Presentation on theme: "Apple Inc. Apple Biography Apple Computer INC. was co-founded in 1976 by the CEO of Apple Steve P. Jobs, and it was incorporated in California On January."— Presentation transcript:
Apple Biography Apple Computer INC. was co-founded in 1976 by the CEO of Apple Steve P. Jobs, and it was incorporated in California On January 3, 1977.
Personal computersPersonal computers Mobile communication devicesMobile communication devices Portable digital music playerPortable digital music player SoftwareSoftware Networking solutionsNetworking solutions. The company designs, manufactures & markets
Apple is leading the consumer technology world with its revolutionary products OS X software iLife iWork iPod iTunes iPad iBookstore Mac Book Pro Mac Book Air
Apple Mission Apple is committed to bringing the best personal Computing experience to students, educators, creative professional and consumers around the world through its innovative hardware, software and internet offerings
Strengths Strong Liquidity Expanding Operating Margin & Return on Equity Strong Revenue Weaknesses Limited iPhone/Mobile Variants Unsolved Issues regarding Legal Proceedings Dependence on Network Providers Opportunities Emerging Markets Providing Ladder for Growth Scope in Retail Segment Innovative Products & Designs Threats Theft of Digital Content Absence of multiple Distribution network Intense Competition SWOT Apple SWOT Analysis
Distribution Apple Inc. utilizes a variety of direct & indirect distribution channels, such as: its retail stores online store third-party cellular network carrier wholesalers retailers value-added resellers.
Marketing Strategy Apple competes in different markets: Computers and Software Digital music iPhone Brand: Simplistic lifestyle Imaginative (emotion, passion and dreams) User-Friendly Innovation A humanist company that strives to have a heartfelt connection to their consumers and create innovative products and services for their consumers.
Apple promotes its products by using a variety of marketing media including television commercials, print ads (magazines, billboards, newspapers) and online communications. Mac vs. Pc commercials Communication Strategies
iPhun, a game console which allows you to play multiple game apps without having to plug in each one when ready to play. Apple’s Game Console
iPhun Controllers Standard USB controllers Cordless Precision controller GT Force iP ii Controller
High-Speed HDMI® Cable (6.5ft) 1080p HDMI cable that's CL3-rated for in-wall installation. This high-bandwidth design is ready to deliver your ultimate high- definition audio/video experience HDMI® over Cat5E Extender $30.00 1080p and HCDP™-compatible; extend your HDMI signal up to 200 feet (60 meters) over Cat5!