2. Decorative features. In this section a number of decorative features are investigated – logo’s - used mainly for brand identity but can become part of the design of the hat. decorative stitching, embroidery, tassels & laser cutting.

3. Logo’s A logo is a form of identity. Something that helps to recognise a product among the other similar items Which hats is mine? how can I tell the difference between all of these?

4. What is a logo ? A brand can distinguish itself through it’s logo. Examples of existing logos Logo’s A logo is used to recognise a brand/company. It identifies one product from another one. We often buy a product just because it is a certain brand. Certain ‘logo’ products can be very expensive. Do you have a favourite brand or logo ?

5. Logo’s can be placed anywhere on the hat. On the crown or brim. The logo can: stand out and be a design feature or more subtle, it can become almost part of the hat. That is the choice of the designer. Different logo’s can give different looks or feel to the hat. Logo’s

6. Designing a logo for CAD/CAM embroidery Because we will be using a hand scanner to create your logo, you will need to remember a number of things: 1. The maximum size of the logo – why?: 2. You can only draw your designs in black – why ? 3. You must think about how detailed your designs are – the scanner is not able to cope with very fine lines or writing. Which one of these designs will scan in the best ? 50mm

7. Development of a designs from inspiration sources. Inspiration source Logo’s

8. Development of a designs from inspiration sources. Inspiration source Logo’s

9. Inspiration source Development of a designs from inspiration sources. Logo’s

10. Development of a designs from inspiration sources. Logo’s Inspiration source Are there any ideas you could develop from this inspiration source? Inspiration source

11. Are there any ideas you could develop from this inspiration source? Inspiration source Logo’s Development of a designs from inspiration sources.

12. Development of a logo design using a computer. Three squares inside each other – a simple but effective design The bolder lines looks better Which is the best design? The swirl designs look interesting – but are not are interesting as the other designs The outline shape is really good but the middle of the design needs to clearer Which is your favourite design and why? Logo’s

13. Some logo ideas Hand sketched logo’s CAD - Computer drawn logo’s Logo’s

14. Logo design development A logo can be developed in a number of ways: change its colour of the design. consider the position of the design on the hat. Logo’s

15. Logo design development - Comment on how effective the logo’s look on the hats below. Which one works the best? Logo’s

16. The logo in the centre does not look right - too plain. Larger logo looks too over powering on this design. The logo looks a lot more effective off centre. The small logo Repeated looks really decorative. One small logo looks boring. Logo’s Logo design development - consider adding effective annotation of your thoughts.

17. Overstitching/cutout work: Firstly you should prepare the decorative fabric for the hat before you start to construct it. 1. Pin together the background fabric to the fleece. 2. Embroider the designs (star), using a computer embroidery machine or free hand stitching 3. Using a sharp scissors to cut back the top layer of fleece fabric to reveal the layer of fabric underneath. 4. Zigzag stitch over the top to create an effective eye catching pattern using contrasting or complimentary colours. How to make the fabric shown opposite. Overstitching is when you stitch on top of your fabric to give an effect such as what is shown here. Other ways of adding decorative features

18. Layering fabric can add further colour and texture to the hat design. The design ideas can be: cut by hand laser cut The cut shapes can be layered together and sewn down either onto the brim or the crown of the hat. Layering fabric shapes Other shapes can work well, hearts or circles also can be effective. You can layer as many times as you want but I’d recommend around 4 layers

19. Using the laser cutter the above designs were cut and used to add a decorative feature on the hats Laser cut designs