1. Confidential Company Internal396/155 18-LXE 108 186 Uen PA2Xperia Transfer Mobile 1.1 - Communication Material2014-01-311Company Internal396/155 18-LXE 108 186 Uen PA2Xperia Transfer Mobile 1.1 - Communication Material2014-01-311 Xperia Transfer Mobile Communication Material UXC&P Marcin Zielinski

2. Confidential Company Internal396/155 18-LXE 108 186 Uen PA2Xperia Transfer Mobile 1.1 - Communication Material2014-01-312 Why Xperia Transfer Mobile? Remove barriers to switch from “any” device to a Sony Xperia™, evolution and complement to Xperia Transfer desktop.

3. Confidential Company Internal396/155 18-LXE 108 186 Uen PA2Xperia Transfer Mobile 1.1 - Communication Material2014-01-313 Xperia Transfer Mobile in Q1 Xperia Transfer Mobile is a new experience from Sony Mobile, offering a seamless device to device transfer of the most precious data and content Currently Xperia Transfer Mobile support transfer from: –iPhone to Sony Xperia –Android smartphones (not limited to Sony Xperia devices) to Sony Xperia The Xperia Transfer Mobile is distributed through Google Play Introduction video to Xperia Transfer proposition can be watched here: http://www.youtube.com/watch?v=FtsxQrw7Emo http://www.youtube.com/watch?v=FtsxQrw7Emo Overview

4. Confidential Company Internal396/155 18-LXE 108 186 Uen PA2Xperia Transfer Mobile 1.1 - Communication Material2014-01-314 Xperia Transfer Mobile - UX iPhone to Xperia™ (1) WelcomeTransfer path selectionRequest to pair iPhone with Xperia, instruction how to connect cables Cross reference to Xperia Transfer site, where other transfer methods are described

5. Confidential Company Internal396/155 18-LXE 108 186 Uen PA2Xperia Transfer Mobile 1.1 - Communication Material2014-01-315 Xperia Transfer Mobile - UX iPhone to Xperia™ (2) Confirmation that the pairing was successful (cables connected) Information about the iPhone and parts of the data retrieved in this step Content selectionOn iPhone: Trust this computer, allows Xperia to communicate with iPhone

6. Confidential Company Internal396/155 18-LXE 108 186 Uen PA2Xperia Transfer Mobile 1.1 - Communication Material2014-01-316 Xperia Transfer Mobile - UX iPhone to Xperia™ (3) Privacy policy, in case applications have been selected Transfer is being finalized, data transferred and “inserted” into Xperia Selected matched iOS Applications which can be installed directly from Google Play Transfer completed!

7. Confidential Company Internal396/155 18-LXE 108 186 Uen PA2Xperia Transfer Mobile 1.1 - Communication Material2014-01-317 Xperia Transfer Mobile - UX Android to Xperia™ (1) WelcomeTransfer path selectionSelect mode, Xperia can be both Sender and Receiver of content (Receiver by default) Instructions how to prepare the other Android device for transfer, reference to Google Play New Xperia

8. Confidential Company Internal396/155 18-LXE 108 186 Uen PA2Xperia Transfer Mobile 1.1 - Communication Material2014-01-318 Xperia Transfer Mobile - UX Android to Xperia™ (2) WelcomeSender selected not possible to change on competitor devices, this case sender selected manually Select pairing method, NFC selected by default Same instructions on both sides Old Android phoneNew XperiaOld Android phone

9. Confidential Company Internal396/155 18-LXE 108 186 Uen PA2Xperia Transfer Mobile 1.1 - Communication Material2014-01-319 Xperia Transfer Mobile - UX Android to Xperia™ (3) Pairing being establishedPairing requestSelect content to send to Xperia Waiting for content Old Android phoneNew XperiaOld Android phoneNew Xperia

10. Confidential Company Internal396/155 18-LXE 108 186 Uen PA2Xperia Transfer Mobile 1.1 - Communication Material2014-01-3110 Xperia Transfer Mobile - UX Android to Xperia™ (4) Selected content is sent from old device Feedback about progress is displayed on new device Old device have sent its selected data Transfer completed, finish button ends the transfer. Old Android phoneNew XperiaOld Android phoneNew Xperia

11. Confidential Company Internal396/155 18-LXE 108 186 Uen PA2Xperia Transfer Mobile 1.1 - Communication Material2014-01-3111 Xperia Transfer Mobile - detailed capabilities Xperia Transfer Mobile capabilities per “platform” iPhone™ to Xperia™: Supported iOS versions: 4.0 and later Supported iPhone™ versions: 3GS and later Connectivity, pairing: USB Connectivity, transfer: USB or Wi-Fi**** Supported content: contacts, call log, calendar, notes, SMS, MMS, bookmarks, photos, videos, iTunes Music and applications Xperia™ to Xperia™: Supported Android OS versions (Sender): 4.0 and later Connectivity, pairing: NFC or PIN Connectivity, transfer: Wi-Fi direct Supported content: local contacts, call log, local calendar, notes**, SMS, MMS, bookmarks***, photos, videos, music Xperia Transfer Mobile capabilities per “platform” Samsung, LG (or any other Android based smartphone) to Xperia: Supported Android OS versions (Sender): 4.0 and later Connectivity, pairing: NFC or PIN Connectivity, transfer: Wi-Fi direct Supported content: local contacts, call log, local calendar, notes**, SMS, MMS, bookmarks***, photos, videos, music * Xperia™ Transfer can be used with any Android smartphone complying with the Android OS version requirements. Please note that dependent on old device capabilities, not all content may be transferred correctly or completely. In case of valuable content, please verify the result of the transfer afterwards. ** If available *** Depending on browser **** Transfer over Wi-Fi not supported in iOS 4.

