1. TO HUMAN e.Bartos

2. LET’S START WITH Humans are beings that exist Bipedal mammals Not suited for harsh conditions Come in two genders Rely heavily on technology Creative Complex Materialistic

3. WE AS HUMANS Humans wage “war” on anything for any reason and in any fashion. Religion Sexual orientation Government style Philosophy Sex End result Misery Some form of unification More problems

4. FIRST FLOOR Men act, Objectification, and geometric shapes

5. MEN ACT I Men need to do things, they need to be active. Classic example: Mario Mario goes about killing things, eating shrooms, and grabbing coins. Mario is active at all times advancing the plot. Mario is the basic example of men. Do things Beat things up Get stuff Rescue the princess (Except in the comics.) http://ugam3.wordpress.com/2011/11/25/mario-kart-7-next- sunday-too-early/ http://wac.450f.edge castcdn.net/80450F/c omicsalliance.com/fil es/2011/04/peach01.j pg

6. MEN ACT II Movies and Books Men Men are the ones that advance the plot in the foreground or background They importantly do important things looking important No idleness Generic, unless proven otherwise Women Sit idly and wait for things to happen Look pretty and when required use inspiration, looks, nagging on men to advance the plot Virtue by idleness Special regardless of reason

7. EXAMPLES Hancock: Man with superpowers runs off to save the world while ex wife, with possibly more power, is content living at home raising a kid. Halo: Combat Evolved action figures: Master Chief figure has 26 points of movement, Cortana figure has no movement, but a feminine pose with a cocked hip. Magazines: Men are viewed active, climbing things and conquering the outdoors, women are seen in the kitchen or at home cooking.

8. OBJECTIFICATION Objectification of women has been done for multiple centuries, new age response? Objectify men to prove equality. Men in magazines are viewed as tall, muscular, clean shaved. There’s two sides to the argument: it’s done for men, as an idol of what men should strive to be It’s done for women because... gorgeous hunky man. Done more now because of the new marketing possibilities since women are starting to have more pull. http://www.adweek.com/news/advertising- branding/hunkvertising-objectification-men- advertising-152925

9. POSITIONS Men are generally shown in very geometric, straight shapes. Women are more shown as curvy and organic shapes. Think back to action figures, generally the male action figures are repositionable and have multiple moving parts so they can be put in action positions. Women typically don’t have poseable limbs, they have a specific stance meant to be appealing without breaking the natural curviness. Essentially if they are moved, their appeal is somewhat diminished. This goes back to the idea that men are active and constantly moving, women are idle and eye candy.

10. FLOOR TWO Women: appear, fragmentation, addressing, subjectification

11. WOMEN APPEAR Going back to what I said about “Men Act”, the flip side of it is “Women appear”. Cortana figure in Halo 3 is curvy, not moveable, “sexy”, idle, just there to look at. Master Chief in this case, is not moveably, but combat/action stance, there to get serious. This is what John Berger was talking about. Women appear as eye candy and to look pretty that is their “goal”. Men appear as active, doing things to prove some sort of worth. http://www.aintitcool.c om/node/3 8397

12. EXCEPTIONS There are exceptions to this, which is refreshing, example portrayed in Mass Effect 3. Men act, women act, men appear, women appear. Male character Serious, maybe a little beefy, ready to do heroic stuff. Female character Serious, curvy but not a boob dispensing machine, ready to do heroic stuff. In this game there is little difference between male and female Shephards. Female gets the same treatment as male. Female does the same as male. Cover art has largely the same pose for either sex. Some discrepancies are visible, but few examples are perfect. http://www.nerdsraging.com/2011/08/29/mass-effect-3-female-sheppard-turns-red-head/

13. FRAGMENTATION From pop culture to advertising women have been objectified and fragmented to bits to make them objects of desires. It’s seen commonly in advertisement where the ad is showing legs, breasts, lips, etc. to sell something. Basic message “This makes this part of you look amazing so buy this thing.” http://www.penelopeironstone.com/CS203gender.htm

14. WHO’S THAT? Women in ads are looking at an unseen viewers. No eye contact makes it impersonal In other words, the subject is objectified as a piece of meat The stare off into the distance is also to show that she is not in control, passive. The fantasy is that whoever she’s looking at off screen, is you. You are what she desires The hunk that she’s with is nothing compared to you, the viewer. http://francesexandthemedia.blogspot.ca/2008/06/sexu alized-violence-against-women-in.html

15. SUBJECTIFICATION Women are getting more attention these days The end result is subjectification It puts women in control of the situation Where she was looking off into space aimlessly She is now looking directly at the camera, or with a direction. Subjectification is where women take control and power from the men and are active, in control, and able to do whatever she wants to do http://womenandmediafa2012.blogspot.ca/2012/10/target-woman-to- suppress-collective.html

16. THE END Basically as men act, women appear. You see the man in the position of power, the women is objectified or fragmented as a piece of eye candy or meat. As men are objectified more, women are subjectified more. With the woman now in a position of power, the man takes the woman’s position in ads and is the eye candy or piece of meat. http://www.freewebs.com/candac eharper/ http://socialpopblog.wordpress.co m/2013/04/30/a-very-brief-analysis- of-the-objectification-of-women-in- the-media/

17. http://www.studymode.com/essays/Men-Act-Women-Appear-670181.html http://tvtropes.org/pmwiki/pmwiki.php/Main/MenActWomenAre http://www.independent.co.uk/voices/comment/men-dont-really-understand-objectification-our-point-of-view-on-page-3-then-is-suspect- 8668499.html http://www.independent.co.uk/voices/comment/men-dont-really-understand-objectification-our-point-of-view-on-page-3-then-is-suspect- 8668499.html http://tompreston.deviantart.com/journal/Objectification-of-Men-374860774 http://www.examiner.com/article/men-are-altered-and-objectified-too-ryan-reynolds-graces-the-cover-of-entertainment-weekly http://www.adweek.com/news/advertising-branding/hunkvertising-objectification-men-advertising-152925 http://www.nerdsraging.com/2011/08/29/mass-effect-3-female-sheppard-turns-red-head/ http://www.aintitcool.com/node/38397 http://plato.stanford.edu/entries/feminism-objectification/ http://www.penelopeironstone.com/CS203gender.htm http://sgo.sagepub.com/content/3/4/2158244013506717.full http://yoshi.2yr.net/comics.php http://francesexandthemedia.blogspot.ca/2008/06/sexualized-violence-against-women-in.html http://mrzine.monthlyreview.org/2009/gill230509.html http://womenandmediafa2012.blogspot.ca/2012/10/target-woman-to-suppress-collective.html http://www.freewebs.com/candaceharper/ http://socialpopblog.wordpress.com/2013/04/30/a-very-brief-analysis-of-the-objectification-of-women-in-the-media/