1. Dr. Tammy Gordon Ms. Sue Cody codys@uncw.edu

2. Your Current Research Skills? How would you rate your current research skills? Strong Satisfactory Needs improvement Poor What causes you the most anxiety/confusion/frustration? What are your favorite sources for historical research?

3. Our plan for the week Review Research Guide for this course.Research Guide Explore various finding aids. Learn to identify primary sources. Become familiar with special services. Interlibrary Loan Ask a librarian

4. Where to get help Learning Commons Help Desk In person Telephone Email Chat Text By Appointment Contact me directly: codys@uncw.educodys@uncw.edu

5. Finding Articles Home page Article Search (Integrated search) Databases A-Z Individual databases Databases by Subject Quick Search (Integrated search) Individual databases Citation Searching

6. Search tips And, Or, Not And narrows Or adds synonyms/related Not excludes (use carefully) Military advertising Military or ? Advertising or?

7. More Search Tips Truncate for word variations Advertis* = advertisement, advertisements, advertising Words anywhere or phrase? Be all you can be vs. “Be all you can be” Field-specific searches Advertising Age in Source

8. Database Exploration Library Homepage Article Search America: History & Life Jstor Business Source Complete

9. Working from a known citation Shyles, Leonard C., and Mark G. Ross. "Recruitment Rhetoric in Brochures Advertising the All Volunteer Force." Journal Of Applied Communication Research 12, no. 1 (Spring 1984): 34-49. Does the library have it? What format or location? What online access?

10. Finding Books Library Catalog local & UNCP/FSU WorldCat 9,000 libraries / @1.2 billion items Google Books ( @ 12 million / @ 7 million full-text) Google Books Project Gutenberg (@ 33,000 books) Project Gutenberg Some databases lead to books Cited directly Book reviews

11. Randall Online Catalog: Keyword vs. Subject Searching What’s the difference? What is a useful Subject Heading for Military advertising Start with a keyword search, then look for subjects in the records retrieved.

12. Keyword/Subject features Keyword Finds words anywhere in record. Look at records to see subject headings. Search lots of terms, word variations Subject Headings Controlled vocabulary May not be “natural language” but may find more Hierarchical arrangement helps narrow topic Searches only the subject field

13. Suggested Subject Headings Check headings in records you find by keyword or other searches Use the LCSH database. In the catalog, search by any segment of a heading – rotated display Same terms used in WorldCat

14. Searching Personal Names Keyword searches Either order Try name variations, e.g., initials Author/Subject Last name first, e.g. Blass, Bill

15. Online Catalog links Subjects for related items Call numbers for related items (usually) Library of Congress outline http://www.loc.gov/catdir/cpso/lcco/lcco.html SuDoc arranges by agency Cover, summary, reviews Location maps Expanding search to UNCCLC Add to Bag/Add to My Lists

16. Finding Books – LC Call Nos. Alpha-numeric Single letters before double First number is a whole number Everything after the decimal point is a decimal value.

17. WorldCat May find items at Randall that catalog search didn’t (records enhanced later) Finds items for ILL requests Rare items not lent Rare items may be reprinted & available Websites included – often w/ free access!

18. Interlibrary Loan Create an account/create a new account Username – UNCW domain name Password – UNCW password

19. Secondary - Primary For the next session Complete exercise on databases and catalog Find a relevant secondary source (book or article) with a bibliography. Review the bibliography to find a primary source. Copy the page with the primary source citation. Highlight citation for primary source. Complete exercise form; attach copy; bring to class.

20. Next Class Primary Sources What they are How to find them

21. What will you do when you have questions?

22. codys@uncw.edu kaylorj@uncw.edu http://library.uncw.edu

23. Dr. Tammy Gordon Ms. Sue Cody codys@uncw.edu

24. Primary Sources Dairies, journals, other writings of “players” Eyewitness/Observer accounts Memoirs, autobiographies (written later) Official documents Laws, treaties, reports, orders, transcripts of proceedings, addresses, etc. Advertisements (of the time) Images Movies!

25. Primary or Secondary? Scholarly article on the early development of television advertising Text of the 1965 U.S. Supreme Court opinion on FTC v. Colgate- Palmolive. An encyclopedia of advertising history. Book compilation of cigarette ads. Collection of transcripts of interviews with ad executives published in a book. New York Times clothing ads, found in the New York Times Archive database. Wall Street Journal article about the long tradition of offensive ads in the U.S. Military recruitment ads, circa 1969. Chronology of major advertising history events.

26. Randall Online Catalog & WorldCat Search general headings, use indexes Advertising and interviews Search specific headings or persons Bill Blass as author (Blass, Bill) Look for items not tagged as primary source Primary documents may be included in secondary sources Eyewitness authors may not be tagged as sources

27. Randall Online Catalog & WorldCat Standard Subheadings Correspondence Diaries Interviews Personal narratives* Sources See guide for others

28. Periodicals and Newspapers New York Times Archive Readers’ Guide Retrospective Humanities and Social Sciences Index Retrospective

29. Official Documents Lexis Nexis Academic Legal Lexis-Nexis Congressional HeinOnline Monthly Catalog of U.S. Government Publications

30. Digital Collections See the Research Guide for more!

31. Bibliographies—Follow the trail Book-length (Reference Collection) Secondary sources (books and journal articles) Types Classified (easiest to find primary sources) Alphabetical Footnotes/Endnotes What did you find?

32. What will you do when you have questions?

33. codys@uncw.edu http://library.uncwil.edu/askref.html