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Increasing the Sales of Wall Words, Inc. Report by: Do Duong Dennis Ravelo Ken Smith Cynthia Soriano
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Proposal Purpose The purpose of our proposal is to increase the sales Wall Words, Inc. Our proposal will increase sales by marketing to a new demographic
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About Wall Words Business AdsMonogramsFunny Quotes Home DesignInspirational Quotes
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2010 Sales The majority of sales came from decals in the form of words, sentences, and phrases
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2010 Quote Sales
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Competition Limited customer expansion
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Source: Wall Words’ Sales Reports Sales dropped 30% from 2008 to 2010 Problem
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Generation Y Composed of individuals aged 18- 34 AKA Millenials, Gen buY and Generation Me $200 billion annual spending power First generation to be exposed to technology from an early age Demands personalized attention from businesses Increase Sales by marketing to Generation Y
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Alternative 1: Magazine Advertising: Pros Pros Loves magazines Magazines are the most effective traditional advertising method
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Alternative 1: Magazine Advertising: Cons Cons Limited reach Expensive: Minimum $24,403 per year
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Alternative 2: Social Media: Pros Pros Inexpensive Reach many users daily Most effective method Source: L2 Gen Y Affluents: Media Survey Relative Audience: Facebook Reach vs Circulation Reach
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Alternative 3: Social Media: Cons Cons Competition with established brands Older generation may have a hard time It will take some time for Wall Words to fully establish itself on social media sites
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Alternative 3: University Campuses and Dormitories Pros Direct contact with Generation Y Inexpensive marketing strategy Cons Least effective marketing strategy
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Conclusion Alt. 1: Magazine Advertisements Effective but expensive Alt. 2: University Advertising Direct contact with Gen Y but flyers are easily dismissed Alt. 3: Social Media Most effective but must compete with established brands for Gen Y’s attention
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Recommendation Wall Words can most effectively increase its sales by using social media to advertise to Generation Y.
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Moving Forward 1.Hire Gen Y consultant 2.Immediately create Facebook page 3.Redesign website to attract Gen Y 4.First mover advantage
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Questions & Answers
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