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1 Regional Perspective on Web Management and Governance The Case of South Asia World Bank By Daria Lavrentieva

2 Outline Web Program in South Asia: –Where we were –What we’ve done –Where we are –How we work –Quality Control Lessons learned Looking down the road

3 Web Program in South Asia: Where we were Opportunities: Organizational mandate Web implementations maturity Demand Decentralized dpt Interest for new skills Constraints: Complex org. structureComplex org. structure No vision No senior leadership No incentives No skills No commitment No budget Working in silos

4 What we have done Presented a case to Senior Management Conducted a study across the Bank and in other organizations Developed a Regional web strategy Built a case Received budget and set up a formal program

5 SAR Web Program

6 SAR Web Program: Where we are Our assets: 40+ complex sites (internal/external) Central web team: 3 full time and 2 part time staff Budget: about $200,000 (excluding staff salaries and individual units) Statistics: over 200,000 page views per month

7 How we work: Web Roles Unit Team -Business Sponsor -Project Lead -Web master -Content providers Central Team Editor, Web Coordinator, Technical Expert

8 How we work: workflow (2) Content providing -Content gathering, revision and posting Content types Business sponsor

9 Quality Control Mechanisms

10 Clear Plan of Site Development Left NavigationSubsectionsMaintena nce Person responsible for updating Person/ system responsible for content HomeBiMonthl y AnitaAniruddha OverviewAnnuallyAnitaGuang Transport Strategy AnnuallyAnitaGuang CountriesAnnuallyAnitaGuang Afghanistan6 monthsAnitaMitsuyoshi Asada Bangladesh6 monthsSrinivasReefat Bhutan6 monthsAnitaBinyam India6 monthsSrinivasAniruddha/ Nupur/George Maldives6 monthsAnitaAniruddha Nepal6 monthsAnitaSurendra Pakistan6 monthsAnitaZafar/Amer/ Hasan Afzal Zaidi Sri Lanka6 monthsSrinivas NSIsabel/Amali

11 Content Creation/ Approval Workflow Update time Content Coordinator remind Content Provider no yes Content Coordinator post content Project Lead/ Business Sponsor review content Project leader share update with community Content Provider update/ submit content If content sensitive yes no If content need revision no yes If problem Project Lead/ Business Sponsor get involved

12 Web Statistics

13 Training Program

14 How we are governed Governance Body: –Regional Management Team –Web Action Team, chaired by Chief Economist –Central Web Team: Communications + IT –Unit Web Teams Support mechanisms: web platform, web metrics, maintenance plan and workflow, training program

15 Lessons learned in web management and governance Good content/ communications strategy Start from top-down Careful selection of the business sponsor Good case Incentives Clearly defined roles and responsibilities Good metrics in places Be flexible…

16 Looking down the road… Changing focus: push - pull - interactive space Changing roles: marketing, research Changing Management Changing technology Central governance? Internal/ external governance

17 Thank you!

18 Environment Organizational Structure AfricaCentral Asia Latin America & Caribbean Middle East and North America South Asia Private Sector & Infrastructure Task Teams and Experts East Asian & Pacific Operation Core Services Human Development Poverty Reduction Regions Sectors Task Teams Experts

19 South Asia Department SARVP: Front Office Country UnitsSector UnitsService Units BACK

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