2. Owned and operated by Alister Purbrick, the second generation winemaker/owner of Tahbilk Winery Cool climate wines are excellently balanced Fashionable packaging and image Wines often recognized in top publications “Inspire the Moment” aspirational branding INSPIRING THE MOMENT. Overview

3. Most diverse region in Australia 500 million year-old Cambrian soil Diverse temperature climate and unique terroir Chilly mountain ranges, humid valley plains, fertile river flats, thick forests, dry rolling hills Famous for Shiraz, Rhone varietals, cool climate whites, sparkling wines INSPIRING THE MOMENT. Central Victoria

4. VICTORIA

5. Known for it’s fruit forward style of wines Fruit sourced from select vineyards around Central Victoria Sites range from temperate plains to rocky hillside vineyards Mostly cool climate sites, ranging from 200 – 600m above sea level Alluvial sandy loam soils composed of granite, quartz, and gravel Long cool growing season with ample summer sunshine Style geared toward younger generation of wine drinkers Crisp, fresh whites for relaxed drinking and opulent reds INSPIRING THE MOMENT. Winemaking

6. INSPIRING THE MOMENT. Wines Sauvignon Blanc Chardonnay Merlot Cabernet Sauvignon Shiraz

7. Educate on the growing regions Note the connection to Tahbilk Emphasize the high-fashion image of the brand Competitive Benchmarks: Robert Oatley Woop Vinaceous Jip Jip Rocks The Lucky Country INSPIRING THE MOMENT. Sales Strategy

8. Brand One Pager Fact Sheets Shelftalkers Tasting Kits INSPIRING THE MOMENT. Support Materials

9. Owned by Alister Purbrick of Tahbilk Fruit sourced from a number of select Central Victoria vineyard sites Fruit forward in style Easy drinking Fashionable packaging and image INSPIRING THE MOMENT. Summary