1. HerbaLife

2. What is it?  It is a global nutrition company that has helped people pursue an active, healthy life since 1980  Products: protein shakes, snacks, energy and fitness drinks, vitamins, nutritional supplements, and bath and body care line  Products are available in over 90 countries

3. Mission Statement  “ Our Mission is to change people’s lives by providing the best business opportunity in direct selling and the best nutrition and weight- management products in the world.”

4. Founder  Mark Hughes is the founder of Herbalife  He dreamed of “a future brilliant beyond and compare” by helping people improve their lives through better nutrition and an unparalleled business opportunity

5. Energy and Fitness  Energy Boost  Improve Focus  Muscle Recovery  Advanced Hydration

6. Weight Management: Daily Nutrition  Formula 1 Shake Mix- Healthy Meal  Formula 2 Multivitamin Complex- Essential Nutrients  Formula 3 Cell Activator- Nutrient Absorption Enhancer

7. Personal Care  Skin Booster  Skin Moistrurizer  Herbal Aloe  Programs for oily and dry skin  Buffing Cream  Body lotion

8. Weight Loss Claims  Customers should consult a physician before undertaking changes in their diet.  A healthy diet and regular exercise are part of a complete weight-management program.  Herbalife® products alone are not the reason for weight loss.  Everyone’s body is different, so the rate of weight loss varies from one person to another

9. Awards and Recognition  Choice of the Year 2013  2013 Healthy Nutrition Award  2013 Best Company of the Year  2013 Corporate Social Responsibility Award  2013 SNQ National Quality Certification  2012 Best Social Projects of Russia  Best Brand of Costumer

10. Example of Meal Plan

12. Citations  http://ir.herbalife.com/?gclid=CIm8u9SR9 b0CFYc7OgodeDYASg http://ir.herbalife.com/?gclid=CIm8u9SR9 b0CFYc7OgodeDYASg  https://www.myherbalife.com/Content/e n- US/pdf/toolsAndTraining/business/business Methods/DMOs/nutritionClub/WW10663_H erbalife_Claims_V1_121001.pdf