2 What is typography?“As the saying goes, type is a beautiful group of letters, not a group of beautiful letters.” — Matthew CarterWhat is typography? This quote is from a well known typographer and graphic designer, called Matthew Carter. He says “As the saying goes, type is a beautiful group of letters, not a group of beautiful letters.” This quote suggests it isn’t about the words you chose to put on paper, it’s how you make them look beautiful on paper.
3 Johannes Gutenberg perfected the art of typography around 1455. Typography historyJohannes Gutenberg perfected the art of typography around 1455.The art of typography began in the west around 1455 when Johannes Gutenberg perfected the craft of printing from individual pieces of type.
4 20th century typographyMatthew Carter is one of the first 21st century typographers which his work is still admired today.Matthew Carter, born in 1937, is one of the first 21st century typographers which his work is still admired today. Carter created the font Verdana for Microsoft. He is one of the few most successful contemporary typographers of his era.Carter created the font Verdana
5 Neville BrodyBorn in 1957 English International graphic designer who specialises in typography Known for pushing the boundariesNeville Brody, born in 1957 is an English international graphic designer who also specialises in typography. Brody is known for pushing the boundaries as he was devoted to his anti-traditional views. He worked for ‘The Face’ magazine from , which was a London based “style” magazine.
6 Neville Brody Comical and bold Sans Serif fonts These are four out of twenty fonts that Brody invented.Sans Seriffonts
7 Brody believes type effects advertising. Neville BrodyBrody believes type effects advertising.Brody believes type effects advertising. Here’s a short video why...
8 David CarsonAmerican graphic designer David Carson is best known for his art in typography. Carson changed the dimensions of design and pushed his boundaries, as he shocked the world with his ability to use text to create art. He would squash up, enlarge, and re-arrange text to create a sense of design. In 1990 he used boundary-breaking typography in the “Ray Gun” magazine. Carson would almost make his text unreadable, making the characters upside-down and scattered around the page. This was called the “grunge” typography era.The main focus of these designs is their use of text, and how the typography is presented.1990’s “Ray Gun” magazine.
9 “Grunge” typography “Ray Gun” Magazine. Throughout the 90’s the “grunge” era exploded in to a trend. Skate boards, graffiti, posters, and banners were all messy. Words were unreadable, but the subconscious mind always knew what the piece was trying to say. As you can see by these images, they make the viewer think outside the box. They aren’t just letters and words, their pieces of design.“Ray Gun” Magazine.
10 From watching that video you can see how David Carson expresses himself through typography. And although he is using text to create art, you don’t necessary read his work or understand what it means; as it’s all part of the “grunge” effect.
11 “A set type of one particular face and size” - Dictionary.com What is a font?“A set type of one particular face and size” - Dictionary.comWhat is a font? “A set of one or more particular face and size.”
12 This is a basic letterform of capital lettering
13 This is a basic letterform of capital lettering
14 This is a basic letterform of capital lettering
15 This is a basic letterform of capital lettering
16 Serif and Sans Serif fonts The small flicks at the end of each character are called serifs.SerifSans SerifSerif and sans serif fonts are two completely different styles of typefaces. The small flicks at the end of each character are called serifs. Sans serif fonts are the opposite to serif fonts, as the characters are rounded with no flicks, and usually are designed to have straight edges.Sans Serif fonts are the opposite to Serif fonts, as the characters are rounded with no flicks. Usually straight edged fonts.
17 Serif and Sans Serif fonts Serif fonts: Times New Roman Bookman Old Style Courier New Sans Serif fonts: Trebuchet MS Comic Sans MS Century GothicHere are some examples of serif and sans serif fonts.
18 Adobe Jenson is an old style serif typeface as it dates back to the mid 1400’s. The main characteristics to old style typefaces are the angled strokes that appear on the thinnest parts of the letters.
19 Didot is an example of a modern serif typeface which dates back to the late 1700’s. This typeface has a much more pronounced contrast between thick and thin lines of its characters.
20 ConclusionTypography is used in our everyday life. Without typography, art would just be pictures and paintings.Typography is used in our everyday life. Whether it is on banners, posters, advertisements, magazines, newspapers, television. Without typography, art would just be pictures and paintings.