1. Creating Rich, Interactive, Video Experiences with Flash Creative Bubble Jens Loeffler - Amy Beer May 18, 2005 jloeffler@creativebubble.com Creative Bubble - 79 Fifth Avenue New York City - 10003 NY + 1 (212) 201 4200

2. Overview Concept Examples Benefits of Flash Video Flash Video Specs Streaming vs. Progressive Flash Communication Server vs. FVSS Development Live/Collaboration

3. Concept Think pictures in action Replace ‘Pages’ with ‘Stages’ Stages should adapt to the user Involve the viewer in the evolution of the story What pictures + actions = desired behaviors?

4. Examples

5. Flash Video CMS WWE. Website with Flash Broadband Video player Flash-based CMS system

6. Flash Video CMS WWE Admin - Flash Video CMS System

7. Lifestyle MINI Cabrio Special -Lifestyle Application with interactive Video Clips Note: Not developed by Creative Bubble

8. Lifestyle MINI Cabrio Special High-End video production and visual effects. Note: Not developed by Creative Bubble

9. Marketing Old Spice - When She’s Hot Note: Not developed by Creative Bubble

10. Marketing Old Spice - When She’s Hot Utilizing broadcast commercial for the web with additional interactive elements and enhanced user experience. Note: Not developed by Creative Bubble

11. Companies Companies utilizing Flash Video Fox Broadcasting Ford WWE History Channel IBM Microsoft Philips Ralph Lauren Red Bull Sony TOYOTA Yahoo! Vodafone Volvo ABC 7 American Express American Airlines Ben & Jerry Burger King Discovery Channel

12. Benefits of Flash Video

13. Benefits of Flash Video High Player Penetration Flash Video enabled (96.8% - United States March 2005)

14. Benefits of Flash Video Easy to use Providers are offering easy to use video skins to bring VOD/Live Flash Video to the web within minutes.

15. Benefits of Flash Video Highly Customizable Creative your own -Broadband Website -Video Application -Collaboration / Video Chat Tool Based on the Macromedia Flash platform Go beyond simple VOD.

16. Flash Video Specs Flash 6/7 Video Codec: Sorenson Spark Expected Codec in new version: ON2 File Format: flv* Streaming and Progressive download Progressive download: Regular Web server Streaming: Flash Communication Server MX 1.5 or FVSS (Flash Video Streaming Services) * swf file for Flash 6 progressive download

17. Streaming vs. Progressive Streaming + Copyright protection. Data will be streamed to user. No physical file will be downloaded + Necessary for live streaming and to jump to random positions in long video files + Uses rtmp protocol which supports http tunneling - Occasionally problems with strict corporate firewalls Progressive Download + Webserver – No special streaming server required + Works 100% with firewalls - Not recommended for big video clips (>5 minutes / 300kbits) - Not possible to jump to a not loaded part of a video file

18. Flashcom vs. FVSS Flash Communication Server MX Flash Video, Audio and Data Streaming Multiway Communication (video upstream e.g. with webcam via Flash Player) Allows collaboration, chat and videoconferencing solutions FVSS (Flash Video Streaming Services) Service provided by a selected group of providers offering Flash Video/Live Streaming.

19. Hands-on Training

20. Hands-On-Training Live Example Progressive Download using Proxus FLVPlayer component

21. Hands-On-Training Live Example Streaming and Progressive Download without components

22. Live/Collaboration Examples

23. Live/Collaboration Macromedia Breeze 5.0 Videoconferencing / Collaboration Application Rapid Training Marketing and Sales Enterprise Web Conferencing Videoconferencing, File sharing, Application sharing, whiteboard, polls, Chat, PowerPoint Importer and Presenter, recording of sessions

24. Live/Collaboration FocusCast Clients use this webcast application to:  Observe and interact with live or VOD viewing from in the field -- office, home, store, public spaces -- anywhere  Track product usability & Test branding  Conduct ethnographic observation from anywhere around the globe  Conduct interactive interviews, product announcements, training and more Benefits Cost and Time Savings Geographic flexibility Accessible virtually anywhere, anytime Available Live or On-Demand Available with Live Camera Operator

25. Q & A