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Rateb (Rock) Shukoor Multi-Million Dollar Direct Mail Marketing System.

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Presentation on theme: "Rateb (Rock) Shukoor Multi-Million Dollar Direct Mail Marketing System."— Presentation transcript:

1 Rateb (Rock) Shukoor Multi-Million Dollar Direct Mail Marketing System

2 Sourcing Deals MethodProsCons Direct mail Best deals Super targeted Pre-sold Time consuming Complex Capital required for mail pieces and mailing list Agents Warm leads Pocket listings Takes time to identify realtor candidates and build relationships Craigslist Easy to get started Lots of junk leads Signs Easy to get started Lots of calls Economical Not legal in all counties Unqualified leads Labor intensive Internet, website Fast Easy Tons of leads Expensive Quality of leads inconsistent

3 Facts Multiple steps or not at all USPS delivers to 149 million addresses 15% of consumers receive a catalog 12% of consumers receive letter or post cards 98% bring in mail the day of delivery –77% sort mail immediately

4 Facts 38% of people check their email daily 97% of people check their mailbox daily Less than 10% of the advertising email are opened and read On average we get –200 TV ads per week –149 radio spots –Only 3 pieces of direct mail

5 Facts The recall rate –7% from radio –22% from TV ads –67% from direct mail On average you will get 20% ROI

6 Facts Offer something that they cannot resist and sets you apart from you competition: Guaranteed Outrageous Offer

7 Pre Foreclosures 7 Steps Step 1, Post card

8 Pre Foreclosures 7 Steps Step 1, Postcard Step 2, A check for $1,000

9 Pre Foreclosures 7 Steps Step 1, Postcard Step 2, A check Step 3, Aspirin

10 Pre Foreclosures 7 Steps Step 1, Postcard Step 2, A check Step 3, Aspirin Stop 4, Lifesaver

11 Pre Foreclosures 7 Steps Step 1, Postcard Step 2, A check Step 3, Aspirin Stop 4, Lifesaver Step 5, Checklist

12 Pre Foreclosures 7 Steps Step 1, Postcard Step 2, A check for $1,000 Step 3, Aspirin Stop 4, Lifesaver Step 5, Checklist Step 6, Message in a bottle

13 Pre Foreclosures 7 Steps Step 1, Postcard Step 2, A check for $1,000 Step 3, Aspirin Stop 4, Lifesaver Step 5, Checklist Step 6, Message in a bottle Step 7, Sand timer

14 Facts

15 Bankruptcy 5 steps Step 1, Postcard

16 Bankruptcy 5 steps Step 1, Postcard Step 2, Letter 1 Check for $1,000

17 Bankruptcy 5 steps Step 1, Postcard Step 2, Letter 1 Step 3, Letter 2 Aspirin

18 Bankruptcy 5 steps Step 1, Postcard Step 2, Letter 1 Step 3, Letter 2 Step 4, Letter 3 Lifesaver

19 Bankruptcy 5 steps Step 1, Postcard Step 2, Letter 1 Step 3, Letter 2 Step 4, Letter 3 Step 5, Letter 4 Message in a bottle

20 The Probate 5 steps Step 1, Postcard

21 The Probate 5 steps Step 1, Postcard Step 2, Letter 1

22 The Probate 5 steps Step 1, Postcard Step 2, Letter 1 Step 3, Letter 2

23 The Probate 5 steps Step 1, Postcard Step 2, Letter 1 Step 3, Letter 2 Step 4, Letter 3

24 The Probate 5 steps Step 1, Postcard Step 2, Letter 1 Step 3, Letter 2 Step 4, Letter 3 Step 5, Letter 4

25 Vacant / Out of State Owners 5 steps Step 1, Postcard

26 Vacant / Out of State Owners 5 steps Step 1, Postcard Step 2, Letter 1, yellow

27 Vacant / Out of State Owners 5 steps Step 1, Postcard Step 2, Letter 1, yellow Step 3, Letter 2, Yellow

28 Vacant / Out of State Owners 5 steps Step 1, Postcard Step 2, Letter 1, yellow Step 3, Letter 2, Yellow Step 4, Letter 3,

29 Vacant / Out of State Owners 5 steps Step 1, Postcard Step 2, Letter 1, yellow Step 3, Letter 2, Yellow Step 4, Letter 3 Step 5, Letter 4

30 Expired Listing Step 1, Postcard 1

31 Expired Listing Step 1, Postcard 1 Step 2, Postcard 2

32 Expired Listing Step 1, Postcard 1 Step 2, Postcard 2 Step 3, Postcard 3

33 Luxury Homes 5 Steps Step 1, Postcard

34 Luxury Homes 5 Steps Step 1, Postcard Step 2, Letter 1

35 Luxury Homes 5 Steps Step 1, Postcard Step 2, Letter 1 Step 3, Letter 2

36 Luxury Homes 5 Steps Step 1, Postcard Step 2, Letter 1 Step 3, Letter 2 Step 4, Letter 3

37 Luxury Homes 5 Steps Step 1, Postcard Step 2, Letter 1 Step 3, Letter 2 Step 4, Letter 3 Step 5, Letter 4

38 Yellow Letters To Homeowners

39

40

41 Yellow letter absentee owners

42 Cash Private Lenders Letter to Lenders

43 Cash Buyers and Lenders Letter 1 with a flyer

44 Generic Postcard

45

46 Postcard Sent To Junkers

47 Rateb (Rock) Shukoor Direct Mail Marketing RockTheInvestor.com RockTheInvestor@gmail.com 404-419-6222


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