2 Who do you look up to. Who is your role model Who do you look up to? Who is your role model? Have you ever observed a behaviour that you have then copied?
3 Social Learning Theory According the Bandura, there are 4 processes involved with Social LearningAttentionRetentionReproductionMotivationMnemonic?
4 ExampleJane dyes her hair pink because her favourite celebrity has done so.First Jane paid attention to what the celebrity had doneJane then retained this informationJane was capable of reproducing the behaviour of dying her hairJane was motivated to dye her hair pink and did so
5 Factors involved in SLT The more similar the role model is to the observer, the more likely that the behaviour will be imitatedSame genderSame ageAlso, if the role model is seen in a positive lightHigh statusLikeable
6 Behaviourist Assumption Social Learning Theory Social learning is learning through observation, imitation and modelling or another person or role model.We Observe a role model’s behaviour and its consequenceWe store this as a MENTAL REPRESENTATION (memory)We may then repeat this behaviour in the future
7 Social Learning Theory of aggression (p18) OMM ObservationWe Observe a role model’s behaviour and its consequence if we see the model being rewarded, we are being indirectly reinforced – Bandura calls this VICARIOUS REINFORCEMENTWe store this as a MENTAL REPRESENTATION including whether the behaviour is rewarded or punished – this is our EXPECTANCY of FUTURE OUTCOMES
8 Social Learning Theory of aggression (p18) OMM We may then repeat this behaviour in the future if the situation arises and we are directly reinforced.This is called MAINTENANCE through DIRECT EXPERIENCE.Remember we can learn directly or through what happens to someone else.If we learn from what happens to someone else, this is VICARIOUS LEARNING
9 Vicarious Learning Come up with an example for each of the following: Vicarious reinforcementVicarious punishmentVicarious extinction
10 Social Learning Theory With the people around you, discuss how this theory could be applied to aggressionUsing the 4 stages, how could a little girl imitate her older sister’s aggressive behaviour?What other factors may have influenced her?
11 Evidence for social learning theory bobo doll experiment – YouTubeSummarise Bandura’s 1961 experimentWhat is the KEY finding?Summarise Bandura’s 1963 experimentWhat is the major new thing we learn from this second study?