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AV Aids & Props Guidelines for the Ethical Use of Evidence
AV Aids & Props 1.Provide evidence from credible sources.
AV Aids & Props 2. Identify your sources of evidence
AV Aids & Props 3. Use evidence that can be verified by experts
AV Aids & Props 4. Be sure that such evidence has not been corrupted
AV Aids & Props 5. Acknowledge disagreements among experts
AV Aids & Props 6. Do not withhold important information
AV Aids & Props 7. Use expert testimony to establish facts
AV Aids & Props 7B. Use prestige testimony to enhance credibility
AV Aids & Props 7C. Use lay testimony to create identification
AV Aids & Props 8. Quote or paraphrase accurately and in context
Common fallacies in logic A. The slippery slope: arguing that one bad thing will lead to many
Common fallacies in logic B. Confusing fact and opinion: asserting opinions as if they were facts
Common fallacies in logic C. The Red Herring: Distracting listeners with irrelevant information
Common fallacies in logic D. The Myth of the Mean: using a statistical average to hide a problem
Common fallacies in logic E. Flawed Statistical Comparison: using percentage increases or decreases in a misleading way
Common fallacies in logic F. The Ad Hominem fallacy: attacking people instead of issues
Common fallacies in logic G. Begging the Question: assuming as a done deal what has not yet been proven
Common fallacies in logic H. The Shaky Principle: Basing an argument on an unsound assumption
Common fallacies in logic I. Omitted qualifiers: confusing probability with certainty by leaving out conditions
Common fallacies in logic J. The Post Hoc fallacy: assuming that event A causes event B just because B follows A
Common fallacies in logic K. The Hasty Generalization: drawing conclusions based on insufficient or non- representative observations
Common fallacies in logic L. The Non Sequitur: reasoning in which principles are unrelated to each other or to the conclusion
Common fallacies in logic M.The faulty analogy: comparing things that are dissimilar in significant ways
Common fallacies in logic N. The Either-Or Fallacy: suggesting to listeners that they have only two options
Common fallacies in logic O. The Straw Man fallacy: belittling or trivializing otherwise convincing arguments
Advantages of Using Presentation Aids 6. They add variety and interest. McGuire’s Five Steps to Persuasion
Advantages of Using Presentation Aids 6. They add variety and interest. Awareness
Advantages of Using Presentation Aids 6. They add variety and interest. Understanding
Advantages of Using Presentation Aids 6. They add variety and interest. Agreement
Advantages of Using Presentation Aids 6. They add variety and interest. Enactment
Advantages of Using Presentation Aids 6. They add variety and interest. Integration
AV Aids & Props Winning over a reluctant audience
AV Aids & Props Establish goodwill & Identification early
AV Aids & Props Start with areas of agreement
AV Aids & Props Emphasize explanation over argument
AV Aids & Props Cite authorities your audience will respect
AV Aids & Props Set Modest Goals for Change
AV Aids & Props Make a multisided approach
The Innoculation Effect Arming your audience with the information and arguments that will help them withstand the arguments of opponents
Advantages of Using Presentation Aids 6. They add variety and interest. Remind listeners what is at stake Moving an Audience to Action
Advantages of Using Presentation Aids 6. They add variety and interest. Provide a clear, specific plan of action Moving an Audience to Action
Advantages of Using Presentation Aids 6. They add variety and interest. Visualize the consequences of acting or not acting Moving an Audience to Action
Advantages of Using Presentation Aids 6. They add variety and interest. Demonstrate that you practice what you preach Moving an Audience to Action
Advantages of Using Presentation Aids 6. They add variety and interest. Ask for a public commitment (think altar call) Moving an Audience to Action
Advantages of Using Presentation Aids 6. They add variety and interest. Make it easy for your audience to take the first step; people do not change easily Moving an Audience to Action
Understanding Logical Fallacies
Fallacies What are they?. Definition There are over 100 fallacies They are illogical statements that demonstrate erroneous reasoning (sometimes intended-manipulation/
Fallacies Learning Targets: I can identify logical fallacies when they are committed. I can recognize why reasoning is fallacious. I can avoid logical.
Logical Fallacies Persuasion Pitfalls. Logical Fallacies What is a logical fallacy? A mistake in reasoning that seriously affects the ability to argue.
4 Thinking Critically. 2 2 Learning Outcomes The student will learn techniques for: Interpreting written texts. Participating in class discussions about.
The Persuasive Process
©2006 by The McGraw-Hill Companies, Inc. All rights reserved. Chapter 16 Thinking and Speaking Critically.
Stephen E. Lucas C H A P T E R McGraw-Hill© 2004 Stephen E. Lucas. All rights reserved. Methods of Persuasion 16.
Chapter Seventeen: Persuasive Speaking. Ch17: Persuasive Speaking Copyright © 2006 Wadsworth 2.
Read the following argument. Examine it closely. Do you think it is logically sound? Why? [T]he acceptance of abortion does not end with the killing.
How We’re Persuaded ETHOS = LOGOS = PATHOS =
What Are Essays? The Application of Reason. Define Rhetoric “Rhetoric is the art of persuasion. Its goal is to change people’s opinions and influence.
PERSUASIONANDARGUMENT Chapter 15 Copyright © Allyn & Bacon 2009 This multimedia product and its contents are protected under copyright law. The following.
VOCABULARY FOR PERSUASION. Ethical: dealing with morals, knowing what is right and wrong Logical: reasonable and makes sense Exaggeration: the act of.
Persuasion Principles of Speech Chapter What is Persuasion? How have you been persuaded today? Used in all aspects of life Both verbal and non-verbal.
Logical Fallacies. Syllogism (not a fallacy) A logical argument presented in terms of two statements and a conclusion which must be true if the two statements.
Fallacies (Errors in Logic). What is a Fallacy? A Fallacy is an argument that is flawed by its very nature or structure Be aware of your opponents using.
Grading Criteria for Assigment 1 Structure – –sense of time, present and past –conflict with two distinct sides –description of cause of conflict –shared.
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