1. How Enterprise 2.0 can burst Italian SMBs The Company SMB producing stylish furnitures and growing 50% yr-over-yr Informal culture, openness, creativity, passion,contamination, innovation, a strong product Web 2.0 pioneer: blogs, wikis, photo/video sharing, wikis, project mng, online communities to engage employees, customers, resellers The Goals Building better products through social media Involving employees & resellers on the product development Getting senior managements committment 4 Strategy Co-design Launch & Cultivation Results 321 8 weeks A new way to share, collaborate and improve decision making Hard Benefits Less time needed & better business decisions Less time needed to complete group activities Less communication faults Quicker on-boarding of new hires Soft Benefits + diversity, visibility & participation A source of professional growth & learning Every decision becomes a company asset Only one tool to learn and manage

2. Participation and business benefits

3. From employees to innovation creators Chi sta facendo che cosa? Quali modifiche e soluzioni? Tutto organizzato per linea di prodotto o tema Su cosa stiamo lavorando di più? Modifica approvata. Facciamo il lavoro! Ultime novità Ogni utente crea da solo i contenuti