1. LTS Training & Consulting NCE 2011 Activities to help learners communicate more effectively across cultures Adrian Pilbeam LTS training and consulting Bath, UK

2. LTS Training & Consulting Some background about me Founder and director of LTS Training and Consulting in Bath, UK 35 years’ experience of language and intercultural training Author of many business English books, most recently Working Across Cultures (Pearson Longman 2010) Worked extensively througout Europe, as well as the US and Asia Lived in Portugal, Belgium, Spain and France

3. LTS Training & Consulting Aims for today What is the aim of intercultural training? What are the characteristics of good intercultural training activities? Some intercultural activities you can use with your students A brief overview of Working Across Cultures

4. LTS Training & Consulting What is the aim of intercultural training? ‘To give people the knowledge, attitudes and skills to communicate effectively with cultures other than their own’ Robert Kohls

5. LTS Training & Consulting Good intercultural training activities…. raise awareness give new insights help people shift perspectives engage with peoples’ emotions give people an ‘Aha moment’ help develop new skills are instructive and fun

6. LTS Training & Consulting Activity 1 – Hello activity 1.What are some of the positive aspects of communicating with people from other cultures? 2.What are some of the challenges of this kind of communication? 3.Think of some situations and contexts in which people need to communicate across cultures?

7. LTS Training & Consulting Some positive aspects Learning/reflecting on own culture, norms, values Learning about yourself – likes / dislikes Accept difference, enjoy it Gives different points of view / perspectives Strengthens own identity Learning from each other Challenges your views Different ways to approach the same tasks Practical benefits – languages, customs

8. LTS Training & Consulting Some challenges Language and communication problems Different mind sets, customs, ways of working Different sets of rules Different ways of perceiving and being perceived Different understanding of the same tasks Communicating at a distance / in different time zones

9. LTS Training & Consulting Contexts for communicating across cultures Living, working or studying in a multicultural environment Visiting other countries on holiday Going on educational exchanges abroad Living, working or studying abroad Working internationally Doing business in specific countries

10. LTS training and consulting 10 Activity 2 - What is culture? Language, non-verbal communication, behaviour Food, dress, buildings, material things Traditions, history, customs, religion Attitudes, norms, beliefs, values, assumptions

11. LTS Training & Consulting Iceberg of culture

12. LTS Training & Consulting Surface and deep culture - the iceberg of culture Invisible Visible Words Norms Beliefs Assumptions VALUES Material things Behaviour

13. LTS Training & Consulting Activity 3 - What do you see?

14. LTS Training & Consulting What do you see?

15. LTS Training & Consulting What do you see?

16. LTS Training & Consulting When communicating with other cultures initial impressions can be misleading behaviour can be interpreted differently different rules often apply “What is normal to us may not be normal in other cultures”

17. LTS Training & Consulting Activity 4 - What is normal? 1.What are some examples of ‘normal’ behaviour in Dutch culture? 2.What examples have you found of ‘normal’ behaviour in other cultures, but which you considered strange or very different?

18. LTS Training & Consulting Activity 5 – typical behaviour Describe to each other a typical kind of behaviour in Dutch culture or in a different culture where you have lived or which you know well. Explain why this behaviour is important, and what the reaction would be if a foreigner behaves differently, e.g. ways of greeting (shake hands, kiss, hug, etc.), ways of requesting things

19. LTS Training & Consulting

21. Activity 6 – cultural artefacts Think of an artefact – an everyday object, big or small – from Dutch or another culture that you know well. Say how it illustrates some aspect of the culture of the country – its values, traditions, beliefs, customs, etc.

22. LTS Training & Consulting Activity 7 – sayings and proverbs Think of some common sayings or proverbs which tell us something about the culture (values, attitudes, expected behaviour) of a country.

23. LTS Training & Consulting Let’s play it by ear It’ll be alright on the night We’ll just have to wing it As a general rule of thumb … Some British sayings

24. LTS Training & Consulting Dafür bin ich nicht zuständig Dienst ist Dienst und Schnaps ist Schnaps Erst die Arbeit, dann das Vergnügen Ohne Fleiss kein Preis Some German sayings

25. LTS Training & Consulting Activity 8 – A stereotype is …. A belief or idea (often unfair or untrue) of what a particular type of person or thing is like

26. LTS Training & Consulting Stereotypes Do you agree or disagree with the following statements about stereotypes? National stereotypes are dangerous because they may provoke prejudice Stereotypes contain a certain amount of truth and are therefore useful There is no such thing as national character so the idea of national stereotypes is wrong Stereotypes are simply harmless sorts of jokes we tell about other nationalities

27. LTS Training & Consulting European stereotypes Cooks, engineers, lovers, organisers, police Heaven is a place where the _____ are British, the ____ French, the ____ are German, the _____ are Swiss and the _____ are Italian. And Hell is where the ____ are British, the ____ are French, the _____ are German, the ____ are Swiss and the _____ are Italian.

28. LTS Training & Consulting Activity 9 – two verb activity Work in pairs or threes. Tell each other how you travelled to Ede, what you did yesterday evening, what you will be doing this weekend, etc. Each time you use a verb you have to use a second verb or verb phrase immediately, with a similar meaning, e.g. Yesterday I drove / went by car to Bristol airport. Then I took a plane / flew to Schiphol

29. LTS Training & Consulting Working across cultures - Six main sections, 18 units Working across cultures Doing business in foreign markets International mergers Living and working in a foreign country Working in international teams Training and development

30. LTS Training & Consulting Some discussion topics from Working across cultures What are some of the problems that might arise when advertising products in different countries? Can you think of some examples of products that have not transferred well to foreign markets? What personal skills and qualities are important to work successfully with people from other cultures? What cultural characteristics of Dutch managers do you think make them particularly suitable to help make an international merger successful?

31. LTS Training & Consulting Market Leader Specialist Titles Accounting and Finance Business law Human Resources Logistics management Marketing Working Across Cultures

32. LTS Training & Consulting To find out more www.dialogin.com www.sietar.nl Attend the five-day course Developing intercultural training skills at LTS in Bath with Comenius or Grundtvig funding www.lts-training.com/ICTTcourse.htm