest assortment Walmart.com’s assortment will increase ten-fold in 2013, listing tens of millions of SKUs with the low price focus To connect store and online offerings, managing categories across an “endless aisle” Innovative fulfillment Adding flexibility and immediacy through introducing new order payment and pick-up options To let shoppers shop Walmart anywhere, anytime Know the customer Developing personalized suggestions and customized website shopping experiences through @WalmartLabs' Targeting Team To create a more relevant, uniquely Walmart experience Enhanced experience Elevating the product appeal through enhanced interactions in-store and online, as well as easing the navigation through Polaris, its search engine To advance the appeal to become shoppers go-to trusted source across channels Focus Area Walmart’s ActionEnd Goal

5. © Copyright 2013 Kantar Retail Figures 4 and 5: More Targeted, More Enticing Aims to know the customer and enhance the experience Source: Kantar Retail research, analysis 5

6. © Copyright 2013 Kantar Retail Figure 6: Model of Walmart’s Digital Efforts Enhancing before, during, and after the shopping trip Source: Kantar Retail analysis 6 On-the-go resource Shopping assistance Retailer connection

7. © Copyright 2013 Kantar Retail Figure 7: Product Review on Goodies Including charts, ratings to facilitate reading the review Source: Goodies.Co, Kantar Retail analysis 7