1. PUBLIC RELATIONS

2. WHAT IS PUBLIC RELATION ?
“Public relation includes all efforts by an organisation which lead to a favourable opinion about the organisation in the mind of the public.”
-George F. Meredith
Public relation = relations with the public
A system of communication to create goodwill.

3. CREATION AND MAINTENANCE OF UNDERSTANDING
FEATURES
PLANNED EFFORT
SUSTAINED EFFORTS
CREATION AND MAINTENANCE OF UNDERSTANDING
PARTIES
SPECIALIST JOB

4. PUBLIC RELATION INVOLVES:-
Evaluation of public attitudes and opinions.
Formulation and implementation of an organization’s procedures and policy regarding communication with its publics.
Coordination of communications programs.
Developing rapport and good-will through a two way communication process.
Fostering a positive relationship between an organization and its public constituents.

5. OBJECTIVE Convey policies and programmes of org. to public.
Collect info. About public opinion about the org., top management etc.
Overcome people’s prejudices, suspicions and dislikes.
Mould people’s attitudes in favour of the org.
Establish and maintain goodwill and understanding
Build an image as a forward looking org.

7. Functions of public relations
Publicity
Press Relations
Industry Relations
Lobbying
Public affairs
Development

9. EXTERNAL MEDIA
Newspaper
Radio
Television
Magazines

10. II. INTERNAL MEDIA House Journal Bulletin Board Annual Report
Printed Literature

11. III. MEDIA RELATON Press Conference Press Release Press Tour
Exhibition

12. IV. COMMUNITY RELATIONS
A community is a group of people , who live in same place, share the same government and have a common cultural and historical heritage. The people who live in a community and the institutions that serve them are mutually depend. The people cannot enjoy a good life without the institutions. This is called Community Relations.

13. V. GOVERNMENT RELATIONS
The function of PR in government is essentially non-political. The government department has two main tasks-
To give regular information on policy plan and activities and achievements of department.
To inform and educate the public on legislation, regulations and all matters that effect the daily life of citizens.

14. VI. USING PHOTOGRAPH FOR PR COMMUNICATION
Photographs and illustrations are important aid to public relations. The first point to appreciate is that photographs always lend authenticity. It has definitely edge over printed matter. It has news worthiness even for illiterates.

15. VII. USING ADVERTISING FOR PR COMMUNICATION
Advertising is also very effective medium for communicating. In public relations purposes. Traditionally, organizations have used advertising to sell products but lately, firms use advertisements for purposes other than production promotion. Public relations advertising focused on the general image of the company wished to convey and the public issues it wished to confront.

16. VIII. DIRECT COMMUNICATION METHODS
SIGNS
POST CARD
LETTERS
WORD OF MOUTH
TELEPHONE AS A PR DEVICE
SPEECHES AND SPEAKERS BUREAUS
ELECTRIC SPECTACULAR DISPLAY

17. XI. OTHER PUBLICITY
LEAFLETS
STICKERS
LEVEL
DIRECT MAIL

18. THANK U……………