1. AppExchange Partner Academy- Building Your Application Listing By Jesse Dailey

2. 2 Building your listing: Agenda Get to know the AppExchange Listing Select the Setup for your Application listing Build Your Application Listing Frequently Asked Questions

3. 3 Get to know the AppExchange Listing Title Abstract TD/ GIN Thumbnail Additional Resources Logo

4. 4 Building your listing: Agenda Get to know the AppExchange Listing Select the Setup for your Application listing Build Your Application Listing Frequently Asked Questions

5. 5 Select the Setup for your Application Demonstrate your application using: Distribute your application through: or

6. 6 Select the Setup for your Application Demonstrate your application using: Distribute your application through: or

7. 7 Demonstrate your Application through:  Fully functional read only version of the application  Allow customers to “kick the tires”  Present data in a dynamic working environment  Appropriate for all Native applications and some Composite applications

8. 8  For applications that are too complicated to demonstrate through a Test Drive  Demonstrates the functionality of the application  Walkthrough of the application- “A day in the life”  Appropriate for some Composite applications and all Client applications Demonstrate your Application through:

9. 9 Demo- Suggested Format 1.Overview- Quick introduction to the demo and a discussion of the value proposition. 2.Step by Step –  Show everyday use of the application  Outline the functionality a user will see- show it in action!  How does your application interact with Salesforce.com- do you create data in a custom object? Do you import leads? What are the steps that make this happen? 3.Additional info and conclusion

10. 10 Additional Considerations in Building a  Market your demo toward Salesforce.com users  Stay away from marketing your company  Screenshots are a must!  Remember: you only have 60 seconds to grab a customer’s attention.

11. 11 Select the Setup for your Application Demonstrate your application using: Distribute your application through: or

12. 12 Distribute your Application Through:  Deploy your custom salesforce.com application at the click of a button  Automatically install various elements ranging from Custom Tabs to Pre-Made dashboards  Appropriate for all Native and Composite applications

13. 13 Distribute your Application Through:  For applications where an immediate installation is not available:  Hardware Appliances  Integration services  Applications that require contact with direct sales or consulting services  The Learn More landing page provides:  Additional information about the application  Sales contact information  Marketing directed towards a salesforce.com customer  The “Get It Now” should be packaged and left private

14. 14 Distribute your Application Through:  For applications that install directly to the users desktop or external services that do not use the salesforce.com interface  Links to a landing page with more information about the download (not just a direct link to the file)

15. 15 How do I enable these buttons?  By default only Get It Now and Test Drive are available for your listing  Other buttons – Demo, Learn More, Download- need to be enabled by salesforce.com  Email AppExchangePartners@salesforce.com for an evaluation of your applicationAppExchangePartners@salesforce.com

16. 16 Building your listing: Agenda Get to know the AppExchange Listing Select the Setup for your Application listing Build Your Application Listing –Tips and Tricks! Frequently Asked Questions

17. 17 Use the Listing Form as a Guide  Use the form when writing your copy for the listing. Log into www.appexchange.com and click on edit for your listingwww.appexchange.com  You can now see the text limitations for each item

18. 18 Title and Logo  Title- the name of your product - should not include “for AppExchange”  Logo- Your 60x60 record cover

19. 19 Thumbnail and Screenshot  Two separate files  Thumbnail is 160x115

20. 20 Datasheet and Customization Guide  Datasheet- Two page summary of key information  Customization Guide- For applications that require additional setup or customization to function  Step by Step walkthrough for System Admins  Adding page layouts for standard salesforce.com objects and tabs  Any steps that are needed to activate the application

21. 21 Presentation  Excellent supplement to a Test Drive  Give the business value of your application  Use any format

22. 22 Building your listing: Agenda Get to know the AppExchange Listing Select the Setup for your Application listing Build Your Application Listing Frequently Asked Questions

23. 23 FAQ: I don’t have a listing!  Log into the publisher area of https://www.salesforce.com/appexchange/publishing.jsp  Native/ Composite application- After you package and register your first version you will see your listing in the manage my apps area.  Client Application- you will need to request a listing from support –Log in to the publisher area of www.appexchange.comwww.appexchange.com –Click Manage My Publisher Profile and create a profile –Click “Request Assistance” and log a case for a new listing

24. 24 FAQ: My publisher tab is blank!  Your publisher profile needs to match the username associated with the profile you created.  It will always be in the format of an email address e.g. jdailey@salesforce.com jdailey@salesforce.com  Tip: When in doubt – after clicking Assign Publisher Profile just click My Publisher Profile

25. 25 FAQ: My Publisher Tab is Blank!

26. 26 Questions?  Contact us via AppExchangePartners@salesforce.com  Click on request assistance under Manage My Apps Thanks!