1. 4-H Dairy Showcase: An Innovative Alternative to Auction Based Recognition for Livestock Programs Bradley W Rugg Director, Animal Science and Fair Programs Jan Albrecht Dairy Showcase Committee

2. MN Youth Enrolled in 4-H YearTOTAL MEMBERS Percent Increase 201131,292-6.32 201033,403-3.5 200934,6445.31 200832,8983.69 200731,7277.72 200629,4528.91 200527,0623.69 200426,100-4.03 2003271960.34 200227096-3.70 200128129-0.12 200028161

3. 2011 MN 4-H Overall Enrollment Project Area 2011 Total Enrollment 2011 State Event Participation 2011 % State Event Participation 1 Photography102423253.17 2 Crafts and Fine Arts92932422.60 3 Food and Nutrition65482193.34 4 Shop56461763.11 5 Self-Determined49771452.91 6 Clothing and Textiles48212575.33 7 Cloverbuds4307NA 8 Flower Gardening407437.91 9 Horse406369917.20 10 Vegetable Gardening394727.68 11 Shooting Sports - Wildlife Management361651+70220.82 12 Dog337435+50315.95 13 Beef329756817.23 14 Rabbit31372728.67 15 Poultry29492578.71 16 Pet284628.98

4. 2011 MN 4-H Animal Science Enrollment Total 2011 AnSci Enrollment = 26,447 Project Area Total Enrollment State Event Participation % State Event Participation 1Horse 406369917.20 2 Dog337435+50315.95 3 Beef329756817.23 4 Rabbit31372728.67 5 Poultry29492578.71 6Swine268544816.69 7Dairy233750921.78 8Sheep209835216.78 9Goat196727614.03 10Lama5405510.19

5. MINNESOTA 4-H UNIQUE GIVENS State Fair  6,500 4-Hers participate at the State Fair, most with overnight lodging and meals.  2,700 4-Hers participate with Livestock Exhibits.  All State Fair 4-H participants “win” a trip with their project. This is done through a State Fair line-up selection process done at the completion of project judging at County Fair.  4-Hers are allowed to bring only 1 animal and 1 General Project to the State Fair.  4-Hers must have completed the 6 th grade to compete at the State Fair.

6. MINNESOTA 4-H UNIQUE GIVENS State Fair – AnSci Projects  All State Fair Livestock participants participate in an interview process to gauge knowledge and growth. The top 20% receive polo shirts and the top 2% receive director’s chairs.  All State Fair Livestock participants must be certified in MN 4-H Livestock Quality Assurance and Ethics.  Minnesota 4-H offers lease opportunities for most species in the breeding classes.  County species delegations participate in a 3-4 hour intensive consumer awareness program designed to educate fairgoers on any aspect of the respective species.

7. MINNESOTA 4-H UNIQUE GIVENS Auction  4-H Auctions are held in 86% of all counties.  Over $1.3M generated annually at MN 4-H auctions.  Average auction – over $19,000; some grossing over $70,000.  Auctions must begin with a 4-Her delivered statement indicating participation in the auction is a “privilege – not a right.”  All auctions are premium only – no animals are sold.  Only purple, blue and red ribbon winners are allowed.  No Cloverbuds.  A minimum of 20% of each auction dollar must go to the 4-H program.

8. State Fair Purple Ribbon Auction Results BeefSwineSheep YearTotalTop Bid Ave Non ChampionTop Bid Ave Non ChampionTop Bid Ave Non Champion 2012$445,265$16,000$6,201$9,600$3,776$5,500$3,056 2011$368,140$15,000$5,537$7,100$3,196$5,700$2,667 2010$327,375$14,600$4,750$7,000$2,933$5,500$2,454 2009$315,125$14,500$4,216$6,200$2,749$5,500$2,537 2008$317,000$14,000$4,984$8,000$2,530$5,100$2,269 2007$280,000$13,700$4,320$7,100$1,999$5,000$1,796 2006$235,000$13,600$3,626$6,500$2,018$4,850$1,791 2005$230,000$13,500$3,472$6,000$1,757$4,700$1,696 2004$200,000$12,500$3,017$5,500$1,430$3,900$1,267 2003$175,000$11,000$2,807$5,300$1,225$3,100$1,238 2002$131,000$10,500$2,133$5,100$1,071$2,750$1,017 2001$104,000$10,000$2,463$3,500$624$2,700$719 2000$104,000 $9,000 $1,705 $5,000 $702 $2,400 $710 1999$94,000$10,000$1,642$4,700$612$2,000$888

9. DAIRY SHOWCASE How it was born…  Three years of research: tracking scholarship vs. competition in livestock.  Increasing inquiries from Dairy leadership in terms of Auction participation.  A series of meetings with the Auction Committee to consider inclusion.  A strong desire to focus on scholarship above competition.

