1. Joybook Lite U121 Eco Marketing Communication Kit Joybook Lite U121 Eco Marketing Communication Kit Rita Chen IMC / BQP May 25, 2009 Rita Chen IMC / BQP May 25, 2009

2. BenQ Confidential  2009, BenQ Corporation 各項資料皆有其時效性的限制，演講者暨明基集團所屬公司，對於所 提供的資料不負任何明示或暗示的保證責任，也不負任何形式的賠償 責任。 The contents contained herein is time bound in nature; BENQ Corporation (and its affiliated companies) and the speaker do not make any express or/and implied warrant on the accuracy of the contents. Neither do indemnify any form of loss or damage occurred. Declaration

3. BenQ Confidential  2009, BenQ Corporation Product Brief -TA & User Scenario -Product Features Communication Mix -Product Positioning -IMC Structure -Communication Material Mix Appendix -What is about “Eco”? Agenda

4. BenQ Confidential  2009, BenQ Corporation Product Brief

5. BenQ Confidential  2009, BenQ Corporation TA & User Scenario

6. BenQ Confidential  2009, BenQ Corporation Essentials of Netbook Long Battery life Ultra thin and light Essentials of Netbook Long Battery life Ultra thin and light U121 Eco User Scenario – Working Smooth video/voice conference. Mobile Office Location-free connection Quick boot-up to enhance efficiency

7. BenQ Confidential  2009, BenQ Corporation Non-stop fun Non-lag internet video streaming Essentials of Netbook HD Display SRS TrueSurround Essentials of Netbook HD Display SRS TrueSurround Cinema-like experience Media On-the-Go U121 Eco User Scenario – Entertainment

8. BenQ Confidential  2009, BenQ Corporation make their 1st NB purchase For consumers with limited budget who need a 2 nd NB BenQ Joybook Lite U121 Eco offers a portable device that is with “notebook space, netbook budget” BenQ Joybook Lite U121 Eco offers a portable device that is with “notebook space, netbook budget”

9. BenQ Confidential  2009, BenQ Corporation Product Features

10. BenQ Confidential  2009, BenQ Corporation Product Color Ocean Blue Arctic White

11. BenQ Confidential  2009, BenQ Corporation LANLAN WLAN(b/g/n)WLAN(b/g/n) BluetoothBluetooth HSUPA (option)HSUPA (option) Full Size keyboardFull Size keyboard Light weightLight weight Sleek & fashionableSleek & fashionable Quiet designQuiet design What Are Our Selling Points? Quick chargeQuick charge 16:9 Wide16:9 Wide SRS Trusurround HDSRS Trusurround HD Hybrid driveHybrid drive Long battery lifeLong battery life LED backlitLED backlit Material recycleMaterial recycle Energy StarEnergy Star EPEATEPEAT Quiet design @26dBQuiet design @26dB Green packingGreen packing

12. BenQ Confidential  2009, BenQ Corporation Joybook Lite U121 Eco – Overall Introduction Perfect for Internet Voice/Video Chat Built-in 1.3M Webcam and Mic High quality 2 x 1.5W speakers Intel US15 FSB 533 DDR2-400/533 Intel US15 FSB 533 DDR2-400/533 Z520/530 1.33/1.6 GHz FSB 533 MHz L2 Cache 512KB TDP 2WZ520/530 1.33/1.6 GHz FSB 533 MHz L2 Cache 512KB TDP 2W Optimum Computing Power 802.11 b/g/n WLAN 3.75G HSUPA BT 802.11 b/g/n WLAN 3.75G HSUPA BT Seamless Connection Quick charge Function Wide Connectivity Options (1366x768) HD-Ready 16:9 Display Entertainment Enjoy Useful Add-on Tools and Apps QDataTrove 2.1 / Magic-I / MS Office 2007 60-day trial