12. Confidential Company Internal396/155 18-LXE 108 186 Uen PA2Xperia Transfer Mobile 1.1 - Communication Material2014-01-3112 Xperia Transfer Mobile - FAQ Q : Which Xperia™ products are supported (migration to) by Xperia™ Transfer Mobile? A: Any Xperia smartphone with Android OS 4.3 (JB MR2). Q: Where can I find Xperia™ Transfer Mobile? A: Xperia Transfer Mobile is currently only downloadable from Google Play on the following link: http://play.google.com/store/apps/details?id=com.sonymobile.xperiatransfermobile http://play.google.com/store/apps/details?id=com.sonymobile.xperiatransfermobile Q: Is the Xperia Transfer cable a special product that can only be used with Xperia Transfer Mobile? A: No, the Xperia Transfer cable is a standard USB host cable and can be used to fulfill other use-cases/connect accessories together with Xperia. Q: Why is the cable needed for iPhone transfer? A: The only possible way to establish communication (pair) with an iPhone is through USB, the cable connection is faster but not mandatory for the actual transfer of data and content. Q: Can USB transfer also be used for Android to Xperia? A: No, only wireless transfer based on Wi-Fi direct technology is supported today.

13. Confidential Company Internal396/155 18-LXE 108 186 Uen PA2Xperia Transfer Mobile 1.1 - Communication Material2014-01-3113 Xperia Transfer Mobile - FAQ contd. Q : Do I need to login somewhere in order to use Xperia™ Transfer Mobile? A: Internet connection (Mobile/Wi-Fi) and access to Google Play is needed on your old(Android)/new device in order to download the application from Google Play. For iPhone migration, internet access is also needed for the application matching service. Q : Will there be a separate Xperia Transfer Mobile section on our homepage ? A: Yes a complete Xperia Transfer site will be released during week 6, www.sonymobile.com/xperiatransfer/ www.sonymobile.com/xperiatransfer/ Q : What transfer speeds can I expect using Xperia Transfer Mobile? A: The following measurements are done by Xperia Transfer Mobile team: Android to Xperia using Wifi Direct: ~4 GB/h (9Mbit/s) Note: Transfer speed depends on sender/receiver device iPhone to Xperia using USB: ~8.5 GB/h (19 Mbit/s) iPhone to Xperia using Wifi: ~2.5 GB/h (5.8 Mbit/s) Note: Transfer speed depends on the Wi-Fi network performance

14. Confidential Company Internal396/155 18-LXE 108 186 Uen PA2Xperia Transfer Mobile 1.1 - Communication Material2014-01-3114 Xperia Transfer Mobile - FAQ contd. Q : Are there any restrictions when it comes to battery charge levels? A: When transferring from iPhone over USB, Xperia have to be charged above 50% (iPhone is charged when connected over USB), when doing wireless transfer 25% is required. Q : Do we plan to communicate this experience through retail? A: Yes, ISX team have created assets, seeding kit dedicated to Xperia Transfer desktop/mobile. Q : Can I migrate iPad to Castor via Xperia Transfer Mobile? A: Not in current version, plans exist to add support as a next step. Q : Can I migrate my iPhone applications to Sony Xperia? A: Yes, Xperia Transfer Mobile supports application matching service which was introduced with Xperia Transfer desktop. Q : How about paid applications? A: Many paid iOS apps are free or have free corresponding apps on Google Play, Xperia Transfer Mobile will only suggest free Google Play applications in this release.

15. Confidential Company Internal396/155 18-LXE 108 186 Uen PA2Xperia Transfer Mobile 1.1 - Communication Material2014-01-3115 Xperia Transfer Mobile - FAQ contd. Q: Will Xperia Transfer Mobile replace Xperia Transfer desktop (PC/MAC)? A: In some cases it will as it offers a better UX. Xperia Transfer on PC/Mac offers migration from older Android products (Android 2.1) and from Blackberry, so one could say that Xperia Transfer consists of three co-existing channels (PC/Mac/Mobile). Q: I have lots of applications on my old Android phone, will these migrate to Xperia? A: In fact, Google Play will help you to retrieve any compatible applications to your new Xperia. Just make sure that your old Android phone is backuped with Google. If you don’t want to backup, you can always visit http://play.google.com on your computer and login with the same account as on your Xperia, there you can select and install any compatible applications to your new Xperia. http://play.google.com Q: When transferring content wirelessly from iPhone, Xperia Transfer Mobile pauses the transfer, why? A: When running on battery, iPhone only support wireless transfer when the screen is turned on or when charging, connect the iPhone to a charger and the wireless transfer will resume. Q: What happens if I transfer the same content more than once from the same device to Xperia? A: Xperia Transfer Mobile, will warn you and propose to skip content that have already been transferred to avoid duplicates.

16. Confidential Company Internal396/155 18-LXE 108 186 Uen PA2Xperia Transfer Mobile 1.1 - Communication Material2014-01-3116 Xperia Transfer Mobile - FAQ contd. Q: Will Xperia Transfer Mobile transfer DRM protected content? A: Transfer of DRM content is not supported. iTunes removed DRM from their audio content in 2008/2009.

17. Confidential Company Internal396/155 18-LXE 108 186 Uen PA2Xperia Transfer Mobile 1.1 - Communication Material2014-01-3117 Xperia Transfer – Compatibility Chart