1. UKOLN is supported by: Delivering (e-)services to the community : who, what, where, when, how? Dr Liz Lyon, UKOLN, University of Bath, UK SWMLAC ICT Masterclass Taunton, July 2005. www.bath.ac.uk a centre of expertise in digital information management www.ukoln.ac.uk

2. A mix of review, hot news and reflection…..

3. SWMLAC ICT Masterclass July 20053 User Client Stakeholder Customer Consumer Who is your Audience ?

4. SWMLAC ICT Masterclass July 20054 Different services Libraries, museums, archives –Cultural roots? Resources –Physical & digital –Digitised and born digital –Complex objects –Collections –Format types –Uniqueness or mass market Contexts –Learning –Research –Leisure –Business –?

5. SWMLAC ICT Masterclass July 20055 Different servicesDifferent audiences Libraries, museums, archives –Cultural roots? Resources –Physical & digital –Digitised and born digital –Complex objects –Collections –Format types –Uniqueness or mass market Contexts –Learning –Research –Leisure –Business –? Level of user experience –Novice or experienced Cognitive styles –Use of visuals over text Presentation & visualisation –Provide context Design –Use of colour, graphics, animations, interactivity Degree of personalisation –Amazon “Your Store” Applications and tools –Finding aids, Google? –Browse, item search Access and geography –Local, region, UK, global

6. SWMLAC ICT Masterclass July 20056 Globalisation of services

7. SWMLAC ICT Masterclass July 20057 Source: Ofcom Communications Market 2005 Published 13 July

8. SWMLAC ICT Masterclass July 20058 Source: Ofcom Communications Market 2005 Published 13 July

9. SWMLAC ICT Masterclass July 20059 Review of Session 1 1.Access, communications and collaboration 2.Paradigm shifts and innovation 3.Cross-sectoral frameworks and integration 4.Resources, services and interoperability 5.Digital preservation, curation & sustainability 6.Consumers, audiences and personalisation

10. SWMLAC ICT Masterclass July 200510 How will the way you collaborate with your users and colleagues change? The results are the first from climateprediction.net, a project that harnesses the world's desktop computers to predict climate change. More than 90,000 people have downloaded software that uses the spare capacity of their computers to run global climate simulations.

11. SWMLAC ICT Masterclass July 200511 How will these innovative approaches change the cultural heritage sector?

12. SWMLAC ICT Masterclass July 200512 Collaborative technologies Email discussion lists Instant Messaging Wiki Forum software Access Grid Teleconference Video-conference Voice over IP (VoIP) Internet Telephony Blog Podcasting

13. SWMLAC ICT Masterclass July 200513 Have you considered podcasting information to your users?

14. SWMLAC ICT Masterclass July 200514

15. SWMLAC ICT Masterclass July 200515

16. SWMLAC ICT Masterclass July 200516 What level of service integration has your organisation achieved??

17. SWMLAC ICT Masterclass July 200517 Can I discover, locate & access your digital resources and re-use them in my e-learning courses? Interoperability?

18. SWMLAC ICT Masterclass July 200518 http://del.icio.us/

19. SWMLAC ICT Masterclass July 200519 http://www.flickr.com/

20. SWMLAC ICT Masterclass July 200520 BBC Creative Archive launch May 2005

21. SWMLAC ICT Masterclass July 200521 http://creativearchive.bbc.co.uk/

22. SWMLAC ICT Masterclass July 200522 http://creativecommons.org/

23. SWMLAC ICT Masterclass July 200523 Will I be able to access your digital collections in 5 years time? Sustainability?

24. SWMLAC ICT Masterclass July 200524 MLA Digital Preservation in the Regions Report Dec 2004 - March 2005 NEMLAC & MLA West Midlands Survey + 2 regional seminars Part of a national assessment of need by Digital Preservation Coalition (DPC) Funded by MLA Key findings 14 action points http://www.mla.gov.uk/documents/mla_dpc_survey.pdf

25. SWMLAC ICT Masterclass July 200525 Key findings Embed in corporate planning & strategic thinking Part of the whole process of dealing with digital materials Bulk of activity around digitising collections not born digital material No long term funding provided. Specific areas of significant risk Anticipated lifespan? Digitised : born digital relationship? More awareness-raising needed Help needed: training, procurement, support networks, resources.

26. SWMLAC ICT Masterclass July 200526 Action points Embed in your planning process Regional agencies to provide better support to MLAs MLA & DPC to strengthen central support All to enable better policy & strategic management Rationalisation of provision of long term management for both digitised and born digital material.

27. SWMLAC ICT Masterclass July 200527 For later use? In use now (and the future) Data preservationData curation Static?Dynamic “maintaining and adding value to a trusted body of digital information for current and future use” Actively managedPassive? Digital preservation and/or curation???

28. SWMLAC ICT Masterclass July 200528 Some sources of information Digital Preservation Coalition http://www.dpconline.org/graphics/index.html Digital Curation Centre http://www.dcc.ac.uk UKOLN Preservation pages http://www.ukoln.ac.uk/preservation/ ERPANET http://www.erpanet.org/ Digital Curation Centre

29. Personalisation? How will your services fit my needs?

30. SWMLAC ICT Masterclass July 200530

31. SWMLAC ICT Masterclass July 200531 Martini environment: any time, any place, anywhere……..

32. SWMLAC ICT Masterclass July 200532

33. SWMLAC ICT Masterclass July 200533 24 Hour Museum