1. Oracle Days in UK & Ireland - 2012 Opportunities for Partners

2. Oracle Day Full Oracle Story during One Day Full Oracle story "Software and Hardware engineered to work together” during one day – events taking place in London, Manchester and Dublin Full stack of Oracle products during parallel sessions Major announcements after Oracle OpenWorld in San-Francisco A chance to interact with Oracle community, partners, customers, press Technology & Hardware experts

3. Oracle Day - Who will be there? The target audience for the Oracle Days consists of: Decision makers IT and project leaders Across all industries There will also be a PR and Social Media campaign around the UK & Ireland events, so the messages will reach far beyond the attendees.

4. Oracle Days 2011 Highlights Key Facts from EMEA Region 12,700 attendees 700 CIO level attendees at the Executive Dinners 150 partners 820 sessions 350 speakers 18 languages 30,000 visits to the Oracle Day micro-site 230 press releases 68 interviews

5. Oracle Day 2012 - London 6 th November 2012, at The Brewery 400 target attendees 4 tracks

6. Oracle Days 2012 - Manchester 13 th November, Marriot Renaissance 150 target attendees 3 tracks

7. Oracle Days 2012 - Dublin 15 th November, Croke Park Conference Centre 150 target attendees 3 tracks

8. Platinum Sponsorship - taken by Intel Platinum sponsor logo highlighted with other sponsors in the following areas: Main Stage, Reception desk, lunch area, exhibition area and 1 additional location. Logo on event invitations and post-event thank-you emails to attendees as well as on event splash and registration pages. Link/section in the sponsor section of the event. Exhibition booth provided by Oracle, max of 3 booth staff can attend individual events in addition to the speaker Branded lanyards for registration badges or co-branded name badges Lunch tables will carry Platinum Sponsor branding 20 minute keynote slot in the plenary for a customer use case presentation. 30 min session in the Big Data/Analytics session to present implementation highlights of the above use case

9. Track Sponsor : £5,000 (3 available in London, 2 in Dublin/Manchester) Logo of sponsors in the following areas: Main Stage, Reception desk, lunch area, exhibition area and 1 additional location. Logo on track signage and option to bring own pop-up banner for display in track room Logo on event invitations and post-event thank-you emails to attendees as well as on event splash and registration pages. Link/section in the sponsor section of the event. 30 min session in a track session to present implementation highlights of a use case or with customer Exhibition opportunity, stand and basic equipment will be provided by Oracle; Max of 3 booth staff can attend individual events in addition to the speaker Option to provide a branded give-away or document to be placed on the seats of chosen track Contact data for attendees of track keynote

10. Exhibition Sponsor Exhibition opportunity, stand and basic equipment will be provided by Oracle; Max of 3 booth staff can attend individual events*, Scanner to be provided for lead capture *At Manchester and Dublin each partner will have a table and pull up banner Logo of sponsors in the following areas: Main Stage, Reception desk, lunch area, exhibition area and 1 additional location, Logo on event invitations and post-event thank-you emails to attendees as well as on event splash and registration pages, Handout in registration pack given to delegates (to be provided by sponsor),

11. Sponsorship Prices OpportunityCost Track Sponsor – London only£5,000 Track Sponsor – Manchester or Dublin£2,000 Track Sponsor – London + 1 other venue£6,000 Track Sponsor – Manchester & Dublin£3,000 Track Sponsor – all 3 venues£7,000 Exhibitor – London£1,500 Exhibitor – Manchester£500 Exhibitor - Dublin£390 (€500) Exhibitor – London + Manchester£1,850 Exhibitor – London + Dublin£1,800 Exhibitor – all three venues£2,100

12. Additional Sponsorship Option Networking Reception - £3,500 A room next to the main room for a networking session over drinks Refreshments and canapés for 150 people Seat drop in main plenary room with logo inviting everyone to the reception after the main event Will be promoted on site as ‘Sponsored by xxxx’ Space allocation for banners, collateral etc (provided by the sponsor) in the networking area

13. 13 Oracle Day Agenda – London (DRAFT)

14. Oracle Day Agenda – Dublin/Manchester Example only - subject to change! 9:00amBreakfast and Registration 9:30amWelcome and Intro 9:45amOracle Day Keynote: "Your Vision Engineered" Optional Keynote Session: Highlights from Oracle OpenWorld 2011 10:30amIntel Keynote - Engineered Systems (tbc) 10:50amCoffee Break and Networking 11:20amCustomer/Analyst keynote Track 1:Track 2:Track 3: BIG DATA, BRIGHT FUTURE: ANALYTICS THAT POWER INNOVATION POWERING INNOVATION FOR YOUR ENTERPRISE APPLICATIONSARCHTECT YOUR CLOUD: A BLUEPRINT FOR CLOUD BUILDERS 12:00amSee more, act faster: Powering innovation with analytics - Rich Clayton Technology Strategies and architectures to Drive Business Excellence: Run Cloud. Get Social. Be Mobile. Architect your cloud: A blueprint for cloud builders - Richard Garsthagen 12:30amMaking Big Data Pay off: Mastering your Analytics Architecture Process Integration and automation for the enterprise and cloudTrack Sponsor Case Study // Gain Total Cloud Control Session 1:00pmLunch and Networking 2:00pmUncover & Deliver new insights with Information Discovery Enterprise Mobility - Empower Employees, Mobilize the Enterprise Building and Deploying Applications on the Oracle Cloud - remove 2:30pmExalytics, Oracle BI Foundation (pull in stuff on EPM & BI Apps) and Mobile BI Track Sponsor Case Study - Getting More from Your Applications using Engineered Systems (Maybe CSC or Logica) Integrating the Cloud with SOA, BPM and Data Integration - Bernard Wheeler 3:00pmIntel Presentation // This is an Engineered Systems Case Study, a more detailed review of the keynote Securing the Experience/Creating a safe customer experienceBuilding a Private Cloud Infrastructure with Oracle Systems 3:30pmFeatured Customer Case StudyTake Total Control in Managing your Enterprise ApplicationsSecuring the Cloud at the Core 4:00pmFeedback, Drinks and Close

15. Event Demand Generation Marketing Demand Generation – 4 x eBlasts through GCM which includes past event registrations – Telemarketing – ERS page and web banners – Third party audience generation (eg. TechTarget, Incisive) – Social media through PR and agency (Linked-In, Facebook and Twitter) – Social media through Corporate Marketing Engagement with all Sales Reps – Technology, – Hardware, – Key Accounts. Cross promotion at other events (this has already generated registrations) Cross promotion on other marketing campaigns (eg. Chips)

16. For more information please contact: Nicky.nicholls@oracle.com Managed Partners 07702899597