1. FarmFolk CityFolk Small Farm Product Distribution Model: Feasibility Study Erin Nichols – Farm Folk City Folk Darren Stott – Greenchain Consulting Emme Lee – Independent Contractor

2. Funders

3. Agenda Agenda/Introduction11:45 Overview of feasibility study12:00 Case Studies12:10 Conclusions & Recommendations12:25 Feedback12:40 Wrap up12:55

4. Introduction Darren Stott: Greenchain Consulting darren@greenchainconsulting.ca 778.903.3663 Erin Nichols: FarmFolk CityFolk erin@farmfolkcityfolk.ca 604.815.4225

5. Overview Need for small farm product distribution – Farmer needs – Buyer needs – Small capital – Fewer organisations – Less densely populated areas Distribution Systems & Value Chains Bylaws, rules & regulations

6. Distribution Systems ORGANIZATIONTYPETRUCKSWAREHOUSEPROCESSINGBROKERINGRETAIL ONLINE ORDERS NEW NORTH FLORIDA COOPERATIVE ASSOCIATION Non-Profit Service Co-op Non-Profit Producer & Consumer Co-op Free Space Non-Profit Dairy Farmer Co-op Contracts Non-Profit Hires Trucks Rents Space

7. Value Chains BUSINESSFARMERPROCESSORBROKERDISTRIBUTORRETAILER Owns *

8. Conclusions Clear need for farm product distribution Use most efficient distribution network Strong leadership Buyers like central co-ordination Aggregation service protects farmer brand Service allows farmers to farm

9. Recommendation Start with a virtual distribution service – Brokering, using phone & email/ online ordering – Co-ordinator and value chain champions – No warehouse or rented/shared warehouse – No truck or hired truckers/shared trucks – Restaurants & small retailers

10. Online Ordering Software COMMUNITYAGGREGATORFOOD HUB Western US only New York onlyNew England only

11. Founded 2008 Eugene Local Foods, Oregan 70 users inc.; Idaho’s Bounty & Harvest Moon (MB) $1,000 setup 1.5to 3% of revenues ongoing PC and mobile compatible (inc. App)

12. Founded 2011 Ann Arbor, MI Dozens of users including Detroit Eastern Market & Kitchen Tables, Vancouver $0 setup $19/month and 2% of revenues (basic)

13. Next Steps March 2014 - FFCF Food Distribution report finished April 2014 - Possible workshop on food distribution May 2014 – Identify BC pilot project(s) September 2014 – Launch BC pilot project(s)

14. Feedback 1.How can a Small Farm Product Distribution service get started in your community this year? 2.How can municipalities help support your Small Farm Product Distribution service?

15. Local Orbit Workshop (?)  3 day workshop  $300/person  Max. 15 people  April 23-25  Farm Fresh Rhode Island  Business planning  Logistics  Marketing & Sales  Operations