10. Establishing Partnerships Primary Programmatic Partner

11. Dairy Showcase Committee Partner Small Executive Committee (all share a common understanding and respect for Total Youth Development) with Representation from Primary Partner - MLBA Industry – Marketing Industry – Media Industry – Dairy Farmer University of Minnesota Animal Science Department Minnesota 4-H

12. Media Partners Develop strategies for insuring positive and CORRECT messages for: –Print, radio, TV and Showcase presentation

13. Funding Partners Track old and recruit new funders –Follow up and appreciation key

14. Other Partners Key Dairy Leaders Dairy Businesses and Organizations 4-H Dairy Youth Minnesota State Fair

15. Champion Steer vs. Kern Scholarship Comparison 2012 Champion Steer –Award based solely on State Fair placing –$16,000 – 20% = $12,800 paid to the 4-Her –Total paid immediately – no strings attached – No other 4-H activities or leadership required 2012 Kern Scholarship –Award based on well rounded 4-H career including leadership –$1,500 per year X 4 years = $6,000 maximum –Paid out over 4 years if 4-Her maintains a 3.0 GPA. 4-Her must reapply each year of eligibility

16. AUCTION ISSUES WE WANTED TO AVOID  Expectation of exceptional breeding and/or high price paid to be competitive  ‘Last minute’ dollar expectation that often comes with participation  ‘Strong arming’ potential and current buyers  An auctioneer approach vs. opportunity to showcase accomplishments

17. Showcase Scorecard

18. Showcase Profile

19. HOW DID WE DO?

20. Sheep Interview Results *Indicates Champion or Reserve Market Lamb Score # of IntermediatesPremium $# of SeniorsPremium $ 220 5$5,000* 210 5$2,500, $4,100 200 10$2,300 191$2,30015$3,000 183$3,25022 173$4,10022$3,100, $2,900, $2,800 166 26$3,500 156 25$5,500*, $2,500, $2,750 1411$2,400, $4,70019$3,250 139 18$2,250, $3,000 1216$2,200, $3,95013 1116 3 1018 4 911 3 815 4$2,900 79$3,6253 62 1

21. Sheep Auction Participants Showmanship ‘PA’ indicates participation Interview Finalists ‘X*’ indicates an interview winner Judging participant and project bowl ‘no’ indicates their county offers it but did not participate

22. Swine Interview Results *Indicates Champion or Reserve Champion Market Barrow **Does not include 5 exhibitors that did make up interviews (including the Grand Champion Barrow exhibitors, $9,500, $3,400, $3,000, $4,000, $3,950) Score # of IntermediatesPremium $# of SeniorsPremium $ 200 0 190 0 180 3 170 4$3,700 166 8$4,150, $3,000, $3,200 159$2,600, $4,22519$6,000 1425$2,750, $3,400, $2,75035 $3,100, $2,900, $3,700, $3,000, $4,600, $2,800 1322$5,10032$4,400, $3,100, $3,100 1229$3,10038$2,750, $3,000 1127 30$3,675, $3,050 1025$3,00035 $7,650*, $3,000, $3,000, $3,350, $5,000, $3,500 914 30$3,500, $2,750 88 13 71 7 65 3 50 4

23. Swine Auction Participants Interview Finalists ‘X*’ indicates an interview winner Judging participant and project bowl ‘no’ indicates their county offers it but did not participate

24. Beef Interview Results *Indicates Champion or Reserve Market Beef **Indicates Champion or Reserve Dairy Steer *Does not include 4 exhibitors that did make up interviews Score # of IntermediatesPremium $# of SeniorsPremium $ 210 1 200 3 191 5 180 7 172 5 160 9 156 17$4,800 148 22$11,000*, $7,200, $10,200, $5,250 1315 32 $6,000, $4,375, $4,600, $6,500, $3,800 1232$5,60039 $6,525, $5,500, $6,900, $5,000, $3,300 1121$16,000*, $4,72554 1024 45 $6,150, $10,000, $5,950, $5,050, $6,000, $3,200 919 44$5,500, $6,375 821 29$3,100 724 22$5,890 69 8 56 7$9,600** 41 2 31 0 20 1 11 1 02 1

25. Beef Auction Participants Showmanship ‘PA’ indicates participation Interview Finalists ‘X*’ indicates an interview winner Judging participant and project bowl ‘no’ indicates their county offers it but did not participate

26. Dairy Showcase Model 2012 Interview Finalists ‘X*’ indicates an interview winner Judging participant and project bowl ‘no’ indicates their county offers it but did not participate Placing Award Premium Leadership Profile Score Showmanship Placing Interview Finalists (top20%) 2011 Judging Participant Project Bowl 2012Show Placing 1 $ 2,500 XXX*XXP 2 $ 2,150 XXX*XXP 3 $ 1,800 XXXXxP 4 $ 1,500 XX XXP 5 $ 1,325 X X*XXP 6 $ 1,150 XXXXXP 7 $ 1,025 XXX*No P 8 $ 925 XXXXXB 9 $ 850 XXX*XXB 10 $ 800 X XXB 11 $ 700 X XXP 12 $ 700 XX XXP 13 $ 700 X XXXB 14 $ 700 X XXB 15 $ 700 X XXXB 16 $ 600 X XXXB 17 $ 600 X X*NoXB 18 $ 600 X XXP 19 $ 600 X XXXB 20 $ 600 X X*XXP 21 $ 500 XX XNoP 22 $ 500 XX XXP 23 $ 500 XXXXXP 24 $ 500 X XXXP 25 $ 500 X XXXB

27. QUESTIONS AND DIALOG

28. For more information www.4-H.umn.edu/mn-dairyshowcase/

29. Thank YOU!