1. Ashley Norberg & Silian Xu

2. D ISNEY C OMPANY O VERVIEW The company was founded in 1923 and is based in Burbank, California It operates the ABC Television Network and 10 owned television stations, the ESPN Radio and Radio Disney networks, and 46 owned radio stations. ABC-, ESPN-, ABC Family-, SOAPnet-, and Disney-brand Walt Disney World Resort in Florida. Disneyland Resort in California, Disney Cruise Line, and ESPN Zone facilities; Disneyland Resort Paris and Hong Kong Disneyland Resort; Tokyo Disney Resort in Japan

3. D ISNEY C OMPANY O VERVIEW Produces and acquires live-action and animated motion pictures, direct-to-video programming, musical recordings, and live stage plays. License Disney characters, and visual and literary properties to manufacturers, retailers, show promoters, and publishers; and publishes books and magazines. Creates and delivers Disney-branded Entertainment and lifestyle content across interactive media platforms.

4. GIVE A DAY GET A DISNEY DAY Commercial

5. GIVE A DAY GET A DISNEY DAY Goal- Provide certified volunteers with a one-day ticket to any park at Disneyland in California or Walt Disney World Florida in 2010. Disney is partnering with HandsOn Network, a clearinghouse for volunteer opportunities, to connect people with projects and to certify that the work was done. HandsOn Network has 70,000 affiliated agencies, from Habitat for Humanity to local food banks, churches, health care centers, and educational programs.

6. T ERMS You must pre-register and sign up through this site to volunteer Ticket quantities for this program are limited 1,000,000 You must be at least 18 to sign up. One ticket per person Program begins January 1, 2010 and continues until tickets are distributed or until December 15, 2010 Your voucher for a free ticket must be redeemed by December 15, 2010, and used on the same day of redemption.

7. Disney Website GIVE A DAY GET A DISNEY DAY

8. R EASON FOR PROGRAM It is good publicity and economically it could make sense Stimulate some incremental demand Increased sales in T-shirts and popcorn etc. The free offer will also bring in visitors who wouldn't otherwise have made the trip, and they'll bring paying guests with them A timely promotion increased needs of nonprofits in the weak economy President Obama's national volunteering initiative

9. S OCIALLY RESPONSIBLE Raise awareness for grass-roots community volunteerism Encourage volunteerism, especially among families Make positive difference in communities

10. I NDUSTRY TREND Free admission offer is part of a larger trend in the tourism industry 3.5 million people registered for the birthday promotion and about 30 percent of them have taken advantage of it so far

11. H OW THINGS GOING ON ? Increases brand image Encourages volunteerism Promote community activism Positive marketing strategy Five-City "Give a Day, Get a Disney Day" Tour C ONCLUSION

12. S OURCES "Disney Offers Free Entry to 1 Million Volunteers - ABC News." ABCNews.com - Breaking news, politics, online news, world news, feature stories, celebrity interviews and more - ABC News. Web. 10 Jan. 2010.. "The Walt Disney Company and Affiliated Companies - Corporate Press Releases - 090929." The Walt Disney Company and Affiliated Companies - Corporate Information. Web. 10 Jan. 2010.. "Walt Disney Co. (DIS)." Walt Disney Co. (DIS). Yahoo Finance. Web. 10 Jan. 2010.. Videos http://www.youtube.com/watch?v=M_jvVl4uySo http://www.youtube.com/watch?v=X8uq_K3Vk28&feature=related