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RankBrand2014 Brand Value (Billions) Percent Change from 2013 1Apple$118.86+21% 2Google$107.44+15% 3Coca-Cola$81.56+3% 4IBM$72.24-8% 5Microsoft$61.15+3%

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Presentation on theme: "RankBrand2014 Brand Value (Billions) Percent Change from 2013 1Apple$118.86+21% 2Google$107.44+15% 3Coca-Cola$81.56+3% 4IBM$72.24-8% 5Microsoft$61.15+3%"— Presentation transcript:

1 RankBrand2014 Brand Value (Billions) Percent Change from 2013 1Apple$118.86+21% 2Google$107.44+15% 3Coca-Cola$81.56+3% 4IBM$72.24-8% 5Microsoft$61.15+3% 6GE$45.48-3% 7Samsung$45.46+15% 8Toyota$42.39+20% 9 McDonald’s$42.25+1% 10Mercedes Benz$34.34+8% THE WORLD’S MOST VALUABLE BRANDS (Interbrand)

2 RankBrand2013 Brand Value (Billions) Percent Change from 2012 1Apple$98.32+28% 2Google$93.29+34% 3Coca-Cola$79.21+2% 4IBM$78.81+4% 5Microsoft$59.55+3% 6GE$46.95+7% 7McDonald’s$41.99+5% 8Samsung$39.61+20% 9Intel$37.26+5% 10Toyota$35.35+17% THE WORLD’S MOST VALUABLE BRANDS (Interbrand)

3 RankBrand2012 Brand Value (Billions) 1Coca-Cola$77.84 2Apple$76.57 3IBM$75.53 4Google$69.73 5Microsoft$57.85 6GE$43.68 7McDonald’s$40.06 8Nokia$39.39 9Samsung$32.89 10Toyota$30.28


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