13. BenQ Confidential  2009, BenQ Corporation Intel® Atom™ Processor Intel® Atom™ Z520/530 Processor –1.33/1.6 GHz –FSB 533 MHz –L2 Cache 512KB –TDP 2W –Intel US15 –FSB 533 –DDR2-400/533 It enables the smallest form factors It is designed for Internet on the go It boosts high performance in your pocket It consumes less power hence allows longer battery life Atom Z520/530

14. BenQ Confidential  2009, BenQ Corporation Quick Charging 6-hr battery life with 1-hr charging under power- off mode Up to 1.5x charging speed over the original 9:00~12:00 Review Meeting Battery empty 12:00~13:00 Lunch Time Quick charging 13:00~15:00 Client Meeting 80% Power for use Quick Charging

15. BenQ Confidential  2009, BenQ Corporation 8-hr Battery Life Thanks to the LED backlit display and the low-power-consumption Intel Atom CPU, Z530/Z520, the U121 Eco offers 8-hr battery life with 6-cell battery.

16. BenQ Confidential  2009, BenQ Corporation Full Sized Keyboard Notebook Mobility Desktop Feel Why be complacent with a small-sized Netbook keyboard, when you can choose to have a full size keyboard instead? U121 offers a full size keyboard,, and maximum usability plus comfort.

17. BenQ Confidential  2009, BenQ Corporation Quiet Design The U121 Eco’s 26dB quietness comes from: 2-Watts low TDP of Intel Atom Z530/Z520 Fan speed adjustment from BenQ engineers

18. BenQ Confidential  2009, BenQ Corporation U121 Eco for Entertainment Enjoyment & Life style Extremely broad sweet spot for maximum realism and enjoyment Sculpted bass to optimize low frequency performance(SRS TruBass) Dialog enhancement to ensure clear and intelligible vocals (SRS Dialog Clarity™) Defi nition control for maximum high-frequency realism and clarity Excellent Audio Performance 6 EQ Presets - POP music - Rock music - classic music - Movie - Game - Chat (1366x768) HD-Ready 16:9 Display Media OTG  16:9 HD LCD panel and SRS sound technology provides cinema-like experience  For you to enjoy comfortable vision and watch movies without the interference of black bars! 16:9 HD @ 1366x768

19. BenQ Confidential  2009, BenQ Corporation Free VoIP Communication Environment VOIPVOIP Internal Mic 2 Watt Internal Mic 2 Watt Hardware 2.0 MP Webcam Hardware Noise Suppression + Echo cancellation Noise Suppression + Echo cancellation Built-in 2W Mic Built-in 1.3M Webcam Noise Suppression & Echo Cancellation  Noise Suppression erase all the background noise  Echo Cancellation to remove the echoes

20. BenQ Confidential  2009, BenQ Corporation IM Enjoyment AP WebCam Companion 3 Easily capture and edit images or videos, and share them with family and friends! Magic-i™ Visual Effects 2 Change the look of yourself on the webcam and surprise your friends! With easy to use tools to personalize your video chat experience

21. BenQ Confidential  2009, BenQ Corporation Connectivity – wider coverage, higher speed 802.11b/g/n WLAN Card Higher data rates: 248Mbps Longer range: 250m(outdoor) More reliable coverage Especially for multimedia data and HD video transmission 3.75G (HSUPA, Optional) 70Mbps transmission speed!! (ADSL: 2Mbps) Wider coverage: 65km Data receiving while high-speed moving Built-in Bluetooth 2.1

22. BenQ Confidential  2009, BenQ Corporation SSD/HDD Supported (Optional) Enjoying the benefits of the combination of SSD and HDD: Enjoy an easy upgrade for your SSD-built U121 Eco hard drive capacity with the additional purchase of HDD The SSD-built U121 Eco allows you to quickly read through information on the SSD and save time on switching on your notebook. (Quick Boot) With the HDD drive, the U121 Eco gives you a massive memory capacity of 500GB that allows you to keep all your music, movies and photos with you wherever you go A total of 532GB capacity (500GB-HDD + 32GB-SSD)

