1. “The Index will transform the way people find suppliers, research information and source products and components.”

2. The Index is a Search Engine, Supplier Directory and Product Finder specifically for the fenestration, glazing and related industries

3. Who will use the Index to find products and suppliers? Window, door, conservatory installers Window, door, conservatory fabricators Curtain walling & façade fabricators/installers Glass companies and IGU manufacturers Glazing contractors and glass processors Building plastics suppliers and installers Trade counter outlets and suppliers Architects and specifiers Building contractors, house-builders & developers

4. Across the entire building industry The Index will engage with over 60,000 firms in the trade, commercial and new-build sectors of the building industry who buy or specify windows, doors, conservatories, components, glass & glazing products and building plastics. The 60,000 firms targeted by the Insight Index represent over 400,000 employees.

5. What information will they find when they search the Index? Company contact details, phone, fax and web Online sales enquiry form Description and logos/images Accreditations and brands/trade names Showcase of products with images PDF downloads of literature, technical data, etc Multi-media content (presentations, video) Multiple sites and locations Subscription required for content

6. The Insight Index is new Nothing like the Index has ever existed before. It is a major innovation that will change the way people find suppliers, research information and source products and components in the fenestration and glazing industry. Everyone will use the Index.

7. The Internet is now the No. 1 way to find information, suppliers and product data Google has over 2.5 billion searches per day 42 million adults in the UK (82%) use the internet and 98% of all business owners use the internet RIBA product selector, the online product finder exclusively for Architects, has over 250,000 building industry visitors every single month

8. “The Insight Index is a no-brainer for our Industry. I think we will look back in a few years and wonder how we ever managed without it!” Mark Warren, MD, Lister Trade Frames “This is exactly what the Industry has been waiting for.” Paul Atkinson, Sales Director, Yale OEM

9. So how will people find out about the Insight Index? The Index launches with one of the most ambitious multi- channel marketing plans ever seen in the window, door and conservatory industry. The Index will engage with 60,000 companies

10. Press Advertising Full page advertisements are scheduled monthly across the trade press to create massive impact. Windows Active Glass & Glazing Products Glass Times Clearview Regionals Glass News Newspaper Window Industries

11. Editorial Coverage Major press exposure, editorial coverage and PR is scheduled throughout the year with in-depth features, high profile discussion pieces and a stream of offline and online press releases.

12. Direct Marketing Insight Data has embarked on one of the industry's biggest ever direct marketing campaigns to promote the Index including 20,000 regular promotional mailshots, a monthly e-shot to 40,000 recipients and an industry- wide telesales campaign.

13. Online Marketing The Index was developed from scratch with SEO (search engine optimisation) in mind. Extensive use of SEO and PPC (pay per click) online advertising, including Google Adwords, will drive visitors to the Index.

14. Social Media Lots of people are already hearing about the Index through social media channels such as Twitter and LinkedIn. Companies that sign-up to the Index will be promoted through our social media channels.

15. So what type of companies should be listed on the Index? Systems companies/extruders Hardware suppliers/distributors Roofline and cladding suppliers Window & door fabricators Niche/specialist product suppliers Glass suppliers and processors Composite door/slab suppliers Flat and featured panel suppliers IGU manufacturers Component & ancillary suppliers Conservatory roof fabricators Associations & accreditation bodies Tools and consumable distributors Sealants and fixings suppliers Colour bonding and applicators Profile bending and shaping Vehicles, logistics and transport Machinery and equipment suppliers Software companies Consultants and advisors International suppliers In fact any company that wants to connect with potential customers in the fenestration & glazing industry

16. What are the subscription options? Free Listing Basic company listing and searchable by category only. Standard Subscription Fully searchable content including description, images, products and downloads. Live website link to improve your own website ranking. Premium and Premium + Subscription As Standard listing with additional content, products, downloads, multi-media, multiple sites/locations and premium search listing.

17. The Index URL Every company on the Index has the option to have an Index URL. The URL is the unique web address for the company profile page. This web address can be used to link to your profile page from your website, email signature, business cards, stationery and marketing material. This points potential customers directly to your listing on the Index. Example: www.insightindex.co.uk/in/listerswww.insightindex.co.uk/in/listers

18. The Index is backed by Insight Data The UK’s leading provider of business information for the fenestration and building industry 22 staff and 580 customers across the UK and Europe Backed by substantial financial, business and marketing resources and in-depth industry knowledge Winners of the Business of the Year Awards, Innovation Awards, and members of the Direct Marketing Association

19. Engage with 60,000 potential customers in the window, door, conservatory and building industry from £100 per month. The Insight Index will change the way people find suppliers, research information and source products and suppliers. For good.

20. Additional advertising opportunities Choose a Featured Company or a Featured Product and showcase your business on the home page of the Index for 30 days on rotation with a maximum of 9 other suppliers or products. Featured Companies and Products are also showcased in Index Engage – the monthly ezine that is delivered to 40,000 industry recipients.

21. Visit insightindex.co.ukinsightindex.co.uk Call Insight Data 01934 808293 Email: hello@insightdata.co.ukhello@insightdata.co.uk Want to know more? Sample Profile? www.insightindex.co.uk/example-listing