1. Creating Content For The World
17th ABU Copyright Committee Meeting & Seminar 2011
Creating Content For The World
Abdullah Sani Alwi Sector Head Creative Multimedia Multimedia Development Corp (MDeC)

2. MDeC’s VIEW OF THE CREATIVE INDUSTRIES

3. Creative Industry : Wide Range of Outputs TRADITIONAL ARTS & CRAFTS
DIGITAL CONTENT FOR CONVERGING ENVIRONMENT
Films & TV
Mobile
Interactive
Internet/High Speed Broadband
On-Line Publishing
Multimedia Exhibits
CREATIVE
INDUSTRY
ANALOGUE CONTENT FOR
Films & TV
Print Media
DESIGN
Merchandising
Fashion
Accessories
Architecture
Manufacturing Design
TRADITIONAL ARTS & CRAFTS
Theatre & Performing Arts
Art Galleries/Museums
Handicraft
Sculptures
MDeC’s
Parameters

4. MSC Malaysia Status Companies by Technology Cluster as at 30 Dec 2010
Awarded
Creative Multimedia
315
IHL & Incubators
115
Infotech
2,086
SSO
222
Total
2, 738
*Source : MSC Malaysia Annual Industry Report 2010
Companies involved in Creative Multimedia Content
Development comprise 11% of MSC Malaysia Status Companies as at 30 Dec 2010

5. Types Of Creative Multimedia Companies in MSC Malaysia

6. STRATEGIES FOR THE DEVELOPMENT OF THE CREATIVE MULTIMEDIA INDUSTRIES

7. Accelerating Malaysia’s
Creative Multimedia Content Industry’s Development
Go Global
Create the ideal environment to attract world-class creative multimedia content companies to use MSC Malaysia as a hub
Creative Multimedia
Content Industry
Strategy
Enhance Domestic Capabilities
Create Value from Creative Multimedia Activities
Create
Local & Global Companies
Catalyze a highly competitive cluster of Malaysian creative multimedia content companies that become world-class
over time
Lead Regional

8. Creative Multimedia Content Strategy1 2 3
To focus on local IPs (or Co-Produced IPs ), local facilities and services as the basis for revenues and export generating activities, as well as for up scaling to regional and global status, for our MSC CMC companies
To focus on creating an environment where investments can be secured
from non-traditional sources for the development of locally produced IPs
(or co-produced IPs)
A focus on the whole creative multimedia value chain to reinforce the value add provided by CGI for all media sectors (e-Learning, Business Information, Training Content, TV Distribution, etc) - this means a focus on Games, Animation, Mobile Content and Film & TV as “pizza base” (toppings created at the Biz Dev Unit).

9. WHAT WE DO…….

10. Services provided by MDeC
MDeC (Multimedia Development Corporation) is the one-stop developmental agency mandated with the implementation of MSC Malaysia
Facilitation
(Immigration, Foreign KWs,
Business Advisory etc)
Financial
Assistance
(R&D grants, certification
subsidies and incentives)
Technical
Assistance
(MAC3)
Market Access
& Biz Dev.
(Foreign Trade Missions,
Business Matchmaking,
Demand-Supply Matching)
Capability Improvement
(R&D grants, certification
subsidies and incentives)
Human Capital Development
(Knowledge-worker
Development Institute)
Facilitation:
1) Work permit processing for Foreign Knowledge Worker – 8 working days, can be done online
Human Capital Development:
1) Undergraduate Program (Internship program) - provides reimbursement of RM500 per intern to companies for hosting industrial attachment for 6 months
2) Graduate Trainee Program - Incentive to MSC Malaysia status companies who hire fresh graduates; Reimburse RM500/month/trainee up to 6 months to cover the cost for training fresh graduates; Target: Fresh graduates
Financial Assistance:
1) STAR grant – maximum fund of RM7.5 million for approved research projects
Promotion
Nurturing & Development 10

11. IP Creation Programs
Funding , through programs, to encourage , and generate, original IP creation amongst the populace , examples
IP Creation Series (Games, Animation, Mobile Content, Interactive Comics)
Digital Story Telling (DST)
Mentorship Programs
Community Programs (User-Generated
Content)