23. BenQ Confidential  2009, BenQ Corporation Communication Mix

24. BenQ Confidential  2009, BenQ Corporation 11.6” @1.3 kg 8-hr battery life Quick charge Full-sized keyboard 11.6” 1366x768 display (more viewing area compared to 10” netbook) HDD & SSD dual drive supported (max. to 532GB) Value Propositi on Supportin g Features Value Proposition Joybook Lite U121 Eco Enjoy More for Less More Action More Space More Enjoyment More Connection More Eco- friendly 802.11b/g/n Bluetooth 2.1 (optional) 3.75G HSUPA (optional) SRS TruSurround HD® Technology Quiet design @26dB Recyclable Material Incorporated Cutback in the Amount of Packaging Material Used Highly Efficient Power Management Approved by Green Communities (Energy Star, EPEAT)

25. BenQ Confidential  2009, BenQ Corporation Sales Promotion IMC Structure Enjoy More For Less AD campaign Print ads OOH Online marketing Online ads U121 minisite PR activity PR talking points Celebrity and user endorsement POSM design Last mile Artwork design Product review Launch event Store deco Facebook U121 page Sales people training Co-op U121 online event Press release By ROBy NS

26. BenQ Confidential  2009, BenQ Corporation Communication Material Mix Joybook Lite U121 Eco Enjoy More For Less ATL Print Ad (EN/TC)  Weight  Battery Life OOH Online  Micro site  Online Clippings  Weight  Battery Life  Extra Large Storage Capacity  Banner BTL -6-page brochure (EN/TC) -Scenario Photo x 2 PR Events -PR Guide -Press Release Channel  POSM  Poster  Shelf Talker  Banner  Wobbler  Bunting

27. BenQ Confidential  2009, BenQ Corporation Print Ad / Poster

28. BenQ Confidential  2009, BenQ Corporation OOH 920 x 2270 1240 x 640

29. BenQ Confidential  2009, BenQ Corporation Brochure

30. BenQ Confidential  2009, BenQ Corporation Scenario Photos

31. BenQ Confidential  2009, BenQ Corporation POSM – Banner

32. BenQ Confidential  2009, BenQ Corporation POSM – Shelf Talker Including the image of U121 Eco

33. BenQ Confidential  2009, BenQ Corporation POSM – Wobbler & Bunting

34. BenQ Confidential  2009, BenQ Corporation IIP & MDA

35. BenQ Confidential  2009, BenQ Corporation IIP & MDA The marketing materials of Netbooks are not eligible for the IIP and MS Programs except MDA because these programs are designed solely for Notebooks. All BenQ Netbooks can have the single tagline “BenQ recommends Windows® for everyday computing.” on their print and online ads and need to comply for Intel’s spec. requirement at the same time. Meanwhile, it’s also allowed to use dual tagline instead of Netbook single tagline if you need to highlight your spec. upgraded, such as HDD or memory. No changes in MDA rules are allowed, and always remember to submit your Netbook ads for MDA preview. MDA 2009 Summary

36. BenQ Confidential  2009, BenQ Corporation Remark & Note Important!!! All the marketing materials do follow the IIP/MDA guideline. If any localization is required, please do follow the IIP/MDA rules. Please follow IIP guideline for latest Intel platform: http://intelinside.intel.com/track1/en/index.htm Extra Intel/ Microsoft information requirement or question, please refer to IIP 2009 T&C/MDA 2009 guideline.

37. BenQ Confidential  2009, BenQ Corporation Appendix

38. What Is “Eco” About? -Design improvement -Packing -Energy Saving -Eco label (Energy Star, EPEAT)Eco of U121 can be illustrated in four aspects. -Design improvement -Packing -Energy Saving -Eco label (Energy Star, EPEAT)