1. THE SOCIETY OF MOTOR MANUFACTURERS AND TRADERS LIMITED SMMT, the ‘S’ symbol and the ‘Driving the motor industry’ brandline are trademarks of SMMT Ltd DIGITAL RADIO SWITCHOVER – ONE YEAR ON Bob Davis, Digital Radio Co-ordinator, SMMT Lee Harris, Managing Director, Open Automotive 22 September 2011

2. THE SOCIETY OF MOTOR MANUFACTURERS AND TRADERS LIMITEDPAGE 2 During presentations (10.30am – 11am) everyone will be muted so that only the presenters will be heard. There will be a Q&A session straight after presentations (approx 11am). Click on the hand symbol to show that you have a question. If you are experiencing any technical problems please call 020 7344 1611

3. PAGE 3THE SOCIETY OF MOTOR MANUFACTURERS AND TRADERS LIMITED CONTENTS Action Plan framework In-vehicle progress Technology & Equipment Group Market Preparation Group Others Members’ views

4. THE SOCIETY OF MOTOR MANUFACTURERS AND TRADERS LIMITEDPAGE 4 ACTION PLAN FRAMEWORK In- Vehicle Sub- Group Domestic Radio Sub- Group

5. THE SOCIETY OF MOTOR MANUFACTURERS AND TRADERS LIMITEDPAGE 5 ACTION PLAN FRAMEWORK IN-VEHICLE SUB-GROUP Traffic and Travel ServicesQ2 2011 Minimum SpecificationQ3 2011 Antenna/Receiver SensitivityQ4 2011 Market MonitoringQ2 2012 Approved InstallationQ1 2013 (Q4 2011) Consumer AdviceQ1 2013

6. THE SOCIETY OF MOTOR MANUFACTURERS AND TRADERS LIMITEDPAGE 6 IN-VEHICLE PROGRESS Car market analysis developed Traffic and Travel Services report Minimum specification agreed Digital Radio Certification Mark

7. THE SOCIETY OF MOTOR MANUFACTURERS AND TRADERS LIMITEDPAGE 7 IN-VEHICLE RELATED WORK IN PROGRESS Certification process for OE radios Test regime for aftermarket receivers Implementation guidelines for broadcasters Antenna specification Installers qualification Installation businesses’ accreditation scheme

8. THE SOCIETY OF MOTOR MANUFACTURERS AND TRADERS LIMITEDPAGE 8 TECHNOLOGY & EQUIPMENT GROUP Domestic radio minimum specification DAB+

9. THE SOCIETY OF MOTOR MANUFACTURERS AND TRADERS LIMITEDPAGE 9 MARKET PREPARATION GROUP Develop and co-ordinate strategy to raise public and industry awareness and understanding of digital radio and a subsequent Digital Radio Switchover Developing a consumer proposition Communicating the advantages of the Certification Mark

10. THE SOCIETY OF MOTOR MANUFACTURERS AND TRADERS LIMITEDPAGE 10 DIGITAL RADIO CERTIFICATION MARK For products and services which will see consumers through the switchover period Automotive industry wants early introduction DCMS working towards late – 2012 launch

11. THE SOCIETY OF MOTOR MANUFACTURERS AND TRADERS LIMITEDPAGE 11 DIGITAL RADIO CERTIFICATION MARK Decide the application process Agree products and services to be covered Agree appropriate test and enforcement procedures Decide how to promote the Mark Decide who will pay for promotional activity LAUNCH PROCESS

12. THE SOCIETY OF MOTOR MANUFACTURERS AND TRADERS LIMITEDPAGE 12 OTHER ACTION PLAN CONTACTS BBC listener research transmitter coverage transmitter roll-out CEG Digital Radio Committee Ofcom research

13. THE SOCIETY OF MOTOR MANUFACTURERS AND TRADERS LIMITEDPAGE 13 MEMBERS’ VIEWS Progress to date What’s needed in the next 12 months from Government Broadcasters:coverage content What do members need from SMMT?

14. PAGE 14THE SOCIETY OF MOTOR MANUFACTURERS AND TRADERS LIMITED Questions and Answers Please click on the hand symbol to raise your hand if you have a question. Please ensure that you are connected to the audio to ask a question. Email: memberservices@smmt.co.uk with your questions after this session. Slides available after the event at www.smmt.co.uk/memberservices Alternatively, you can type your question.

15. Society of Motor Manufacturers and Traders Limited 71 Great Peter Street, London SW1P 2BN www.smmt.co.uk THE SOCIETY OF MOTOR MANUFACTURERS AND TRADERS LIMITED THANK YOU