12. Market Access /Demand Generation
To market (and open up markets) for Made in Malaysia content and applications through activating domestic, regional & global platforms at Trade events , including subsidizing companies to participate and showcase their products

13. STRATEGIC ALIANCES Our Strategic Partners UK USA Korea France Japan
BUSAN
CNC
Rome LA
KOCCA
KOTRA
Qatar
Thailand
AFCI
Africa
Singapore
Media Corp
Indonesia
South America
Australia

14. Other Stakeholders In Malaysia

15. Infrastructure Support
Support the setting up of a zone integrating competency development with a clustering strategy dedicated to
Provision of centralized facilities (rendering, digital intermediate, HD, studio, etc)
Clustering of Creative companies and Institutions of Higher Learning
International Companies

17. Funds Available Creative Funds In Malaysia E-Content Funds
Bumiputra Content Initiative 2
Co-Production Funds
National Savings Bank – Creative Loan

18. Funding Programs # 1 NCDG ( Networked Content Development Grant ) 2
Fund Program
Scope
Ministry / Agency
Type 1
NCDG ( Networked Content Development Grant )
Funding for development of Mobile Content focusing on information based content, entertainment, e-commerce and education.
SKMM ( MICC )
Grant 2
ICON Fund
Fund to catalyze online content under the Integrated Content Committee for High Speed Broadband
MDeC ( MOSTI ) 3
MAC 3 Co-Production Fund
Conditional grant to fund Malaysian participation in international co-productions for animation and games. Funding focused on talent, hardware and software acquisition,
Conditional Grant 4
BSN Creative Industry Fund
Conventional low interest loans to develop the creative industries.
Bank Simpanan Nasional
Loan 5
Malaysia Debt Ventures Bhd
Financier and development facilitator for ICT, Biotech, Green tech and other emerging technology
MDV 6
MAVCAP
Largest venture capital company with investments in the ICT sector and other high-growth industry VC

19. Monitor & Manage the Industry’s Building Blocks
SME / Incubation
IP Protection
Policies
Licensing/Merchandising
Business Pitching/marketing
Development of the Creative Multimedia Content Industry
Funding &
Incentives
Infrastructure
Support
Business ventures
Co-production
Advisory role on IP Creation/Monetisation/Protection
Exploration of Co-Production
To maximize market access/business development
To provide strategic alliances/business ventures/ eco-system enhancement
Train knowledge workers and to provide world class workforce
To be a referral source on funding and financial support
Provide infrastructure and facilities (MaC3 & Innovation Centre)
Advise on legal compliance and rights management
Production Management Workshop
Licensing & merchandising programme
Training on Business Pitching and marketing/ communications skills
Market Access / Demand Generation
Skills Development &
Talent Pool

20. We bring into MSC Malaysia the creative companies involved in the value chain
Origination
&
Creation
Processing
&
Aggregation
Packaging
&
Repurposing
Delivery to
End Users
Enterprises involved
in processes by which creative material and
IP are created
Enterprises involved in processes and technologies that adds value to content created through post-production, digital enhancements, aggregation, etc
Enterprises involved in “packaging” or repurposing content for commercialisation purposes and/or to enhance their value for specific media utilisation
Enterprises involved in processes and technologies that link content creators with media operators and end users (distribution channels)

21. Our companies supply content to the sectors that demand them
E- Learning
Wireless Apps
Planning & Design
Broadband/Internet
Cinema & TV
Games Development
Govt Services

22. Conclusion
MSC Malaysia and MDeC focuses on Creative Digital Content as the key economic sector.
Intellectual Property and Services define the outputs of our companies.
Technology plays an important role in this industry. In addition to creative ideas, technology plays a critical role in reducing complexity and cost.
For MALAYSIA to succeed in Creative Digital Content, focus has to be given in developing:-
Ideas
Talent
Content of Global Quality
Strong Commercial Links in the Content Industries.
Bear in mind that initiatives related to Creative Content will take TIME.

23. Thank You asanialwi sanialwi http://www.mscmalaysia.my