3. YesterdayToday IT supported Content authoring and publishing SMEs and Business users create and own content Web MasterDirector of Online Strategy Limited Directory based searchesSearch is a business driver Content Creation ContentUGC (user Generated Content) is a driver of opinion, monetizable, permeates into primetime media ContentContent Governance Interlaced Gifs, PDFsWeb 2.0

4. Customer Experience Drives Increased WCM Usage Source: October 2008 North America, Europe, and Asia Pacific Web Content Management Online Survey “What are your top one or two business drivers for increased deployments or usage of Web content management?” Base: 187 WCM decision-makers (multiple responses accepted) In 2007, customer experience was 37%.

5. Reach RevenueRetain Empowers businesses to reach web goals Business agility Deliver content quickly to the web to reach customers and partners Deliver content quickly to the web to reach customers and partners Promptly respond to competitor moves Promptly respond to competitor moves Better customer experience Better customer experience Deliver engaging Web experience Deliver engaging Web experience Create customer loyalty by delivering better service Create customer loyalty by delivering better service Affect the bottom-line Affect the bottom-line Drive revenue Drive revenue Reduce costs Reduce costs

6. Business agility Deliver commerce through Web sites Buy SharePoint, Buy Once  for Development, Control, governance and compliance Extensible trusted.NET platform On-premise and hosted delivery options Drive revenue and respond to internet business needs at low cost Easy Publishing Business Agility Attract Customers Consistent branding across geographies and languages Service various customer platforms Enhanced Customer experience Reduce turnaround times and cost-of-servicing customer Platform to build customer centric processes

7. Evaluate and enable newer Web 2.0 technologies Enable more self-help systems for larger audiences Integrate existing internal systems (KM, CRM) with new social and WCM platforms Evaluate and enable newer Web 2.0 technologies Enable more self-help systems for larger audiences Integrate existing internal systems (KM, CRM) with new social and WCM platforms Disparate systems from multiple WCM vendors Higher IT costs ECM integration requires additional skills and experience Disparate systems from multiple WCM vendors Higher IT costs ECM integration requires additional skills and experience WCM Trends Additional system integration costs Business process compatibility challenges Additional system integration costs Business process compatibility challenges Customer Experience is #1 Priority WCM investment spreading across business groups Extranet and partner process systems

9. 5% Reach out to your customers quickly Regulatory changes Competitive moves Natural events BUSINESS AGILITY FAMILIAR ENVIRONMENT Empower business users to work in a familiar environment Easy for Business users to publish quickly Seamless integration with MS Office Consistent branding REACH ANYWHERE Reach audiences globally with engaging content Localization across multiple internet sites Flexible content delivery Device support

10. Reaching Web Customers – StatoilHydro Corporate website gets 4 Million hits from External Stakeholders on Day One Statoil and Norsk Hydro - two leading players in the global oil industry decided to merge in 2007 Formed Statoil Hydro : One of the world’s largest offshore oil companies. Challenge Manage and control perception of merger amongst key stakeholders Create brand identity of new company Capabilities Delivered Enterprise scale website Quick easy publication Multilingual websites Results with SharePoint Supported 4M hits on Day One Website Now primary corporate communication channel Publishing time down from 7hrs to mins

11. Flexible and fast design and development Latest information, fast! Integration of Silverlight design technologies Integration of LOB information on Web site ENGAGING EXPERIENCE BUILD COMMUNITIES Empower customers to develop support and information networks Web 2.0 capabilities Community site templates for wikis and blogs Integrated Office publishing PERSONALIZED EXPERIENCE Reach audiences globally with engaging content Generic and personalized content Options for anonymous and known user access Use of audiences

12. Building Communities - Cadence Social networking enhances brand for electronic design automation firm Cadence Design Systems : world leader in electronic design automation technologies Managed Communication through two Web sites: www.cadence.com : corporate Web sitewww.cadence.com www.cdnusers.org : community sitewww.cdnusers.org Challenge Exposes customers to more content Connect users with peers and with Cadence employees

13. Reach and retention builds a brand Brand management across platforms and languages Consistent messaging Business control BUILD BRAND BUILD REVENUE Extend customer services to generate revenue Integrate commerce facilities Generic and personalized content Integrated FAST product search MANAGE COSTS Capitalize on existing infrastructure and skills Single platform: Internet, extranet, intranet Familiar development toolset Reusable skills, reduced training US DE FR

14. Cadence Design Systems : Arabic and English language Web portals for business process integration and automated sales transactions Manages sales transactions through Web site: www.logtacom : Commerce Web sitewww.logtacom Challenge Build and multiple portal sites on standard architecture Generate business traffic and trade Provide multilingual support Capabilities Delivered Multilingual enterprise scale Web sites Advertising, special offer notification Integrated Microsoft solution Results with SharePoint 20% per month increase in customer visits per day Fast deployment of additional portals (60 major retailers in 4 months) Minimized training costs

16. © 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.