Presentation on theme: "2 Consulting Services Products Solutions Managed Services Neudesic started its business providing best of breed consulting services on the Microsoft Platform."— Presentation transcript:
2 Consulting Services Products Solutions Managed Services Neudesic started its business providing best of breed consulting services on the Microsoft Platform. As clients (our partners) began to ask us to do solve similar problems to fill the gap, Neudesic started packaging re-usable IP to save time and money. As we built trusted partnerships with our customers, we’ve extended our services to hosting and ongoing support and administration.
Search Engine Optimization == SEO Wikipedia: Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results This is Art, not Science – http://technet.microsoft.com/en- us/sharepoint/seo does not exist! http://technet.microsoft.com/en- us/sharepoint/seo
Public SEO, not SharePoint/FAST search SEO SharePoint SEO Real World Deployment Scenarios
Define Goals & Audience Target Keywords Platform / Content Updates Internet Updates Measure Results & Adjust Plan
Business goals change, impacting SEO activities Keywords & Content must be updated to reflect business goals Perform necessary keyword research – Interview customers – Research related websites – Research tools
Gives the business the tools they need to keep content fresh Ability to implement custom master pages & page layouts Flexible Platform
Site structure Refresh content Link structure (rel=“no follow”) Redirects: 302 (temp) BAD, 301 (perm) GOOD
Research Select Keywords & Phrases Optimize UsageMeasureAdjust
AAA TripTik Tells the crawler what to look at and what to avoid Exclude search results and other non-content pages
Tells the crawler which URLs to crawl Keep up to date…Crawler’s don’t like being lied to!
“Clean” master page Simple content using CEWP’s & HTML jQuery / Client Object Model used for asynchronous loading Keywords surrounding links News feed on home page frequently updated Reciprocated links with No Flash / Silverlight
Microsoft Partner Network Site focusing on Online Services Light-weight home page (HTML) News feed on home page No Flash / Silverlight
Generate Sitemap with PowerShell http://blogs.msdn.com/b/opal/archive/2010/04/ 13/generate-sharepoint-2010-sitemap-with- windows-powershell.aspx http://blogs.msdn.com/b/opal/archive/2010/04/ 13/generate-sharepoint-2010-sitemap-with- windows-powershell.aspx IIS SEO Toolkit http://www.iis.net/download/seotoolkit http://www.iis.net/download/seotoolkit Webmaster Tools – Bing - http://www.bing.com/webmasterhttp://www.bing.com/webmaster – Google - http://www.google.com/webmasters/tools/http://www.google.com/webmasters/tools/ URL Rewrite Fix for 302 redirects http://blog.mastykarz.nl/sharepoint-redirects- revisited-301-302/ http://blog.mastykarz.nl/sharepoint-redirects- revisited-301-302/